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Alcohol in Media According to the Generation Z: Youth Perception, Attitudes and Experiences
Mrázová, Markéta ; Zezulková, Markéta (advisor) ; Soukup, Martin (referee)
The aim of this thesis is to understand attitudes, perceptions and experiences of Czech adolescents, i.e. present representatives of Generation Z, with regard to the alcohol in the media. The theoretic part summarizes relevant researches, concepts and articles related to the topic of this paper. Therefore, the paper describes adolescents from the perspective of the generational context, explains the specifics of targeting the youth and also reflects their media behaviour. The theoretic part is further focused on description of various formats of alcohol in the media with regard to adolescents; the paper also explains the current legislative regulations of alcohol commercials in the Czech Republic. The practical part focuses on evaluation of own research, based on the principles of Q-methodology - a research approach which enables deeper understanding of attitudes, perceptions and experiences of the topic by the selected target group. Based on this research, it is concluded that Czech adolescents perceive alcohol in a positive way. This positive perception is further strengthened by its socio-cultural role in the Czech society and mainly positive presence in the media formats which support its confident perception. Adolescents' attitude towards the planned alcohol regulation is uncertain. They...
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Generation Y and Hungarian Film
Rychterová, Karolína ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
The subject of this master thesis is the interconnection of two quite different topics. These themes are generation and film, specifically Generation Y and Hungarian film. Such a link between these two themes is provided by Hungarian director György Pálfi and his film Taxidermia. The first part of the thesis introduces primarily a theme of the generation, describing generations from Baby boomers to Generation Z. It explains how these cohorts are dated, why they are called like this and what is typical for them. At the same time, the basic knowledge from the historical context is explained, which, in fact, determines these cohorts. The second part of the master thesis focuses on the topic of Hungarian cinematography. It describes the history of Hungarian film, presenting typical directors and their films. There is also a practical part showing what young people of generation Y know or do not know about Hungarian films. The third part of this thesis is called György Pálfi. This section is the most important one. It includes an interview with the director himself and an analysis of his film Taxidermia. This film plays an important role in his work because it brings all our themes together.
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The Comparison Of Lifestyles Between Individual Generations (baby boomers, X, Y, Z)
VAVROUŠKOVÁ, Nikola
The whole human kind has been struggling with intergenerational differences for centuries and it has not changed to this day. I tis a matter we all should be able to discuss, for we face such differences every day. Each generation is different from the previous one and they are very often defying. It is almost impossible to imagine teenagers of today having the same view of the world as their parents or even the generation which endured the world war 2, lived in a totalitarian system or after the velvet revolution. Each generation is unique because of the enviroment they grow up in, in enviroment built by previous generations. And because the human society is a dynamical phenomenon, each generation is original thanks to the influence of its enviroment. And it is the enviroment in which all the generations are being molded, that is going through a constant change. That is why we hear about new generation differences so often and how those differences are being deeper. Both, seniors and young people keep offending opinions of the others and path to mutual understanding can be qite thorny. Some of us are asking ourselves why and if this is true. Is today's generation better than the previous ones? In the first part of my work I'm discussing concepts such as human's 'lifestyle'. In the second part I'm analyzing factors which influence the lifestyle most of all. Third part of my bachelor thesis is focusing on the 'needs' as basic source of the individual motivation. In the fourth part I discuss the individual needs according to the Masslow's need hierarchy. In the fifth I deal with man's 'values' and in the sixth with factors which significantly influence them. In the research part I'll try to chart the major differences between generations of baby boomers, X, Y and Z from many views, such as perception of the future, media, education, technology, internet and ecology. The research part of my bachelor thesis was done thanks to quantitative method of data collection. The questionnaire consisted of 23 questions and each had only one answer. It was anonymous questionnaire and had 'closed answers'.
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Career skills of students
ŠUSTER, Filip
The objective of this work was to analyze the career skills of students of the Faculty of Economics of the University of South Bohemia in České Budějovice in relation to the subsequent career of graduates in selected work positions. The thesis works with the database of personality test results of students and with the database of graduate students. The work is examining whether there are statistical differences between the students of different study programs. Results of soft skills of graduates are compared to soft skills established by NSP.
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Bata - Research on Brand's Position
Dlouhý, Petr ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The main objective of this diploma thesis was to find out about the position of the brand Bata among consumers of generations X, Y and Z. Thesis is divided in two parts. While the theoretical part examines brand as such, research on the position of the brand Bata is the core of the practical part. The theoretical part takes a closer look at brand's definition, its components, identity, image and personality. Brand's meaning and functions as well as brand equity are also subject to the part of this thesis dedicated to brand. Separate chapters cover Bata as a brand and introduction of generations X, Y, Z. These are main ingredients to the research. The outcome of the research is analyzed in the practical part. Questionnaires were the mean to find out more about the brand awareness and associations with the brand. Furthermore, the questionnaires focused on the characteristics of the respondents as of customers and potential targets for marketing communication. Analysis of the research's results provided an intergenerational comparison of the position of the brand Bata as well as a base for recommendations regarding the targetting of the marketing communication towards generations X, Y, and Z.
