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Marketing Mix during the Company's Expansion into the Hungarian Market
Zapletal, Jakub ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on marketing mixture of Czech company, which is operating on B2C and B2B markets and optimalization of this company to Hungarian B2C market. The first part of this diploma thesis is focused on problematics and goals of this thesis. Theoretical part defines basics of marketing, marketing mix, company analysis and its surroundings. Next part of the thesis is focused on analytics and characteristics of current status of the company and Hungarian market. The last part of the thesis is focused on suggestions and optimalization of marketing mixture for established e-portfolio with main goal of successful infiltration to hungarian market and get results leading to the introduction and stabilization of the brand on the hungarian market.
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Comparison of Income Tax of Legal Entity in The Context of The Selected EU Countries
Hřebíčková, Jana ; Jašková, Soňa (referee) ; Svirák, Pavel (advisor)
Czech company that focuses on financial modelling and advisory is being introduced in the bachelor’s thesis. The company considers expansion of its services. We will evaluate, whether the company shall seek for new capacities in the Czech Republic, or shall establish its subsidiary abroad. Specifically, we will analyze implications on the income tax of the new legal entity and profit repatriation. As is revealed, these factors have an important impact on such decision, and should be taken into account next to the production costs and general business environment in the respective countries.
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Comparison of social policy of the Czech Republic and Hungary
Gulabian, Diana ; Poláček, Tomáš (referee) ; Bočková, Nina (advisor)
This bachelor thesis focuses on the social policy of the Czech Republic and Hungary. In the first part of the thesis the definitions of economic policy and social policy are given. The analytical part of the thesis focuses on the analysis and comparison of social policy and the impact of coronavirus on social policy in both countries. Regression analysis is used in the elaboration.
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Economic Policy in the European Union Member Countries
Šíchová, Tereza ; Konečný, Zdeněk (referee) ; Bočková, Nina (advisor)
This masters thesis is focused on a comparation between agricultures of Czech republic and Hungary. The comparison is done for the periods before and after entering the European union. The goal of the thesis is to observe the influence of the Common agricultural policy on the agriculture of both countries. An analysis of development of selected macroeconomic indicators and products was performed.
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Problematika demokracie a právního státu v Maďarsku s ohledem na postavení země v EU
Reňáková, Monika
The topic of the bachelor's thesis is the issue of democracy and the rule of law in Hungary, with a focus on the country's position within the European Union. The main goal is therefore to assess in what ways and to what extent Hungary corresponds to the principles of democracy and the rule of law and how this affects relations with the European Union. The first part is devoted to the theoretical definition of the concept of democracy, the rule of law and the definition of the values of the rule of law within the EU. The second part analyses the acts by which democracy is undermined and values are violated in Hungary and point out the processes by which this is carried out. The conclusion is what is the role of the European Union in this, how does it affect their common relations and what are the consequences.
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Implementation of precise forestry tools to forest management of small scale forest owners in Hungary
Czigany, Peter
This thesis investigates the implementation of precision forestry tools for private forest owners in Hungary. Through literature review, case study analysis, and GIS-based evaluations, the research explores existing tools and systems, the legal environment, and potential benefits for private forestry. The study also examines the adoption and limitations of these tools within the European forestry context. Ultimately, the thesis aims to identify GIS tools and methods that can enhance efficiency and profitability in small-scale forest management, providing insights for managers in Hungary and beyond.
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Konkurenceschopnost zemí střední a východní Evropy
Ustiuzhantseva, Polina
This bachelor thesis is devoted to the competitiveness of Central and Eastern European countries. In the theoretical part the concept of competitiveness and methods of measuring macroeconomic competitiveness are described. In the methodological part indicators are chosen, by which subsequently in the practical part comparison of competitiveness of Central and Eastern European countries is carried out. The practical part of the thesis also deals with the comparison of re-sults of measurement of selected indicators. According to the chosen indicators weaknesses and strengths of Central and Eastern European countries are identi-fied. Finally, recommendations for increasing the competitiveness of selected states are formulated. In the discussion part, the achieved results are compared with the results of other authors, and the possible shortcomings of the chosen indicators are discussed.
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Economic determinants of gender employment gap in Europe: emphasis on Visegrad countries
Frimpomah Wereko, Jennifer
ABSTRACT IN ENGLISH The presence of gender discrimination in the labou market has attracted a lot of attention in recent years. A greater in balance in the labou market does not only lead to economic loss but also has a high effect on the well being of women and quality of our society. The study investigates the economic determinants of gender employment gap with a focus on Visegrad Countries; Czech Republic, Hungary, Poland and Slovakia, where little attention has being given to gender employment in the past years. The secondary data for the study was obtained from the world bank database. All Visegrad country's data was downloaded, combined into one dataset, and then examined using ordinary least squares estimation. The analysis revealed that a total of 8 variables out of the initial 16 variables were significant predictors of gender employment gap. Also, almost all the variability in the dependent variable is being explained by the 8 predictors in the model. This is evidenced by a 98.7% coefficient of determination value. The study recommends that since female employment to population ratio increases whiles gender employment gap decreases, more job opportunities for women should be created including engaging women in entrepreneurship. Additionally, flexible work schedules make it easier for women to balance their various obligations and create a better work-life balance. If parents have access to inexpensive childcare options and parental leave, more women will work in advanced economies. The proportion of women who leave the employment after giving birth might be decreased with the aid of improved child care facilities, lengthier leave regulations, and more flexible work environments.
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The End of Pluralism in Hungary: Hungarian Propaganda in Action
Nagy, Kitti ; Střítecký, Vít (advisor) ; Špelda, Petr (referee)
This thesis studies the extent of propaganda in Hungary over a 6 years period, from 2016 to 2021. To examine the propaganda, an unsupervised machine learning, topic modeling was used to analyze 6 years of news articles from Magyar Nemzet. The analysis revealed the trending topics over the years, and also interesting combinations of keywords in the articles. During the first 3 years, the newspaper was independent, which changed in 2018 when, after its ownership change, it became openly pro-government, and started disseminating propaganda. The thesis demonstrates the current state of the Hungarian media, where most of the news agencies got acquired by the government. The analysis of Magyar Nemzet reveals that propaganda is used as a tool to strengthen the position of Viktor Orbán and to justify the government's actions.
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Memory politics and European integration on the Hungarian Right: a comparative analysis of the rhetoric Viktor Orbán and Gábor Vona
Holányi, Ákos ; Weiss, Tomáš (advisor) ; Asavei, Maria Alina (referee)
In recent years, the use of collective memory has been on the rise across Europe. Primarily used by right-wing parties, conflictual readings of collective memory have been used to capitalise on social resentment and push for nationalist and/or radical policies. As our current understanding of the use of collective memory for political purposes focuses mostly on domestic party competition, this paper analyses how collective memory is mobilised to make sense of the European Union. Using commemorative speeches of Hungarian right-wing party leaders, Viktor Orbán of Fidesz and Gábor Vona of Jobbik, this research makes the claim that collective memory is only employed with regards to European integration when there is conflict between EU policies and the preferences of the speaker. When there is no major conflict of interest, references to Europe disappear and the interpretation of history becomes less focused on combat and threats to the nation. Keywords: collective memory, memory politics, right-wing politics, European Union, Hungary
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