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Communication Strategy of the Company
Doxanská, Kateřina ; Vlček, Josef (advisor) ; Forst, Václav (referee)
Communication Strategy of the Company Abstract The subject of this thesis is the communication strategy of the company SIKO KOUPELNY a. s. The thesis is divided into the theoretical and the practical part. The first part deals with theory of the issue of marketing strategy, marketing mix with a focus on marketing communication and marketing communication mix. This section is also introducing the company SIKO KOUPELNY a. s., its customer communication and use of tools of communication mix. There are included the questionnaire research focused on the communication of the company, the evaluation of results of the research and proposal of possible solutions in the second part of the thesis.
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Why Did Voucher Privatization Occur?
Kohout, Martin ; Šubrt, Jiří (advisor) ; Vlček, Josef (referee)
In this paper I try to analyze all circumstances and threads that led to voucher privatization. I try to analyze factual historical events like for example certain motions in the Civic Forum (Czech: Občanské fórum) within the frame of corporate processes. I observe the shift of power between the majority of citizens and elite and question the legitimity of decisions the leaders of the revolutionary movements make. The power shifting from an individual onto the society served me as an indicator for searching the relations that could had led to the voucher privatization. I try to understand the circle of disidents around Václav Havel and the circle of reformists around Václav Klaus from the sociological perspective and try to apprehend these from tin the light of their organization and opinion coherence. Ideological data of these two groups are compared with the meaning of the public; moreover, I do not restrict myself just to the time after the revolution. I pay attention also to the pre - revolutionary roots of certain social circumstances that influenced the public. I try to find the continuity between the time before the revolution, during the revolution and after the revolution. Naturally it made sense to allude often examples from the history of revolutionary movements. I analyzed the rhetoric...
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Marketing and advertisment in the entertainment idustry
Svoboda, Matěj ; Vlček, Josef (advisor) ; Loužek, Marek (referee)
This bachelor thesis focuses on marketing and advertisement in entertainment industry. In theoretical part the work initially outlines basic marketing knowledge and after that attends to the theory of advertisement. In analytical part the work introduces marketing in entertainment industry on the example of movie industry. It examines movie success criteria, and afterwards analyzes, which factors affect the success of the movies. Finally, this work researches advertisement in movie industry.
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Marketing of non-profit organizations focusing on marketing communication of the Foundation Naše dítě
Švandová, Andrea ; Vlček, Josef (advisor) ; Trunda, Jiří (referee)
This bachelor's thesis "Marketing of non-profit organizations focusing on marketing communication of the Foundation Naše dítě" is focused on relatively new issue of using marketing methods in non-profit sector, its specifics in comparison with more common marketing methods widely applied in the profit sphere. This thesis consists of two parts - theoretical and practical. In the theoretical part the main attributes of marketing services as the scientific branch are introduced. This subject includes non-profit sector as well, which is the key issue of this thesis. This studies is also based on relating discipline social marketing, using methods and tools of social advertising, that are mentioned later. Practical part of the thesis is focused on marketing communication, specifically of the Foundation Naše dítě. key words: marketing communication, marketing services, communicational mix, non-profit sector, non- governmental non-profit organizations
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Marketing Communications of the Company
Dvořáková, Lenka ; Vlček, Josef (advisor) ; Sieber, Martina (referee)
The subject of this thesis is a marketing communications of company. The work looks at the issue as a social phenomenon, as a form of contact with customers. Assumption for successful marketing communication is not only knowledge of customer needs and the use of various communication mix tools, but also building corporate identity. The first part deals with the general theory of communication and analyzes the various elements of the communication process. Theoretical introduction is the starting point for further interpretation of marketing communications. The second part points to a relationship between the corporate and marketing communications, focusing on the role of corporate culture and devote the tools of the communication mix.
