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The use of a chassis dynamometer in automotive development
Obid, Daniel ; Březina, Michal (referee) ; Štětina, Josef (advisor)
This bachelor's thesis deals with the use of chassis dynamometers, which are an integral part of the development centers of the world's automobiles. The main goal was to create an overview of design solutions. Using information materials from AVL, the use of these dynamometers in automotive development was summarized. The used measuring cycles and their development after the "DieselGate affair" were presented.
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The course of development and the consequences of the Dieselgate affair - a search
LEDVINA, Jakub
I chose the Dieselgate case as the topic of my bachelor's work. I get this topic chosen with regard to the current situation in the automotive industry. I would like to explain to the readers how this case originated, how it took place, what was its consequence, what impact it had on the economic situation in the world and, last but not least, on the future and the direction of the automotive industry.
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The use of a chassis dynamometer in automotive development
Obid, Daniel ; Březina, Michal (referee) ; Štětina, Josef (advisor)
This bachelor's thesis deals with the use of chassis dynamometers, which are an integral part of the development centers of the world's automobiles. The main goal was to create an overview of design solutions. Using information materials from AVL, the use of these dynamometers in automotive development was summarized. The used measuring cycles and their development after the "DieselGate affair" were presented.
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Moderating role of brand attachment in brand crisis - case of Volkswagen brand crisis
Nasanovich, Anastasiia ; Král, Petr (advisor) ; Zlatić, Marija (referee)
Abstract Crisis managers believe in the value of a favourable, pre-crisis reputation. The prior reputation can protect an organization during the crisis. This thesis focuses on consumers perception and attitude when finding out that they were unwillingly participating in Volkswagen Dieselgate. The research also investigates whether the brand attachment is a moderator of consumer purchase intention when a company has received widespread negative media exposure. To gain the deep understanding of customers perception of the Volkswagen brand after Dieselgate, in-depth interview research method was used. The interview was held with 26 participants from European countries. Finally, discussions, recommendations, and limitations of findings are presented.
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Volkswagen Group and its market position in global economy
Dohnalová, Barbora ; Jiránková, Martina (advisor) ; Žamberský, Pavel (referee)
This bachelor thesis deals with the automotive industry with the main focus on Volkswagen AG. The first chapter discusses history in the automotive industry, new trends and development in this field and history of Volkswagen company. The second chapter analyzes VW from the financial characteristics and deals with its market position. The third chapter is focused on a SWOT analysis of VW Group and next possible developmental trends in the area of automotive production.
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