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Image města Brna v kontextu cestovního ruchu
Ostřanská, Tereza
Ostřanská, T., Brno image in the context of tourism. Bachelor's thesis. Brno: University of Mendel in Brno, 2018. Bachelor's topic is Brno image in tourism point ot view. Within the framework of the literary review is processed tourism issues with focus on tourism destination, destination management, destination marketing of tourism, city marketing and communication sector with biddings to positioning and destination image. Partical part is focoused on review of current state and image analysis of Brno city. Questioned were Czech residents 18 years old and older in form of questionnaire survey. As result is suggested recommendations for improvement of current state of Brno image perceiving based on analysis.
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Communication strategy of the town Roudnice nad Labem
Vancl, Jan ; Hejlová, Denisa (advisor) ; Soukeník, Štěpán (referee)
This thesis describes the theoretical concepts of the communication process, especially with a focus on the general public and media in the public administration environment. Based on the definition of the municipal marketing environment and the theory of communica- tion strategies of municipalities, the specificities of small and medium-sized municipalities are approached. Theoretical knowledge attempts to apply to the environment of the small town of Roudnice nad Labem. The result is an unconventional insight into the functioning of communication in public administration and recommendations for its improvement in the chosen city, as well as other comparable municipalities. Keywords: communication, city marketing, communication strategy, communication channels, media, public relations
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Uplatnenie vybraných nástrojov marketingu v lokálnom rozhodování: plánovaný projekt singltreku v meste Písek
Candráková, Lenka
The thesis deals with the use of city marketing tools in planning and decision-making of a town. The concepts of urban planning, public participation, city marketing and public relations are explained. The use of marketing tools is tested on example of project Singltrek Písecké hory. Based on the analysis of the process of project idea assessment, the thesis identifies communication tools used between the town of Písek and its citizens, and deals with them at different levels of participation. The thesis also describes an implementation and results of selected tools (questionnaire survey and participatory GIS) and discusses the relevance of their use in local decision-making.
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Srovnávací studie využití městského marketingu na souboru vybraných měst
Veidlichová, Zuzana
The present thesis deals with comparative studies of the use of city marketing on the set of selected cities. Thesis analyzes the use of marketing tools so - called city marketing environment in selected cities. Aspects are presented via tools of marketing mix in theoretical part of the thesis. The aim of this thesis is to analyze these tools of city marketing on the set of selected cities. In conclusion, the results and overall evaluation are compared and evaluated. To improve the use of city marketing are recommended certain attitudes.
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Municipal Marketing
Jelínková, Barbora ; Krbová, Jana (advisor) ; Musil, Martin (referee)
The diploma thesis deals marketing of the city Tábor. The aim of the thesis is to make an analysis of the current state, to evaluate the use of its cultural potential for marketing, to identify possible shortages with which the city deals with as the part of its marketing activities and to make possible proposals. The thesis also points out possibility to use marketing in public administration area. The thesis is divided into theoretical and practical part. The theoretical part deals with basic terms related to urban marketing and it also serves as a basis for introduction the topic of urban marketing. The practical part evaluates the current position using e.g. SWOT analysis or an analysis of individual tools of marketing mix. There were also made proposals based on these performed analyses.
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Analysis of city marketing in selected cities of the Moravian-Silesian region
Toporská, Pavlína ; Blažek, Jiří (advisor) ; Slach, Ondřej (referee)
Presented diploma thesis deals with the issue of territorial marketing in the Czech Republic, focusing primarily on the city marketing. The main aim of this work is to determine the current position of city marketing in the cities in Moravian-Silesian Region and compare tools that cities use. The research, which is part of this work, took place in 2014 and 2015. A semi- structured interview aimed to find out whether they are nowadays responsible workers from among city leaders familiar with the theory of city marketing and how they work with each of its types. Major emphasis in this research was put on marketing of investment opportunities, promoting tourism, but also the feelings of competition and threat among the surrounding towns. It was proved that the city in the Moravian-Silesian region with the concept of city marketing usually work, even though it is often called by other names. Currently cities seek marketing activities to attract new investors and promote tourism with an emphasis on events marketing. Keywords: territorial marketing - regional marketing - city marketing - towns - qualitative research
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Communicative Strategy of the Town Třebíč
Mrázková, Eliška ; Vochozková, Jacqueline (advisor) ; Khendriche Trhlínová, Zuzana (referee)
The subject of my final thesis is to emphasize the importance of communication and the usage of communicative tools in towns (by municipal authorities). The theoretical part is focused on the principles of communication and municipal marketing in relation to the public sector. The practical part is devoted to the evaluation of communicative strategies of the town Třebíč aimed at chosen age groups. The reason why I have chosen Třebíč for this analysis of communicative activities is its wide variety of communicative tools which the local municipal authorities use. In the conclusion there are suggestions for the future usage of communicative tools by the town (Třebíč municipal authorities).
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Building the Image of Pilsen City
Beránková, Martina ; Luštický, Martin (advisor) ; Musil, Martin (referee)
The purpose of the diploma thesis is to find out the perception of the image of the City of Pilsen in the context of the European Capital of Culture 2015 at the time of culminating final preparations for the project. The first part of the diploma thesis deals with the marketing of cities and municipalities and the communication mix. Furthermore, the thesis deals with general concept of image and image measurement possibilities on the basis of the Czech and foreign literature. The image of the cities is a concept that is currently coming to the fore in city and municipal politics. Cities and municipalities are becoming conscious of the importance of the opinions their citizens and visitors have about them. The diploma thesis discusses the marketing activities of the City of Pilsen and its particular departments and companies that are involved in the marketing of the city. The Image of the city is dependent on these activities. The perception of the image of the City of Pilsen is evaluated on the basis of own research. Firstly, the inquiries are focused on the City of Pilsen in general. Secondly, they are related to the marketing communications of the city and finally to the European Capital of Culture programme. The result of this research is an evaluation of city's image and possible recommendations for the improvement of the current situation.
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