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The Hero of Totalitarian Media: The Comparative Analysis of Emil Zátopek's Olympic Victories (1948, 1952)
Dušek, Petr ; Bednařík, Petr (advisor) ; Kraus, Jiří (referee)
Rigorous thesis "The Hero of Totalitarian Media: The Comparative Analysis of Emil Zátopek's Olympic Victories (1948, 1952)" deals with propaganda in the sports journalism. Its aim is to evaluate how the Czechoslovak press reported about successes of one of the best domestic athlet Emil Zatopek at the Olympic Games in London and Helsinki. I defined a hypothesis, based on specialized literature and observation, that journalists exploited Zatopek's triumphs for propagandistic reasons, and presented the successful athlet as a socialist hero. I verified this hypothesis by means of quantitative content analysis of the journals Rude pravo and Lidova demokracie. I defined two secondary hypothesis as well: The news coverage of the Olympic Games in 1952 was more propagandistically damaged than the Olympic Games in 1948, and the news coverage by Rude pravo of both Olympic Games was more propagandistically damaged than by Lidova demokracie. In the analysis I measure the propagandistic damage of the articles, the photos and the representations of Emil Zatopek. The whole research has a deep theoretical background, which includes a definition of propaganda, an outline of the cultural policy 1948-1952, and a definition of the "hero" concept based on different conceptions from both sides of the Iron Curtain.
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Development of the media image of Emil Zatopek in connection with selected Summer Olympic Games
Fišarová, Veronika ; Bednařík, Petr (advisor) ; Vlček, Tomáš (referee)
The master thesis is focusing on media image of Emil Zátopek using the method of qualitative content analysis. Five periods of time, each of them six months long and sixteen years apart, are examined. These periods of time are represented by the years 1952, 1968, 1984, 2000, 2016 in which the Summer Olympic Games were held. As a representative sample of the printed media during the time of communist hegemony in Czechoslovakia Rudé právo, Mladá fronta and Československý sport that has been thematically involved (there has been no analysis for this one during the year 1952 since the first print was published in 1953) were chosen. The printed media after the revolution time are represented by Právo, Mladá fronta Dnes and Sport. The thesis brings the answers to the main research question how the media image of the most successful Czechoslovak runner was developed in the context of political and that time contemporary situation and it also explains the other questions that are focused on the causes of this possible change and the difference between the presentation of mass media during the communist and later also democratic regime. The features and concepts of media image construct as well as social situation in the country, history of the chosen media and media function in the given periods of time...
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COMPARATIVE ANALYSIS OF THE APPROACH TOWARDS THE OLYMPIC VICTORIES OF E. ZÁTOPEK AND V. CASLAVSKA IN THE CONTEMPORARY PRESS
Velikovská, Tereza ; Bednařík, Petr (advisor) ; Trunečková, Ludmila (referee)
This bachelor thesis Comparative analysis of the approach towards the Olympic victories of Emil Zátopek and Věra Čáslavská in the contemporary press focuses on the comparison of different ways the press informed about the Olympic victories of two successful Czech athletes, Emil Zátopek and Věra Čáslavská, using analysis and comparison in articles of four contemporary daily newspapers regarding their victories and Olympic games in general. Using these articles, the goal of the thesis is to prove that Olympic victories of Emil Zátopek were misused by the communist regime as a tool for propaganda, influencing the quality and objectivity of sports news. In 1960s, at a time when the regime strictness loosened, the hypothesis concludes that informing about the victories of Věra Čáslavská was significantly less influenced by the propaganda. The observed period starts two weeks ahead of the start of the Olympics and ends one month after its end. The thesis analyses articles in Rudé právo, Mladá fronta and Svobodné slovo. In Věra Čáslavská's case, Československý sport is also included. The analysis is focused mainly on the actual content, mentioning also some of the published photographs.
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The Hero of Totalitarian Media: The Comparative Analysis of Emil Zátopek's Olympic Victories (1948, 1952)
Dušek, Petr ; Bednařík, Petr (advisor) ; Kraus, Jiří (referee)
Rigorous thesis "The Hero of Totalitarian Media: The Comparative Analysis of Emil Zátopek's Olympic Victories (1948, 1952)" deals with propaganda in the sports journalism. Its aim is to evaluate how the Czechoslovak press reported about successes of one of the best domestic athlet Emil Zatopek at the Olympic Games in London and Helsinki. I defined a hypothesis, based on specialized literature and observation, that journalists exploited Zatopek's triumphs for propagandistic reasons, and presented the successful athlet as a socialist hero. I verified this hypothesis by means of quantitative content analysis of the journals Rude pravo and Lidova demokracie. I defined two secondary hypothesis as well: The news coverage of the Olympic Games in 1952 was more propagandistically damaged than the Olympic Games in 1948, and the news coverage by Rude pravo of both Olympic Games was more propagandistically damaged than by Lidova demokracie. In the analysis I measure the propagandistic damage of the articles, the photos and the representations of Emil Zatopek. The whole research has a deep theoretical background, which includes a definition of propaganda, an outline of the cultural policy 1948-1952, and a definition of the "hero" concept based on different conceptions from both sides of the Iron Curtain.
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