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Injection-induced seismicity: statistic and energetic analysis
Vlček, Josef ; Fischer, Tomáš (advisor) ; Horálek, Josef (referee)
Fluid injection into the rock formations represents a valuable analog to study the role of high-pressurized fluids in the seismogenic process. It is carried out in depths up to first thousands of meters in order to increase the permeability of rock formation for better exploitation of hydrocarbons and geothermal energy. The increased fluid pressure results in decrease of the strength of fractures and faults which causes their brittle failure that is observed in the form of microearthquakes and enables imaging of the stimulated rock volume. Besides this positive role, seismicity sometimes increases to the level that can be felt by the population, which can cause concerns about the seismic risk of these industrial operations. Thus, one of the main interests focused by recent studies deals with the maximum earthquake that can be triggered by hydraulic stimulations. I introduce the ratio between the hydraulic energy and released seismic energy, the seismic efficiency of injection, to assess the effect of fluid injection to the seismicity. This parameter is applied to data from two geothermal reservoirs (Gross Schönebeck and Soultz-sous-Forets) and one gas reservoirs (East Texas). We find that for different data sets, the seismic efficiency encompasses a broad range of magnitudes; from about 10-6 to...
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European currency after Greek crisis
Martinek, Petr ; Loužek, Marek (advisor) ; Vlček, Josef (referee)
This thesis describes the current state of the European Monetary Union. Special attention is paid to the development of the recent debt crisis which revealed many weaknesses of the EMU. This paper analyses these problems and suggests some solutions. It explains causes and consequences of the debt crises and concludes with prospects for the future development of the Monetary Union.
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Comparative analysis of agritourism in the Czech republic and the Free State of Bavaria
Thöndlová, Gabriela ; Duffková, Jana (advisor) ; Fialová, Dana (referee) ; Vlček, Josef (referee)
This doctoral thesis provides an analysis of agritourism in the Czech Republic and Bavaria and points out, against the backdrop of the current situation in both countries, the areas where there is room for improvements in the Czech Republic. The thesis is divided into two relatively independent parts. The first one provides a theoretical study mapping the development and current state of agritourism in the said countries together with an overview of its benefits and downsides. In addition, the study looks at the various subsidy options available to agritouristic businesses and explains how promotion and farm certification works in practice. Finally, the thesis looks at the notion of sustainable tourism and investigates whether agritourism can be considered as one of its forms. Drawing on empirical research carried out by the author hereof, the second part of the thesis provides an analysis of discussions with Czech and Bavarian farmers running agritouristic facilities and of questionnaires filled in by their guests. This section includes a concise overview of the farms and their owners. The analysis focuses on the following areas: the farmers' motives in providing accommodation, their experience with guests, offers and facilities available at the farms, cooperation with other farms and businesses...
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Daily deal sites as a new marketing tool in the internet environment
Staňková, Hana ; Vlček, Josef (advisor) ; Sieber, Martina (referee)
This work deals with the new phenomenon of daily deal sites in the Czech Republic. The work is divided into three chapters. The first chapter focuses on the internet environment into which the first successful daily deal sites began penetrace in 2010. It continues in an extensive chapter, where is described the basic characteristic of the daily deal sites. Further, there is analyzed marketing of daily deal sites and at the end of this section there are mapped advantages, disadvantages and dangers that daily deal sites can bring about to sellers and customers. The final chapter of this work is own research among customers of daily deal sites. The research is based on previous chapters and its aim is analysis of research problems focusing on selected dangers of daily deal sites. At the end of this part, results of research are compared with the previous chapter and also there are presented some recommendations. Keywords Daily deal sites, internet marketing, price, customer loyalty
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Marketing and advertisment in the entertainment idustry
Svoboda, Matěj ; Vlček, Josef (advisor) ; Průšová, Petra (referee)
This bachelor thesis focuses on marketing and advertisement in entertainment industry. In theoretical part the work initially defines entertainment industry and then analyzes the basic marketing knowledge, with focus on advertisement. In analytical part the work deals with differences of marketing in entertainment industry and addresses the key problems in entertainment industry as well as key problems in advertising. Finally, this work offers a solution for these problems in form of advertising on thematic events, which is illustrated on the example of Festival of Fantasy.
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