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Marketing communication of Film Tourism in the Czech Republic on the Example of Kroměříž
Sílešová, Adéla ; Bezouška, Martin (advisor) ; Báča, Ladislav (referee)
The bachelor thesis focuses on introduction to marketing communication of film tourism in the Czech Republic and presents the city of Kroměříž as a destination whose tourism is significantly influenced by film tourism. The thesis is divided into three main chapters. The first chapter describes terms as tourism, marketing communication, marketing communication mix, film tourism and also discusses current trends in film tourism. Second chapter defines film tourism in the Czech Republic and introduces two important agencies - CzechTourism and Czech Film Commisions. The crucial chapter presents the city of Kroměříž, its history, tourism and film-induced tourism. SWOT analyses is finally used to analyse marketing communication of film tourism in Kroměříž. The thesis aims to describe principal terms and to present the marketing communication of the city of Kroměříž.
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Dark tourism and linkage options to film tourism
Kusková, Veronika ; Vágner, Jiří (advisor) ; Nekolný, Lukáš (referee)
The goal of this barchelor thesis "Dark tourism and linkage options to film tourism" is to introduce dark and film tourism as a relatively new form of tourism. The theoretical part of the thesis is focused on explaining the concepts of dark and film tourism, the typology of these forms of tourism. There are some examples of travel agencies, whom are dealing with these forms of tourism. Finally, the most important places of dark tourism are mentioned in the thesis, both from the Czech Republic and from the world. In the practical part, these findings are applied to the example of the Czech Republic and the selected destinations, where the film and dark tourism was interconnected. Practical part is including SWOT analysis of selected destinations and questionnaire survey and evaluation of results and subsequent recommendation resulting from acquired data. The aim of the work is to introduce the theme of dark and film tourism in the field of theory and to explore the extent to which shooting a film on a particular destination affects the attendance of a given place.
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Marketing communication of Film Tourism in the Czech Republic on the Example of Kroměříž
Sílešová, Adéla ; Bezouška, Martin (advisor) ; Báča, Ladislav (referee)
The bachelor thesis focuses on introduction to marketing communication of film tourism in the Czech Republic and presents the city of Kroměříž as a destination whose tourism is significantly influenced by film tourism. The thesis is divided into three main chapters. The first chapter describes terms as tourism, marketing communication, marketing communication mix, film tourism and also discusses current trends in film tourism. Second chapter defines film tourism in the Czech Republic and introduces two important agencies - CzechTourism and Czech Film Commisions. The crucial chapter presents the city of Kroměříž, its history, tourism and film-induced tourism. SWOT analyses is finally used to analyse marketing communication of film tourism in Kroměříž. The thesis aims to describe principal terms and to present the marketing communication of the city of Kroměříž.
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Communication of film tourism in Prague 2000-2013
Syslová, Kateřina ; Dolanská, Nora (advisor) ; Halada, Jan (referee)
The main aim of my thesis was to introduce filmmaking as a possible source of motivation for inbound tourism capital of Prague. My work deals with foreign film tourism in Prague and its development between the years 2000 - 2013. It defines the concept and outlines the history of this phenomenon in the sociological context. I support the theory with several practical world, Czech and Prague's examples. Furthermore I name and describe the institutions which are necessary in communication with foreign film productions. I also present their activities targeted at foreign producers and directors. Then I explain how the basic norms reflect the law. On the development of film production in the Czech Republic, particularly on the decline of interest in the years 2006 - 2010, I demonstrate the importance of such standards. I also describe the world and Czech examples of marketing communications targeted at film tourists. Campaigns are divided according to the type of media that the destination marketing organizations use. My work also contains British research that I apply to film tourism in Prague. Briefly I deal with change that has occurred in this industry after the advent of modern technologies and new media. That affects audio-visual production and its consumption. At the end of my work I present...
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Film production and its use in promoting the Czech Republic among residents
Růžičková, Lucie ; Valentová, Jana (advisor) ; Rolínek, Igor (referee)
This diploma thesis analyzes the development potential of film tourism for the domestic tourism of the Czech Republic. The aim is to determine whether the Czech Republic is perceived by residents as an attractive tourist destination for leisure or vacation and if they would be interested in film tourism products. The introductory chapter is devoted to the definition of basic concepts relating to tourism and destination marketing. The second theoretical part pays attention to film tourism and its characterization, including the definition of the concept, history of the development of film tourism, typology of film tourists and a description of its forms and products. Closely are described the possibilites of using the film as a destination marketing tool in the different life stages of the film (before, during and after filming) and the function of individual institutions dedicated to the promotion of film regions in the country. The practical part analyzes the development potential of film tourism in the Czech Republic, which is based on the analysis of secondary sources and a survey among residents. The attention is payed to the popularity of czech film production, the current state of the domestic tourism and to the offer of film tourism products in the Czech Republic. The last chapter is devoted to the proposal of a solution of film tourism product for a selected destination of the Czech Republic - Usti Region.
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The Analysis of Film Tourism in the Czech Paradise Destination
Talašová, Barbora ; Tittelbachová, Šárka (advisor) ; Hanzlík, Jan (referee)
This Master thesis deals with the film tourism in the Bohemian Paradise. The main part of the Thesis is focused on the analysis of Bohemian Paradise as a place suitable for film tourism and the evaluation of the offer in the field of film tourism. To achieve these goals was used among others SWOT analysis and the method of benchlearning. The result of the Thesis is finding that in the Bohemian Paradise is the potential for the development of film tourism but it is not used to the maximum. Based on the analysis are presented recommendations for the new products of film tourism which could destination management organization offer in its territory.
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Cultural monuments as Locations for Film Production
Pospíšilová, Martina ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This bachelor thesis deals with possibilities and conditions of using cultural monuments as locations for film or television production. Its aim is to describe in detail the process of film making on cultural monuments. First of all it focuses on the definition of terms such as cultural monument or location manager, which is the profession that is closely connected to the film shooting on monuments. The thesis describes how The National Heritage Institute deal with shooting on monuments in their ownership. After that the thesis describes the connection between film production and tourism to monuments. The practical part of this thesis explains in detail how the Točník castle uses film shooting. The text demonstrates that film as a mass medium has the potential to increase the attractiveness of the cultural monument. The thesis uses books, interviews and related websites as the sources of information.
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Film tourism
Pivničková, Ivana ; Jarolímková, Liběna (advisor) ; Bakos, Tomáš (referee)
This bachelor thesis focuses on new form of tourism in the Czech Republic, film tourism. It contains an analysis of certain film destinations in the Czech Republic in connection with the use of film to attract tourists. There are some options for the promotion of these destinations using film with an emphasis on early collaboration with film producers.
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