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The tools of effective internal communicaton in times of social networks.
Růžičková, Barbora ; Zadražilová, Dana (advisor) ; Kubálek, Tomáš (referee)
Nowadays, the term of communication includes many types of information sharing and the efficiency of this process is the art of understanding the individual components of the communication process and the proper use of communication tools. It is necessary to be aware of the change of the current people thinking which differs considerably from the previous generations and it relates to the change of communication channels and means of communication. Former thinking of people was based on a set order, while the world today is disorganized and complex. Formerly, there was a finite number of elements that interacted with each other, but there is an unlimited number of elements in a large interconnected style nowadays. There were predictable conditions in the past but there is a high degree of unpredictability today. It is more than obvious that mankind made a big step since the end of World War II and multinational corporations, organizations and associations have a greater influence than the government itself. It is just a matter of discussion to which extent the world will be interconnected in future and how people thinking and communication shift in the coming decades. The subject matter of this thesis is the way of internal communication and used internal tools, especially the analysis of the channels of communication across generations, the effectiveness of communication processes and ways of using nowadays. In the theoretical part, I would like to investigate a change in human thinking (according to research by the Canadian professor Don Tapscott), the differences between the baby boomers, X, Y and new generation Z. My used sources are the websites on social marketing and also the research of magazine Forbes about the youngest generation Z. Besides the change in thinking and different effects on different generational groups I examine specific communication tools of these groups and progress in this area. I draw current and also new challenges arising from the global communication based on resources from United Nations´ official publications and the World Internet Statistics. Furthermore, I am focusing on the internal communication tools and social media. Internal communications is still relatively marginalized in the Czech Republic. Few people realize how great power is hidden within communication and how it can affect not only the atmosphere and relationships in the workplace but also the actual results of the organization. For this reason I chose internal communication as a subject of research in the practical part. The empirical part of this thesis focuses on internal communication among students of the Faculty of international relations of the University of Economics in Prague and the leadership, which share information to the students. I will focus on the online student portal ISIS, intranet, personal approach of teachers and on social media of this Faculty. I evaluate the use of the channels and subsequent effectiveness of communication channels. Based on the results of the survey I will evaluate the hypothesis which presuppose different use and functionality of communication channels. My goal is to assess the selected communication channels based on the results of this research, compare them, evaluate the efficiency and in case of weaknesses suggest possible solutions to improve the situation. Hypothesis I: Tools of Internal communication such as ISIS, website and internet are used effectively by students and students receive through them properly and in a time all relevant information, news and documents to study. Hypothesis II. Personal approach of teachers and officials helps in solving students matters. Hypothesis III. The most helpful tools in sharing information and materials is now moreless social medium facebook than the official networks of the University.
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Management 3.0; Virtualni management s gamifikovanymi aspekty
Kotoun, Karel ; Zadražilová, Dana (advisor) ; Karban, Václav (referee)
The aim of this paper is to analyse gamification practices as well as to study management by personalities. Upon this basis the objective will be to design a management software for the new management era that will collect large quantities of data about individual team members (Big Data-based software), thus enabling managers to allocate new team members onto teams upon their personalities, skills and experience in gamified user interface. The ultimate goal of this paper will be to serve as guidebook for managers to manage by knowing the variety of personalities as well as by applying gamification elements onto everyday tasks.
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Retail beer market. Opportunities for beer category
Caldová, Marie ; Zadražilová, Dana (advisor) ; Hlinecký, Ondřej (referee)
My bachelors thesis deals with design of better utilization of sales space in traditional retail formats. I focus on the beer category . I describe the basic principles of retailing. I imagine the food retailing division according to the company Pilsner Urquell. I mention all the legal requirements for the labeling of beer products. I mention the beer category share in total sales in the retail market . I describe the main beer producers who are active on the Czech market. The main topic is the analysis of the retail beer market in the Czech Republic, which leads to the determination of opportunities beer category in the traditional retail market. In the practical part, I propose a change of exposure beer product to the traditional retail formats.
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Perception of AutoCont company as an employer
Hrabík, Václav ; Zadražilová, Dana (advisor) ; Niklová, Iveta (referee)
This diploma thesis deals with the perception of AutoCont company in the Czech labor market. The aim is to identify strengths and weaknesses from the perspective of job applicants and current employees and help attract more potential workers, ensuring greater satisfaction of existing ones and thereby achieve greater efficiency in the process of filling vacancies in the company. Reaching this goal will bring the necessary knowledge and information for HR department and top management of the company as well.