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External communication in organization Junák - Český skaut z.s.
Chalupová, Hana ; Králová, Tereza (advisor) ; Kašparová, Eva (referee)
The bachelor thesis deals with work with external volunteers of scout centre in Přelouč. At first, the work describes the aim and progress of the work. The aim of the thesis is to find out how to attract students of grammar school to engage with scout centre. The individual theoretical chapters deal with generation Z, work with volunteers, non-profit organizations, namely Junák. The practical part describes research in the form of a questionnaire survey, analysis of research results and recommendations for a scout centre.
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Use of Language in Internet Communication and its Impact on Standard Portuguese
Kohoutová, Kamila ; Hricsina, Jan (advisor) ; Jindrová, Jaroslava (referee)
Use of language in CMC and its impact on daily used Portuguese Bachelor Thesis Portuguese Philology Charles University in Prague Author: Kamila Kohoutová Supervisor: PhDr. Jan Hricsina, Ph.D. Abstract The present thesis concerns use of a specific language code, typical for computer-mediated communication and online environment. Such code is more often than not associated with younger generations, namely the millennials and generation Z, and have been raising worries as to what impact it might have on teenage literacy and their capacity to properly communicate. The aim of the thesis is to verify whether use of Internet by these generations indeed may influence Portuguese language in a negative way. First, we present the topic in a concise way in the introduction part and then move to describing not only the social changes, but also technology innovations, remodelling the linguistic landscape over past centuries. We further investigate the direct impact that the Internet, as a medium, has had on language genres in Chapter 2. Chapter 3 is dedicated to categorizing the characteristics of netspeak and Chapter 4 focuses on the theory of code-switching. Finally, the thesis is concluded by our own analysis of written works by Portuguese secondary school students. Key words: Portuguese, Internet, computer-mediated...
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The Lisbon Strategy and Europe 2020:Where is the information society?
Connelly, Philip ; Soukup, Petr (advisor) ; Lupač, Petr (referee)
In the period 2005-2010 the Czech Republic has exhibited a growth in computer and Internet usage across society. As is to be expected from the literature, younger generations, especially what has been termed Generation Z, show significantly higher levels of computer literacy than older generations. Computer literacy is also at the highest level among the most highly educated and among households with children. Government policies to increase computer literacy have had positive effects, however they have only been a partial success. All schoolchildren have access to computers and the Internet, however there have been no effective policies for increasing computer literacy among the adult population. The result of this lack of policy is that the Czech Republic, in a position common to much of Europe, failed to meet the challenges of the Lisbon Strategy and will likely fail to meet the targets of Europe 2020.
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The shift in media consumption among generations Y and Z
Kotálová, Eliška ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
This master thesis deals with the shift in media consumption among generations Y and Z. It is based on both similarity and small differences in media consumption among these generations as a current issue. The aim of this thesis is to focus on both similarity and small differences, to analyse them using the available data and to bring new information obtained by performing an own survey. This new information also can be a help to all stakeholders including employers, marketers etc. This thesis is divided into two parts. The theoretical part includes three chapters, the practical part includes two chapters. The first chapter presents media theoretically, the second chapter explains how each generation was formed a the third chapter presents a principle of making a questionnaire. The fourth chapter shows some interesting information about media consumption among generations Y and Z and these are verified in the questionnaire in the last chapter.
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Motivation and stimulation generation Z
Václavková, Tereza ; Stříteský, Marek (advisor) ; Bednář, Richard (referee)
Bachelor thesis Motivation and stimulation generation Z focuses on the current situation on the labour market, dominated by demand for certain technical positions over supply of workforce which possesses the necessary qualifications. The main objective is to build proposals, which will lead to an increase in labour supply offering technical qualifications for the company Rieter CZ s.r.o. The first part of the thesis includes theoretical knowledge, based on scientific literature, which are the basis for the practical part. The bachelor thesis focuses on defining the concepts of motivation and stimulation, the definition of selected aspects of labour market and demographic trends that have an impact on the development of human capital. The second - practical part is based on in-depth interview with the head of the personnel department of the company Rieter CZ s.r.o., which analysed the current situation in the company Rieter CZ s.r.o. Based on the analysis of secondary sources and interviews, which are attended by head of the personnel department of Rieter CZ s.r.o., director of elementary schools in Choceň and employee of the Labour Office in Ústí nad Orlicí, defined factors affecting the choice of follow-up studies and subsequent employment of elementary school pupils. Then follows analyse the motivation generation Z based on the survey. The final part are compiled proposals for the company Rieter CZ s.r.o., leading to an increase in labour supply which offers technical qualification.
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