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Strategy for Launching Product "A" in the Czech and Slovak Marketplaces
Kolek, Martin ; Kryglová, Ivana (referee) ; Chlebovský, Vít (advisor)
Cílem této práce je vypracovat strategii vstupu produktu "A" farmaceutické společnosti "F" na český a slovenský trh. V této práci je tato strategie analyzována a hodnocena pomocí metody NPV (Net Present Value) a dalších metod. Na základě tohoto hodnocení je strategie vybrána. První kapitola zahrnuje teoretická východiska jednotlivých metod použitých pro účely této práce. Je zde zejména osvětlena metoda NPV a metody vhodné pro analýzu relevantních trhů, společnosti "F" produktu "A". Ve druhé kapitole je provedena analýza trhu České a Slovenské republiky a také analýza společnosti "F" a produktu "A". Tyto analýzy zahrnují jak vnitřní tak vnější potenciál společnosti i produktu. V závěrečné kapitole je vypracována navrhovaná strategie vstupu pro produkt 'A', jež je poté ekonomicky hodnoceny pomocí modelu NPV a dalších modelů.
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Analysis of the BEP According to Calculation of Costs & Business Revenues
Skálová, Hana ; Rouček,, Vítězslav (referee) ; Škapa, Stanislav (advisor)
The bachelor work will be focused on a financial analysis of a self-contained business (economic) unit in a company in which research & development are performed in projects that are financed by state grants. It is a case of a unit of a manufacturing company, in which both its business activities (services, products) and the R&D are conducted in compliance with the law on support of R&D from public financial resources. The introduction of the work will specify the aims that should be confirmed in the work´s conclusion part. Available literature focusing on basic methods and performance of financial analyses, calculations and the BEP will be the source documents of the theoretical part of the work. The practical part will be based on values found in the accounting documents of the unit and the influence of the state grants as it is reflected in the calculations of the unit will be shown while taking into consideration the BEP aspect. In conclusion of the practical part, financial situation of the unit will be evaluated. In the final part of the work, an assessment of the work`s aims achieved will be presented.
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Proposal of Business Plan for Retail
Dvořáček, Tomáš ; Lysoněk, Ludvík (referee) ; Bayerová, Vladimíra (advisor)
The bachelor’s thesis is the proposal of the business plan for the company targeted on the business with ice-hockey collectors’ cards. The firm will be established as a limited liability company, which will be situated in Brno. The thesis consists of several parts, where you can find the presumptions of the enterprise success, calculation of the future sales and proposal of the steps for the firm realization.
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