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Evaluation and Improvement Proposal of the Marketing Strategy of the Hotel Joseph 1699 in Trebic After One Year of Operation
Pošvař, Josef ; Dano, Dušan (referee) ; Chlebovský, Vít (advisor)
The subject of my thesis is to evaluate proposal to improve the marketing strategy of the hotel Joseph 1699 in Trebic after a year of the operation. It is important for the hotel Joseph 1699, to develop a proposal, how to improve the quality of marketing strategy to be competitive and viable on the market in Trebic and surroundings. In the theoretical section are explained the economic matters, which were used in the practical part. The practical part is focused on processing of marketing analyzes, and proposal how to change and improve marketing strategies. With these proposed changes would have the hotel Joseph 1699 to improve and strengthen its position in the market in Třebíč.
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Proposal for Project Construction Branch of Call Center
Čandas, Matouš ; Zajac, Tomáš (referee) ; Doskočil, Radek (advisor)
This bachelor´s thesis contain project processing using tools a technics of project management. In this bachelor´s thesis is elaborated project to build a call center by Tomza s.r.o. company. The project contains processing of time analysis of project, source analysis of project, cost analysis of project, risk analysis of project. I worked out my own proposal solutions for each section of bachelor´s thesis. Project of build a call center is completely made in Microsoft Project and Microsoft Excel.
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Business Plan
Kloiberová, Veronika ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
This master’s thesis addresses the business plan processing for a new small sport-informative centre in the South Bohemia. The plan is based on the performed analysis and includes delimited business area, marketing mix and financial plan including risk assessment. Outcome of this d master’s thesis is the necessary information for starting a new business including economic evaluation.
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Proposition of the Project for Implementation of the Coating Line
Pawlik, Jan ; Podhorný, Miroslav (referee) ; Doskočil, Radek (advisor)
The bachelors thesis deals with the application of methods of network analysis on the real project in the company VÚHŽ a.s. The content of the project is the installation of technology PVD + PA CVD for nanocoating, which consists of the reconstruction of the existing facility and placing of the coating line. The work schedule is processed by the project, its source and risk analysis. The work contains suggestions for optimalization or improvements. The project is processed in Microsoft Project 2010.
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Using Project Management Techniques to Real Project
Exl, David ; Basák, Michal (referee) ; Doskočil, Radek (advisor)
The content of this bachelor´s thesis is to analyze the project, using techniques and methods of project management. This project, a reconstruction of high-voltage (HV) network, is being executed by ELEKTROTRANS a.s. company. Thesis contains the time, resource, cost and risk analysis. At the end of each part I have prepared custom proposals and modifications to optimize the project. The whole project is processed in Microsoft Project. Klíčová slova
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Comparison of functionality of the standard BI platform and BI module integrated in the ERP system
Fargačová, Tamara ; Klčová, Hana (referee) ; Sodomka, Petr (advisor)
This master’s thesis deals with comparison of the standard Business Intelligence platform specifically IBM Cognos BI and BI module integrated in the ERP system QI. In the first part it defines basic concepts of this topic and describes the life cycle of business information systems with emphasis on Business Intelligence. In the next part current situation on the market of these platforms and BI tools which create management information systems is described. Both types of BI solutions are compared with concentration on standard functionality usage. It also describes their ability to analyze through using data warehouse technology, integration with third-party products and business and economic aspects.
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A Tool for Time Planning Support in Projects: CPM and PERT Methods
Beneš, Jaroslav ; Očenášek, Pavel (referee) ; Květoňová, Šárka (advisor)
This bachelor's thesis deals with project management. At first is explained theory of project management and principles of method CPM (Critical Path Method) and PERT (Program Evaluation and Review Technique). Based on the analysis of existing tools for planning was made design and implementation of our aplication. The system has been implemented in programming language Java. Conclusion is made summary of the achieved results and~possible future extension.
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The Usage of Project Management Methods for Creation of the Corparate Identity
Matušů, Milan ; Kažimírová, Martina (referee) ; Smolíková, Lenka (advisor)
This thesis is focused on the project management methods within planning project of creation visual identity with photographing the products and creation of the web graphic for customer. Except the planning of project the thesis also analyzes current situation and decides whether the project is suitable for realisation. Thesis also includes teoretical background required for understanding this issue. The result of this thesis can be used as a basis for realization of the project.
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