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Comparison of Cultural Values of University Students Based on the Hofstede's Dimensions in Selected Countries (the Czech Republic, the Slovak Republic and Austria)
Morávková, Hana ; Drbohlav, Dušan (advisor) ; Uherek, Zdeněk (referee)
The master thesis is focusing on Hofstede's cultural dimensions in Prague, Bratislava and Vienna. There were 174 students who filled-in the questionnaire called "Value survey 1994". The aim of this work is to verify results of Hofstede's cultural dimensions and discuss obstacles of his methodology. One of the challenges is to create a comparable sample of respondents. Their characteristics should be as similar as possible except for nationality. The sample of 160 students was tested by Kruskal-Wallis test and groups were not significantly different. The interesting finding was the age of students. Although students in Austria enter university when they are 18, it is one year earlier than in Czechia and Slovakia, the student were same age. The results were litle bit different from Hofstedeho values because of university surrounding/enviroment. As this model is obsolete, today's cross-cultural researches are using cluster analysis which compares countries from made up graph of vaules which tend to group based on cross-national differencies. Hofstede's model was used because of his availability and simplicity. In addition, this work is trying to utilize Hofstede's model in Social Geography. However, this work found cross-cultural research very usefull for characterizing countries with possible use in...
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Methodology for website localization from the perspective of webdesign
Čermák, Radim ; Doucek, Petr (advisor) ; Strossa, Petr (referee) ; Hřebíček, Jiří (referee) ; Dědič, Filip (referee)
Internet and websites are today one of the most important communication channels of almost all companies. They offer a simple, fast and effective way of communication, which is also available worldwide in a few seconds. With the globalization of market, more and more companies try to expand their business beyond the territory of the home state. In the current time of start-ups is the Internet also often a medium that allows formation of new spheres of business for which the website is absolutely essential channel. This type of business is internet based and has very often international ambitions from the very beginning. Given that each country (or region) can be seen as distinctive culture, it is advisable to locate websites for the needs of the foreign country. This is exactly the theme of this thesis. The concrete objective of this thesis is to offer a methodology for website localization in terms of webdesign. The basic building block is the delimitation of a multidisciplinary theoretical framework that examines the concept of culture and extensive literature review allowing current insight into the linking of website and culture, i.e. cultural website localization. Suitable method for gripping such a complex concept as a culture emerge from a theoretical framework as well. As the most appropriate method were determined Hofstedes cultural dimensions, which are then used for the analysis of cultural determination of web elements. Data collection for the purpose of analysis of web elements cultural determination is performed using a content analysis of websites from nine different countries. The results of the analysis are compared and synthesized with the findings stemming from a literature review. The final artifact of this thesis, a methodology for website localization from the perspective of web design, is based on this ground. Validation of the proposed methodology is done on the basis of assessment of the methodology for a domain of web design. This assessment is based on interviews with experts from different countries as well as presentation of concrete example of methodology use within a midsize website.
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Comparison of consumer behavior of Generation Y in Czech Republic and Hong Kong
Bílek, Stanislav ; Pešek, Ondřej (advisor) ; Koudelka, Jan (referee)
This master thesis aims to compare consumer behavior of generation Y (people born in the period 1982-2002) in the Czech Republic and Hong Kong, based on questionnaire data. Special attention is paid to corporate social responsibility and protection of the environment, which begin to play an important role in consumer behavior. The differences between nations are examined through the questionnaire survey, which was filled out by 155 respondents. For a deeper understanding and identification of individual motifs, consumers were conducted semi-structured interviews that focused on environmental problems and corporate social responsibility. Hong Kong and the Czech Republic have different level of individualism and uncertainty avoidance, except these two cultural dissimilarities, there were no significant differences between these two nations. Environmental protection plays a larger role in the consumer behavior of Generation Y than corporate social responsibility for both nations. Corporate social responsibility is more important for young women than for young men.
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Cultural standards of Spain
Brestičová, Radana ; Khelerová, Vladimíra (advisor) ; Chylíková, Hana (referee)
The thesis deals with the aspects of the Spanish culture. The theoretical part treats, except the spanish culture particularly, main cultures of the world generally and explanation of cultural dimensions by G. Hofstede. The aim of the practical part is to compare the perception of the spanish culture by Czech people (who have spent certain time either working or studying in Spain) and by Spaniards themselves. The practical part contains a comparison of the facts of the hofstede cultural dimensions and the results of a survey carried out by a conducted questionnaire.
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Impact of culture elements on the marketing. Specifics of New Zealand culture.
Kadlec, Michal ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
This Diploma paper deals with topic of cultural impact on the Marketing. Connections and significance of cultural elements are explored in marketing perspective. The methodical section of this paper is focused on the Culture of New Zealand, when its specific traits are described and main cultural elements related to the marketing are analyzed. In the first part of the paper it discusses the culture in general terms as well-dynamic process and takes up with the main elements of culture. Extraordinary attention is paid to the specific symbolic perception of colours in various cultures as the most important visual factor, which is also connected with the marketing. Theoretical section of this paper is closed up by analysis of the Model cultural dimensions, which was invented by Dutch anthropologist Geert Hofstede. This model provides measurable data about main cultural traits and differences in certain cultures over the World. The Analysis of Hofstede`s model also includes relation to the various religions. The second part of the paper deals with the process of significant culture elements application on the marketing field. Primarily attention goes to the marketing mix and its tools -- product, price, place and promotion. This section defines and explains main aspects and perspectives of multicultural marketing, which are necessary to respect. The final methodical part of this paper focuses on the Culture of New Zealand and its fundamental elements related to the marketing as well. It provides overview of the main culture traits, which are essential to be adapted to launch New Zealand market successfully. Research of the visual symbol perception in Czech and New Zealand culture completes this topic. This was done through questionnaire using cultural based print advertisements. In conclusion it presents summary of the main goals found in this diploma paper.
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