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Gender stereotypes in videos on the 5-Minute Crafts channel
Stehlíková, Lucie ; Fousek Krobová, Tereza (advisor) ; Vochocová, Lenka (referee)
The status of men and women has evolved in recent decades, nonetheless, society still employs gender stereotypes to simplify its perception of the world. Often, it directly considers them as natural or necessary and associates them with sexual differentiation. Media can reflect or participate in reinforcing this idea by presenting women and men in different ways and in a limited range of roles. This thesis aims to reveal the prevalence of gender stereotypical depictions in life hack videos on the 5-Minute Crafts YouTube channel. To analyse this material, the paper uses as a starting point the research on the analysis of television advertising, which is one of the most frequent areas of gender stereotyping in broadcasting. Although it is not watched on demand by the audience, it is nevertheless consumed - even with the values it contains. Through a quantitative content analysis, this paper focuses on 40 randomly selected compilations from 11 playlists of the 5-Minute Crafts channel to evaluate individual videos utilizing the mini-drama format. Based on the results of the analysis, the thesis assesses the presence of stereotypes related to the genders under study and the most frequent areas affected by the stereotypes, as well as the frequency of phenomena that contradict gender expectations.
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Antisemitic memes on 4chan.org
Feistinger, Aleš ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
In my thesis I address three questions: 1. What are the principles of memes? 2. What categories of anti-Semitic memes can we identify on 4chan.org? And 3. how do they relate to existing knowledge about anti-Semitic propaganda? To answer the first question, I review current theories ranging from active audiences, through Internet memes, to the interaction of memes and politics. Furthermore in the theoretical section, I describe the website 4chan.org (including its boards /b/ and /pol/) and the current form of anti-Semitism on the Internet. For the research of the second question, I have identified semiotic analysis, complemented by grounded theory, as the most appropriate methodology. I present its methodology and practical use, followed by presenting results including subcategories and illustrative examples. The thesis concludes by integrating the most important findings into current knowledge and anti-Semitism and thus answering the third research question. Finally, the main findings are summarized.
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The Influence of RuPaul's Drag Race on the Drag Subculture in the Czech Republic
Šlahařová, Eliška ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
The master's thesis The Influence of RuPaul's Drag Race on the Drag Subculture in the Czech Republic is concerned with the relationship between the American reality TV show RuPaul's Drag Race and the current state of the Czech drag and travesti scene. The main chosen research method is an ethnographic analysis of a series of interviews with drag and travesti performers. The theoretical part aims to provide the sociocultural context to the theme of this thesis; specifically the introduction to queer theory and an a summary of representation of drag and travesti in the popular culture of 20th and 21st century. Furthermore, it introduces RuPaul's Drag Race as a cultural phenomenon along with its brief history, an outline of its international sociocultural influence and current critiques. Finally, it describes the Czech travesti and drag scene including its historical development, current status and the relations between both scenes. The practical part presents the results of the ethnographic analysis of the 14 interviews conducted with Czech drag and travesti performers, focusing on specific phenomena relating to RuPaul's Drag Race, that are subsequently interpreted within the overarching thematic units. The final chapter applies the findings on the theoretical aparatus presented in the first part of...
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Gender Equality, Biathlon and Media: An Analysis of Media Production
Gerth, Lisa ; Numerato, Dino (advisor) ; Vochocová, Lenka (referee)
Women are significantly underrepresented in sports. This is primarily because for many centuries it was forbidden for women to participate in sports. Today, women are allowed to take part in numerous sports and in major events such as the Olympic Games. Nevertheless, a male hegemony prevails in sports, which is expressed especially in media production. Biathlon represents one of the sport disciplines in which women and men operate on an equal footing. The goal of this paper is to analyze the media production processes in biathlon, concerning the gender issues. The research was conducted with qualitative interviews with sports journalists and athletes and analyzed with grounded theory. Data analysis shows that journalists do not address the issue of gender equality in biathlon coverage. They primarily report on the sporting success of the athletes, regardless of gender. This also means that hardly any women-specific topics are addressed. The interviewed journalists are gender-blind in their work. There is rather a marginalized equality of men and women. Especially female athletes and female journalists point out that the sport of biathlon and the media production about it can further improve in terms of gender equality.
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Representation of voluntary childlessness in online media
Veselovská, Jana Emilie ; Vochocová, Lenka (advisor) ; Supa, Markéta (referee)
This diploma thesis deals with the media representation of voluntary childlessness. Published studies frame the issue of voluntary childlessness from a sociological or psychological point of view; in the media context, this topic is not much represented. As the existing media analyzes focused on print media, this work is focused on a different type - online media. The topic of voluntary childlessness is still perceived as controversial in society and social norms play a part in this. Although the concept of family and parenthood has evolved considerably, entrenched norms of parenthood still persist, as previous studies have shown. The media are an integral part of our daily lives, influencing our thinking and the way we look at the world around us, and they can strengthen or weaken these norms. The aim of this work is to map how the media represent voluntary childlessness and how they portray voluntary childless people.
