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E-shop design and implementation of company
Horsák, David ; Svoboda, Zdeněk (referee) ; Dvořák, Jiří (advisor)
This diploma work characterizes and analyzes the business company. It contains method of solving problems, consequent on the analysis, solving implementation problems and it is project tools for improve future position of company on market by means of electronic market. For further, it is describe economics analysis of design e-shop and it is implementation in chosen company.
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Web applications with respect to accessibility
Kříž, Tomáš ; Malý, Jan (referee) ; Morávek, Patrik (advisor)
This master’s thesis deals with problems of the web applications with respect to accessibility. At first it describes accessibility of the web pages. There are mentioned main reasons and initiatives for making accessible web pages. The first chapter is also aims to handicapped users. The handicapped users are separated to groups according to their handicap and impacts on accessibility of the web pages. The second chapter presents methodics of the accessible website, Czech and foreign rules and lawful orders. The foreign (WCAG, Section 508) and the Czech (Blind Friendly Web and Pravidla pro tvorbu přístupného webu) representatives of the rules are introduced in the next part of this chapter. The idea of the accessible web application – electronic shop - is presented in the third chapter. There are subscribed the conception of electronic shop, advantages and disadvantages and main functions. In the next part of this chapter there are mentioned the primary rules of the writing the source code of the web pages which are used during the creating of the accessible web application of the electronic shop. Closely there are introduced scripting language PHP, database system MySQL and Cascading Styles Sheets (CSS). The part of the master’s thesis is a mentioned accessible web application of the electronic shop. The presentation is placed on http://www.xandy.cz/tmp/ and presents the accessible web system with the respect to accessibility. Creation and description of this web application is mentioned in the last fourth chapter.
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Analysis of demand forecasting methods in electronic shop
Novotný, Daniel ; Jirsák, Petr (advisor) ; Kubeš, Stanislav (referee)
This diploma thesis deals with a demand forecasting in electronic shop focused on electronics Alza.cz. The aim of the thesis is to evaluate several forecasting methods for different groups of products and to determine which of them provides the most accurate forecasts. The theoretical part is focused on electronic business, logistics cost, demand forecast, demand forecasting methods and forecast accuracy measuring methods. In practical part, selected methods are applied on data of past demand to calculate the forecasts. Afterwards the forecast accuracy is measured. At the end the thesis provides evaluation of forecast accuracy of the methods.
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Audit of electronic shop websites
Frank, Jiří ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
This paper describes the basic methodology of the auditing of web sites and general principles that should be followed by each site. Methodologies focus on the evaluation of technical requirements and graphic design, as well as analysis of the aspects of SEO, traffic and performance. This proposed set of evaluation techniques is then practically applied in the audit of one particular online store and its main competitors. Conclusions and recommendations are drawn from the analysis and these are discussed in the final chapter. These recommendations should help improve the current state of trade. The main contribution of this work is in defining a comprehensive set of essential methodologies that can be effectively applied in practice.
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Business Plan – Electronic Shop Specifics
Pokorná, Ela ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
This bachelor thesis is focused on creation and realisation of business plan for establishment of electronic shop. I would like to cover particular parts of the plan like selection of business entity type, formulation of business objective, portfolio making, market and competition analysis, financial calculations, marketing and promotion and others in strongly competitive internet environment. Practical part of this paper is dedicated to preparation and building of jewellery electronic shop "Napadite sperky" which I have found recently.
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Security of electronical shops built on PHP platform
Vostrý, Jan ; Pecinovský, Rudolf (advisor) ; Pavlíček, Luboš (referee)
This thesis is focused on security of electronical shops built on PHP platform. The goal of this thesis is to analyze electronical shops security and personal data protection from view of czech legislature, trustfulness of these shops from view of customers and also certification of these shops, analyze various possibilities of payments and assuring their security and analyze possible security risks, which are matched with technologies these e-shops are built on. Analysis of these appropriateness is based on theoretically knowledge extracted from scientific sources and from author's experiences. Benefit of this thesis consists in reference to possible inadequacies of e-shops in personal data security, on-line transfers and security risks derived from PHP technology, which they are based on. This thesis is comprehensive survey of things, which quality e-shops should have ensured and contains also summarized survey of security risks, which web developer should minimize during web creation. This thesis offers its own resolution of security risks and also chosen real e-shops evaluation. This thesis can be useful not only for web makers and e-shop programmers, but also for e-shop customers.
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Use of Business Intelligence with web analysis of an electronic store
Erlebach, Jakub ; Novotný, Ota (advisor) ; Maryška, Miloš (referee)
In the time of recent economic crisis is more than ever difficult to keep old and find new customers. Along with the growth of sales on the Internet there are also a growing number of competitors, which want their share of the market pie. The aim of this thesis is to use technologies and processes of Business Intelligence with web analysis of an electronic store in order to get new information and knowledge that should later on help with overcoming the two mentioned problems most companies running an internet business are today dealing with. In the first, theoretical part of this thesis there are described basic principles and processes of search engine optimization in term of both users and search engines. Next chapter follows the theory of web analysis. There are also described general as well as own selection criteria of the web analysis tool. Upon these criteria there are these tools described and evaluated. Last theoretical chapter deals with Business Intelligence, in particular with a data warehouse theory and with a process of a BI project. Introduction to the practical part is formed by a description of a current e-shop situation. In this part there is also mentioned current architecture solution, standing of the firm and its future vision. On the basis of selected web analysis tool and theoretical knowledge described in previous chapters there is than designed concrete solution and described process of its implementation, some of its outputs and also its costs. The main contribution of this thesis I see in gaining new and otherwise hardly accessible reports about the visit rate, which should ease and improve the process of website optimization and therefore help the company to strengthen its market position. Another contribution would be in demonstration of the BI implementation on a small business scale also with its cost accounting.
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the accessibility rating of electronic shops
Bourek, Josef ; Gála, Libor (advisor) ; Červenková, Marie (referee)
The main objective is to test the accessibility of electronic shops. The tested e-shops belong among small ones and not well-known. It's supposed that the accessibility of that e-shops is worse than the bigger ones have. First of all before testing the accessibility there are mentioned some important facts about accessibility. There are explained the conceptions of accessibility and web accessibility. There are mentioned people who suffer from some handicaps and because of it they have problems with working on the internet. There are described a few methodologies that are used for testing the web accessibility. One methodology was constructed from those methodologies. The metodology containes only a few check points because of the limited range of this work. After constructing the methodology several smaller e-shops were chosen and tested for their accessibilities. After the testing the results are interpreted and compared with other results.
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Electronic shop
Jirsa, Tomáš ; Nekvasil, Marek (advisor) ; Nemrava, Jan (referee)
The output of these Bachelor theses is a web application encouraging internet sale of goods which satisfies functional requirements emerging from the needs of managers. In addition these theses describe factors leading to increase the success of internet shops within the Czech environment. Thus found facts are then used to realize this application itself. These theses can also serve as a manual for entrepreneurs who are about to enter this market segment. Just as well it can inspire managers of already established shops. Attached you will also find a DVD containing complete source codes and documentation of the designed electronic shop. The application itself has been created by using a scripting language PHP and database system MySOL and is distributed under GPL license.
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