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Marketing Strategy Proposal for a Company
Zeman, Milan ; Pluháček, Stanislav (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis identifies current marketing processes and tools of cafe Caffe Marco. After that the analyses of the evolution of the external and internal environment are realized and proposed relevant marketing strategy based on researches and analyses. The proposed actions are fully reflected in the measures in related parts of organizational and financial character, and the key factors for successful implementation of the proposed measures are set.
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Winery Marcinčák Novosedly
Prátová, Kateřina ; Klement, Miloš (referee) ; Boleslavská, Yvona (advisor) ; Petříček, Tomáš (advisor)
The subject of this bachelor thesis is the design of a new-build property of Vinařství Marcinčák in the village of Novosedly. The thesis is based on a study drawn up in the subject AG032 - Ateliér architektonické tvorby. The designed building is situated in the Stará hora area. This area belongs to the village of Novosedly in the Břeclav district. The building is projected on the very top of Stará hora on a sloping estate. The building consists of two levels. On the extensive underground level, which is partially sunken in the slope, can be found the production, a presentation room, technical and sanitary facilities, storeroom, the caretaker’s flat and accommodation for 20 people. On the above-ground level can be found the presentation room, catering, sanitary facilities for visitors and a roofed terrace. The construction system is combined. The underground level has vertical construction partly bricked from ceramic ground blocks and partly concrete monolithic insulated with extruded polystyrene. The ceiling construction above the underground level is made of wooden glue laminated beams, which are a part of the roofing structure. The roof of the building on the above-ground level is created by saddle roofs. In one part of the underground level the roof is a flat green roof, which is drained with an internal drainage system. The whole building is based on a concrete base slab reinforced with welded wire mesh. The facade is a combination of stone cladding and a suspended wooden facade made of burnt larch.
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Feasibility study of the flood protection measures
Kacálek, Tomáš ; Štěpánek, Jiří (referee) ; Dráb, Aleš (advisor)
This diploma thesis deals with assessment of flood protection measures in Břeclav. Hydraulic calculations of proposal flood events were carried out using 2D numerical model of water flow. Several simulations took account of construction phases and different values of proposal discharge. The hydraulic calculations were computed for river Thaya including its relief branch. The results were processed in the form of inundation maps, depth maps and they were recorded in longitudinal profiles of rivers.
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Analysis of the Decisive Factors Influencing the Usual Price of Selected Houses in Břeclav
Lorenc, Tomáš ; Gardášová, Alena (referee) ; Komosná, Milada (advisor)
The diploma thesis deals with decisive factors effecting the usual price of family houses in town Břeclav. The long-term research was conducted on Czech real estate server Sreality.cz and on the server of Czech Office for Surveying, Mapping and Cadastre cuzk.cz. Based on this research the situation on real estate market was described in details in the thesis and the databases were built. Furthermore, the administrative price and the usual price were determined for three chosen family houses located in different parts of the city (in Břeclav center, in Stará Břeclav, in Poštorná). The final part of diploma thesis is devoted to the analysis of critical influences, especially the influence of the location. Both of comparison of results from individual parts of the city and comparison with existing knowledge found by search activities were made.
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Valuation of Real Estate for the Needs of Insurance Companies
Švedová, Adriana ; Duchaň, Jiří (referee) ; Doležalová, Monika (advisor)
This diploma thesis deals with the valuation of real estate for the needs of insurance companies. First the terms that are associated with the valuation of real estate and insurance are defined and the individual valuation methods are described. Problems related to the aim of this work are further formulated here. This is followed by an analysis of the city of Břeclav, a detailed description of selected real estate for valuation. The following are calculations of cost valuation of individual buildings, direct comparison method of the housing unit and determination of minimum insurance values from individual insurance companies and these findings they are then compared. The final part contains a summary and comparison of the results.
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The Castle Area Břeclav
Bažík, Lenka ; Chuděj, Tomáš (referee) ; Žalmanová, Petra (advisor)
It is important to consider broader context to create a concept for a chateau complex in Breclav - within the region and mainly engaging in Lednice-Valtice Cultural Landscape (LVA). Buildings of LVA are a heritage of Lichtenstein as well as the chateau complex in Breclav. Breclav is also referred to as the gateway to the Lednice-Valtice area. Lednice-Valtice area has been from its beginning a place for recreation and entertainment and that is the concept of what it should be nowadays. Partly the buildings of LVA are used for various cultural events - concerts (Lednice), educational programs (Pohansko) and exhibitions (Valtice). However there are mostly only tours of the interiors and only seasonally. To fulfil the potential of the area it would be appropriate to join all of the buildings in one program that will support the current events and complement with other functions. I propose to use the chateau complex in Breclav as a cultural and recreational centre with outreach to the LVA. Breclav would complete the triangle with other centres in Lednice and Valtice.
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Apartment Rent in Břeclav and the Influencing Factors
Janek, Ondřej ; Cupal, Martin (referee) ; Horňáková, Romana (advisor)
The diploma thesis describes the current situation on the market in the market rent in Břeclav. Thesis focuses on the factors that affect the amount of rent and how are prices influenced by these factors. The market survey was conducted on the basis of data from realized rents ascertained from the questionnaires, supplemented by the bid prices of real estate. The gathered data are divided into 1+1 and 1+kk, 2+1 and 2+kk, 3+1 and 3+kk, 4+1 and 4+kk. Based on the data are created maps which shown amount of rent.
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BRECLAV - REVITALIZATION OF THE FORMER SUGAR REFINERY
Baťková, Kateřina ; Hýlová, Adéla (referee) ; Havliš, Karel (advisor)
The aim of the thesis is to create a strategy for the gradual integration of the dilapidated area into the city's cultural hub. This project is primarily focused on harnessing the lucrative position of a sugar factory in the center of the city and trying to create the ideal conditions for the emergence of a commercially viable urban environment within it. The area has the potential to create a much needed city center. The location is convenient and the existences of monumental former storage halls, which are among the oldest buildings in the city, would encapsulate the industrial heritage of Břeclav for this venture. Thus, the revitalization can assess both the area's location and surroundings, and more broadly even the more expansive imagery of the whole city. The task of the thesis is not to determine the final form of the area but rather to determine the direction in which the revitalization could go. Emphasis is placed on the process and methodology of renewal.
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