Original title: Podnikatelský záměr - založení reklamní agentury
Translated title: Bussines Plan – Establishing, Expanding Company etc., Economic Evaluation
Authors: Šebestová, Michaela ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: 7S McKinsey; break even point; Business plan; Porter’s Five Forces; risks; SLEPT analysis; SWOT analysis; 7S McKinsey; bod zvratu; Podnikatelský plán; Porterův model pěti hybných sil; rizika; SLEPT analýza; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/65784

Permalink: http://www.nusl.cz/ntk/nusl-596653


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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