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Research on digital appointment scheduling in the hairdresser market
Penčev, Adam ; Oukropec, Jindřich (advisor) ; Hejlová, Denisa (referee)
Currently, digitalization permeates every aspect of our lives, and hairdressing is no exception. This bachelor thesis, first of its kind, focuses on the digitalization of the customer booking process in hairdressing salons in the Czech Republic. The aim of the thesis is to analyse the current state of digitalization in this sector, identify the main benefits and challenges associated with the implementation of digital booking systems, and suggest possible improvements to increase efficiency and customer satisfaction. The work combines quantitative and qualitative research methods, including descriptive statistics and in-depth interviews with key market participants. The results show that although the digitalization of booking is still in its early stages, it has the potential to significantly improve work organization, reduce the time required for reservations, and increase customer satisfaction. This thesis contributes to a better understanding of the benefits and barriers of digitalization in hairdressing and offers resources for business applications. Keywords digitalization, hairdressing, online booking, customer satisfaction, process efficiency
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Customer satisfaction in a selected fitness center
Čechová, Adéla ; Viplerová, Tereza (advisor) ; Ruda, Tomáš (referee)
Title: Customer satisfaction in a selected fitness centre Objectives: The central aim of this bachelor thesis is to propose recommendations that will lead to an increase in the quality of services provided through the analysis of customer satisfaction in a selected fitness centre. The main aim is to achieve a higher level of customer satisfaction and to strengthen the overall position of the fitness centre in the market. Methods: In the bachelor thesis, the SERVQUAL questionnaire method is used to compare the actual level of provided services with customer expectations. Subsequently, the obtained results are then presented graphically for better clarity and readability. Results: The results of the study indicate the overall satisfaction of customers in the selected fitness centre with the services provided. However, it appeared that some areas of service did not meet customer expectations. However, it has been revealed that certain areas of the services did not meet customer expectations. This difference between expectation and reality provides valuable insights for identifying areas where services can be improved, thereby enhancing overall customer satisfaction. Customers are most satisfied with the fitness center environment and promotional materials. Negative gaps arose in the employee...
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Marketing Audit of Customer Satisfaction
Valášková, Lucie ; MSC, Jakub Ondroušek MA, (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis focuses on the marketing audit of customer satisfaction with the services in Domeq accommodation. The theoretical part introduce the basic terms related with this diploma theses. Based on performed analyses which are used in the analytical part of this diploma thesis are suggest recommendations to increase satisfaction with the services of the accommodation.
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Customer Satisfaction Analysis of the Selected Fitness Center and Proposals for its Improvement
Novák, Martin ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
In this thesis, the author deals with the analysis of customer satisfaction in a selected fitness centre and suggestions to increase its level. The thesis consists of 3 main parts. The first part of the thesis is devoted to the theoretical knowledge of the issue. The second part deals with the analysis of the current state of the given enterprise. This chapter also includes the results of the marketing research conducted, the main objective of which was to determine the current level of customer satisfaction. The analytical part is followed by the third part, in which the actual proposals for increasing this level are given.
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Customer Satisfaction
Ondráček, Leon ; Weiterová, Monika (referee) ; Schüller, David (advisor)
The master’s thesis focuses on customer satisfaction of the chosen company. Analysis of the internal and external environment of the company, SWOT analysis, questionnaire, cluster analysis and importance-satisfaction analysis are used to achieve this goal. The thesis is divided into three parts. The first part is concerned with presenting these and other theoretical basics. After it comes the analysis of the current situation and market research. Possible solutions based on the findings from the analytical part of the thesis, which should improve the overall customer satisfaction, are presented at the end of the thesis.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Miškaříková, Ludmila ; Vašková, Eva (referee) ; Schüller, David (advisor)
This thesis focuses on the theoretical definition and description of issues related to customer satisfaction and loyalty, and also affects the appearance and behavior of the company's overall customer satisfaction. It also defines the basic methods and techniques of marketing environment analysis firm principles and a questionnaire survey. Theoretical knowledge is applied to specific manufacturing company, described the current situation, and including basic analysis of external and internal environment, concluded with a summary SWOT analysis. Based on a questionnaire survey found customer satisfaction, the company unveiled a wish and shortcomings perceived by customers. Use these outputs are set concrete proposals leading to a better company image and increase customer satisfaction.
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Customer satisfaction analysis
Matějka, Michal ; Plánková, Lucie (referee) ; Chalupský, Vladimír (advisor)
This Master's thesis deals with analyses of customer satisfaction and loyalty to the GiTy, a.s. company. The theoretical part of the thesis explains problems of customer satisfaction and loyalty and their measurement. Furthermore, it deals with marketing research, with a focus on questionnaire-based data acquisition. The practical part of the thesis includes the company presentation, survey design and methodology of the data analysis. This part also describes the continuous customer satisfaction measuring system of the company. The implementation of this measuring system was the aim of this thesis.
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