National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The role of cultural cummunity centres for local development
Švandová, Andrea ; KAŠPAR, David (advisor) ; ŠKOCHOVÁ-BLÁHOVÁ, Olga (referee)
This Master's thesis named "The role of cultural community centres for local development" examines the local culture facility's part in development potential in given area. The theoretical part of this thesis deals in general with the significance and the part culture plays in sustainable development within both academic and political realm as well as it offers terminology of problems mentioned in this thesis. The conclusions of the theoretical part are practically verified and proofed on a particular example of cultural and community based facility in Prague using a case study method.
Marketing of non-profit organizations focusing on marketing communication of the Foundation Naše dítě
Švandová, Andrea ; Vlček, Josef (advisor) ; Trunda, Jiří (referee)
This bachelor's thesis "Marketing of non-profit organizations focusing on marketing communication of the Foundation Naše dítě" is focused on relatively new issue of using marketing methods in non-profit sector, its specifics in comparison with more common marketing methods widely applied in the profit sphere. This thesis consists of two parts - theoretical and practical. In the theoretical part the main attributes of marketing services as the scientific branch are introduced. This subject includes non-profit sector as well, which is the key issue of this thesis. This studies is also based on relating discipline social marketing, using methods and tools of social advertising, that are mentioned later. Practical part of the thesis is focused on marketing communication, specifically of the Foundation Naše dítě. key words: marketing communication, marketing services, communicational mix, non-profit sector, non- governmental non-profit organizations

Interested in being notified about new results for this query?
Subscribe to the RSS feed.