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The women jounalist : the gender stereotypes on the field of war news
Zapalačová, Pavlína ; Vochocová, Lenka (advisor) ; Jirák, Jan (referee)
Diploma thesis "The Women Journalists: The Gender Stereotypes on the Field of War News" is a qualitative analysis of women journalists self-perception on the field of war/conflict news. The self-illustration of the profession was gained by half-controlled open interviews with women journalists who experience reporting at war or conflict areas. The goal was to aim possible gender stereotypes which women journalists can be influenced in the profession considered to be a men's domain with.The effort was to find out how women journalists gender acts within framework of the distinctive profession and what advantages/disadvantages of their gender are. Before the analysis begins there is a part describing gender issues generally, women journalists' historical entering into profession, men's effort to keep them out and mechanisms which distinguish so called women journalism and attribute some connotation to it. The theoretical part of paper includes also women journalists' education, gendered newsroom cultures and values and presentation of women journalists (war and nonwar) who achieved success in their profession and overcame gender stereotypes. War news description will present framework of the observed phenomenon.
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The confident woman media construction in the czech version of Harper's Bazaar
Voplakalová, Šárka ; Šoltys, Otakar (advisor) ; Vochocová, Lenka (referee)
This thesis deals with the construction of ideal female reader inscribed on the Czech edition of the magazine Harper's Bazaar. The theoretical part handles the important findings in the field of semiotics. The semiotic analysis itself is the crucial part of my work. Within the wide angle of field of semiotic processes character and its function, mentions the various concepts and theories that are linked to this issue. Chapter which binds to the functioning of the secondary semiotic system, in other words, the myth is based on the work Mythologies by Roland Barthes. Mythological analysis is crucial for the practical part. The theoretical framework also deals with studies on "inscribed" readers from Colin Sparks and Michelle Campbell that was one of the main motivations for creating this text. It analyzes important aspects of the theory of coding and decoding Stuart Hall. Last but not least, refers to the sociology of knowledge through the work of Social Construction of Reality from a pair of authors Peter L. Berger and Thomas Luckmann. Practical part includes mythological analysis of the individual sections in selected publications between years 2002 and 2014. Also it doesn't focus only on the text itself, but also on the selected accompanying visuals. It deals with the Czech myths and legends. It...
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Comparison of Selected Topics of Political Commnication of political parties in the Czech Republic:
Rozmajzl, Lukáš ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
Comparison of Selected Topics of Political Communication of political parties in the Czech Republic: Professionalization, Personalization, Negativeness ROZMAJZL, Lukáš. Srovnání vybraných jevů politické komunikace u politických stran v ČR: profesionalizace, personalizace a negativita. Praha: Univerzita Karlova v Praze, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky, 2011. 140 s. Vedoucí diplomové práce PhDr. Jan Křeček, Ph.D. This Diploma Thesis deals with three selected topics of political communication (Professionalization, Personalization, Negativeness) which are related to the transform of modern to postmodern political campaigns. Each of the topic is described on the theoretical base, then the historical development of using this technic by political parties is mentioned, and finally relevant criticism of this concept (related to the problems of the definition of the concept, or to the normative reflections on democratic political systém) is noticed. Comparative analysis of political communication made by Czech political parties in 2010 elections is made to identify the level of using each of three concepts mentioned above. The result is explicit that political parties in the Czech Republic differ one to another in using different technics of political communication towards...
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Social listening as an innovative approach of data collection for online participation research
Chlpková, Lucie ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
The arrival of Web 2.0, mobile devices and network availability changed the way in perception of previously static data and its use. Internet content provides lots of information, contexts and opportunities how to use it. One of the forms of online content are discussions as a part of the user's media participation within the mediated public sphere. This thesis introduces social listening as a method that might be beneficial in academic sphere. Social listening has its origins in marketing, but I suggest it can be used very efficiently in academic research as well. The key focus of this thesis is therefore on media participation, which examines the involvement of users in online public space. The aim of this thesis is to present a systematic categorization of social listening's benefits for academic research in communication studies.
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Comparing of media image of Topolánek,Fischer and Nečas government in periodical Týden
Jelínková, Milena ; Jirák, Jan (advisor) ; Vochocová, Lenka (referee)
The thesis deals with a compare of media image of Topolanek, Fischer and Necas government in periodical Tyden. I took two aims - first, to find out if any opinion inclination or political orientation is expressed in articles about Czech governments published in the periodical Tyden, second, to compare media image of all three governments among themselves and to trace potential differences. The theoretical section focuses on objectivity and bias, construction and representation. Substantial part of the theory is comprised of specific political communication and mediatisation together with trends in this field recognized in last decades. The empirical section is composed by quantitative analysis that compares representative articles and it is added by an content analysis of front pages of the periodical Tyden. Regardless of a fact, that the Jan Fischer government was very popular in public, the media picture of this particular government is rather negative comparing others. On the contrary there were found specific features showing that the Mirek Topolanek government was pictured more substantially. In generally the periodical Tyden uses negativity and stereotypes in articles about governments but in no case this is a predominant procedure of media products construct. The media picture of last three...
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