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National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
The Utilization of Loyalty Program in Company Strategy
 Pospíšilová, Kateřina ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with the proposal of changes to the loyalty program of a selected company. The subject of the diploma thesis is the Intimissimi brand focused on the Czech and Slovak market. Proposals of changes are based on the analysis of the current state of company. The partial goal is to streamline the existing loyalty program and increase customer satisfaction of the Intimissimi brand.
Detailed record
Proposal for Changes of Marketing Communication of selected Company
 Pospíšilová, Kateřina ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is focused on the proposal of changes in the marketing communication of selected company. According to the evaluation of the current state of communication mix, the suggestions are proposed. The main goal of the changes is to improve the perception of the Intimissimi brand by Czech customers.
Detailed record
The Utilization of Loyalty Program in Company Strategy
 Pospíšilová, Kateřina ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with the proposal of changes to the loyalty program of a selected company. The subject of the diploma thesis is the Intimissimi brand focused on the Czech and Slovak market. Proposals of changes are based on the analysis of the current state of company. The partial goal is to streamline the existing loyalty program and increase customer satisfaction of the Intimissimi brand.
Detailed record
Proposal for Changes of Marketing Communication of selected Company
 Pospíšilová, Kateřina ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is focused on the proposal of changes in the marketing communication of selected company. According to the evaluation of the current state of communication mix, the suggestions are proposed. The main goal of the changes is to improve the perception of the Intimissimi brand by Czech customers.
Detailed record

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