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Architecture of home
Očadlíková, Veronika ; Pospíšil, Jan (referee) ; Mléčka, Jan (advisor)
The thesis is based on monitoring how one represents, creating an environment, how one completes it, or how the human environment is created. When we ask ourselves what our home means for us, we knew we could give it the shape of space. We could describe it as a place where we like to be. Some questions arise. If there is any idea of living at home, if it is as personal, how does each of us perceive home in his intimacy as well? How did it become the architecture itself? The goal of the work is to translate the understanding of the home through a specific situation. I choose a village in Slovakia, Čechynce, which has more than 1000 inhabitants. The architectural design itself does not adapt to the creation of a home as a house. He wants to point out that the home is not in an isolated system of walls, but in an ability of distence and in a chance to return again.
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Memory overflow
Moravcová, Sofia ; Hlavičková, Kateřina (referee) ; Mléčka, Jan (advisor)
Since Japanese architecture is deeply rooted in a place, the right choice of location was very important. It had to be a place that I know very well and spent a lot of time there in the past. I have experienced it over the years and seasons. When considering the location, I also thought about what I want to create there. In my pre-diploma, I analyzed the basic building types for Japanese architecture: house, tea houe, shrine and temple. With that naturally came the question of how to adapt these forms in our country without creating ordinary copies or having to mark these buildings. How do those forms differ from our counterparts? What shaped them? Of course, the different environment and technical requirements for buildings (high humidity, frequent earthquakes) played an important role, but ritual was one of the essential aspects. The Japanese value norms and rules very much. This means that customs were an integral part, not only of architecture. The tea house was created by adapting to the needs of the tea ceremony. The Shinto temple emphasizes the sacred way to the object through the torii gate, rinsing the hands and mouth - just like in the tea ceremony, donating a gift to the temple (a few small coins) and saying a prayer. The house itself has a correlation with several rituals of everyday life, from ikebana, through the preparation of meals to cleansing the body. The motif of purification is central to all three forms. To clarify, a Japanese bath works like this: first you rinse your body outside the bath with a shower. Then you enter the bath, which is only for relaxation. It is important to enter the bathtub completely clean, because the whole family will use the bathtub for one fill during the evening. This kind of ritual is not limited only to households. Japan is a country rich in thermal springs, the so-called onsens. Many of them, as part of accommodation facilities, are a very popular place for regeneration. Slovakia, as a much smaller country, also has considerable thermal wealth. Most of them are used commercially in our country. In the place near the village of Kalameny under the Chočské vrchmi, where I spent my holidays since childhood, the place where my grandparents come from, one of these springs springs up. The famous thermal baths Lúčky and Liptovský hrad are located nearby. The goal of this work is to implement spatial forms in the given location inspired by the ritual of tea, the ritual of purification and the visit to the temple, as well as the connection of connections between “European” and “Japanese”, which have not yet been connected.
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Architecture of home
Očadlíková, Veronika ; Pospíšil, Jan (referee) ; Mléčka, Jan (advisor)
The thesis is based on monitoring how one represents, creating an environment, how one completes it, or how the human environment is created. When we ask ourselves what our home means for us, we knew we could give it the shape of space. We could describe it as a place where we like to be. Some questions arise. If there is any idea of living at home, if it is as personal, how does each of us perceive home in his intimacy as well? How did it become the architecture itself? The goal of the work is to translate the understanding of the home through a specific situation. I choose a village in Slovakia, Čechynce, which has more than 1000 inhabitants. The architectural design itself does not adapt to the creation of a home as a house. He wants to point out that the home is not in an isolated system of walls, but in an ability of distence and in a chance to return again.
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The meaning of brands in marketing
Trnka, Marián ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The purpose of the thesis is to explain the meaning of brands in marketing. What is the difference between the brand and product. What the brand means for the company and what for the customer. Which factors determine that some brands are successful while others not. Why is design and storytelling important around brands.Futher, the thesis deals with positioning, product, price, promotion, place, innovation. The last part of the thesis deals with the perception of brands on the cola market.
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