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Efficiency of state aid in the agriculture focusing on food quality marks
Svobodová, Eva ; Zadražilová, Dana (advisor) ; Sadílek, Tomáš (referee)
The goal of master thesis is evaluation of efficiency of state aid in the agriculture focusing on food quality marks. At the beginning of the work are described state institutions supporting Czech producers and their products. Evaluation of efficiency is made based on telephone interview with producers and quantitative research among consumers. Telephone interview is conducted with producers who can use a logo Regionalni potravina on their foodstuff. The aim of this research is to find out, if the producers achieved positive results in their sales after obtaining food quality mark. Quantitative research is made among consumers, where the key question is what awareness consumers have about food quality marks, what is the key factor in buying decision and if consumers noticed promotional campaigns of the Ministry of Agriculture focusing on aid of Czech producers with food quality marks. After making research it will be easier to say if state aid is effective or if there are spotted flaws or what.
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Strategy Howden ČKD Compressors, spol. s r.o. in Russian Federation
Chornopyshchuk, Andriy ; Zadražilová, Dana (advisor) ; Izera, Václav (referee)
Howden ČKD Compressors s.r.o. is a mechanical engineering company, which manufactures modern high-tech products, particularly industrial compressors, medium and large capacity electric motors and generators. The company provides its customers with complex technical services and supplies spare parts for different types of industrial equipment. The profound experience in manufacturing and business, technological basis, experienced design department and the existence of highly qualified staff help firm to satisfy client's highest requirements. The main objective of this thesis is analysis of present business activities and creating concept of competitive strategy for Russian Federation.
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Elements of Multiculturalism in Corporate Identity of Companies in Czech Republic
Neuwirthová, Magda ; Zamykalová, Miroslava (advisor) ; Zadražilová, Dana (referee) ; Klosová, Anna (referee) ; Pichanič, Mikuláš (referee)
Dealing with the subject of multiculturalism, this dissertation thesis investigates the elements of Japanese, Korean, and American national mentalities in the management of companies located in the Czech Republic. The main goal of this thesis is to identify these elements in corporate culture, find out, which of them lead to the most conflict situations, and suggest procedures to identify and eliminate resulting problems. On a more general level, this thesis provides basic characteristics of business environment and the approaches of world philosophers, anthropologists and sociologists. This thesis further identifies specific multicultural elements in organizations, and suggests its own model of multicultural corporate identity and a model for the identification of conditions that, when fulfilled, lead to strong corporate identity. This thesis also characterizes Czech cultural environment and compares it with that of Japan, Korea and the USA, based on surveys of well recognized Czech sociologists. The main emphasis of this thesis lies on the examination of corporate identity of American, Japanese, and Korean management. Based on a questionnaire survey, four major conflict areas of investigated cultures are identified. These are different opportunities within the company, non-economic use of time, the way of managing company meetings, and the way individual work is presented. In the last section of the thesis, possible solutions to these conflicts situations are provided.
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The entry of a company to foreign market
Havelková, Tereza ; Zadražilová, Dana (advisor) ; Beran, Rudolf (referee)
The master thesis deals with the possibilities of international expansion in case of the company from Brno. The theoretical part contains all variants of entry to foreign markets, risks from international activities, the core of PEST analysis, Porter model of 5 forces and analysis of Boston Consulting Group. Practical part focuses on the company and its activities. The thesis defines appropriate export product and foreign market. The variants of international expansion are specified and compared in the end of the thesis. Also, a marketing mix is proposed for the most suitable variant of entry.
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E-shop with quality premium food. Business plan.
Nekula, Petr ; Zadražilová, Dana (advisor) ; Zadražil, Václav (referee)
Main content of this document is a business plan. Its main target is full business plan preparation and answer of the question of its feasibility based on its estimated profitability. Document includes two main parts. First one is focused on used methodology and theoretical background. Second one contains full business plan in its complex range prepared on the basis of defined methodology. Main question about its feasibility is answered at the end. The business plan was prepared for possible practical usage in real business.
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Business plan - Fashion company
Mayer, Filip ; Zadražilová, Dana (advisor) ; Zadražil, Václav (referee)
In the bachelor thesis I create a business plan. I would check whether or not the founding of a fashion company in the Czech Republic is possible and sustainable. The theoretical part describes the creation of a business plan with professional literature. In the second part, I use this information and implement a viable fashion brand business Filippo Maiero. The company is focused on the sale of shirts and tailored shirts.
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