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Feasibility study of Business activities
Pekař, Šimon ; Marciánová, Pavla (referee) ; Pirožek, Petr (advisor)
The main topic of this bachelor's thesis is the preparation of a feasibility study for a new board game, so that the thesis presents the basis for supporting entrepreneurs, or rejecting this plan. The work focused on three parts. The production part, which proposes ideal methods of production, according to product requirements and costs. In the second part, the thesis focuses on the analysis of the external environment using market analysis, target group, PESTLE or Porter's five forces model. The final part evaluates the economic feasibility of the project. Product marketing mix, break-even point analysis, ROI analysis and SWOT analysis are covered here. These analyzes work with information from the analysis of the internal and external environment. Finally, the balance sheet and profit and loss statement are prepared.
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Feasibility study
Beneš, Michal ; Sliwková, Petra (referee) ; Pirožek, Petr (advisor)
This thesis develops a feasibility study for the introduction of a new product. The aim of the thesis was to evaluate the technical and economic feasibility of the project. With the help of market research and analysis of the external environment, the current market situation was mapped and a SWOT analysis was performed. In the technical part, the design of the production process was developed and the production time was determined. The economic part quantified the cost and price of the finished product. In the techno-economic evaluation, the return on equity was determined, the break even point was determined and the risks of implementation were found and arrangements to minimize them were proposed.
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Strategy for Launching Product "A" in the Czech and Slovak Marketplaces
Kolek, Martin ; Kryglová, Ivana (referee) ; Chlebovský, Vít (advisor)
Cílem této práce je vypracovat strategii vstupu produktu "A" farmaceutické společnosti "F" na český a slovenský trh. V této práci je tato strategie analyzována a hodnocena pomocí metody NPV (Net Present Value) a dalších metod. Na základě tohoto hodnocení je strategie vybrána. První kapitola zahrnuje teoretická východiska jednotlivých metod použitých pro účely této práce. Je zde zejména osvětlena metoda NPV a metody vhodné pro analýzu relevantních trhů, společnosti "F" produktu "A". Ve druhé kapitole je provedena analýza trhu České a Slovenské republiky a také analýza společnosti "F" a produktu "A". Tyto analýzy zahrnují jak vnitřní tak vnější potenciál společnosti i produktu. V závěrečné kapitole je vypracována navrhovaná strategie vstupu pro produkt 'A', jež je poté ekonomicky hodnoceny pomocí modelu NPV a dalších modelů.
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Analysis of the BEP According to Calculation of Costs & Business Revenues
Skálová, Hana ; Rouček,, Vítězslav (referee) ; Škapa, Stanislav (advisor)
The bachelor work will be focused on a financial analysis of a self-contained business (economic) unit in a company in which research & development are performed in projects that are financed by state grants. It is a case of a unit of a manufacturing company, in which both its business activities (services, products) and the R&D are conducted in compliance with the law on support of R&D from public financial resources. The introduction of the work will specify the aims that should be confirmed in the work´s conclusion part. Available literature focusing on basic methods and performance of financial analyses, calculations and the BEP will be the source documents of the theoretical part of the work. The practical part will be based on values found in the accounting documents of the unit and the influence of the state grants as it is reflected in the calculations of the unit will be shown while taking into consideration the BEP aspect. In conclusion of the practical part, financial situation of the unit will be evaluated. In the final part of the work, an assessment of the work`s aims achieved will be presented.
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