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The Integrated Communication Model Paradigm
Sysel, Ondřej ; Mucha, Ivan (advisor) ; Trampota, Tomáš (referee)
Summarizing the thesis in a brief manner demands reduction of the thoughts and concepts presented in it. Therefore, the main aim of this summary is to relate the terminology we had to establish in our theoretical research of communication from a system-theory perspective. Powered by TCPDF (www.tcpdf.org)
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Job changing in the Czech media and its causations
Ghanem, Jakub ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
The fundamental theme of this Master's Degree Thesis is Media Staff Fluctuation in the Czech Republic. The qualitative research, specifically that of individual semi-structured interviews with the journalists, was dominantly used for the processing. The interviews were aimed at the identification of the phenomena which have been complicating their professional performance and making it unpleasant. The respondents were asked directly as well as indirectly about the motivations which had led them to changing their occupation or have had such potential. Organization elements of media institutions are also taken into account, mainly the career code and the way of shift planning. The thesis deals with side-effects of media work such as excessive timeload, stress, haste, competition manifestations, the pressure from the side of advertisers etc. It pays attention to the impacts on freedom of expression and the veracity of published communiqués which may be caused by the unsuitably created conditions. It also includes a look at purely personal level, among others at family and partnership life, or as the case may be, at a possibility of satisfactorily spent leisure time. The recognized causes of employee turnover were classified, described, further categorized on the basis of an analysis of the interviews...
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communication strategy of newly started media projects
Černá, Michaela ; Jirák, Jan (advisor) ; Trampota, Tomáš (referee)
This paper focuses on three new Czech media projects founded in 2014: news web Echo24.cz, a monthly Reporter magazin and a video portal DVTV. More specifically, it describes their creation, which took place as a consequence of the changes in the media market in the Czech Republic in the years 2013-2014. These were mainly changes in ownership structure as Andrej Babis acquired the publishing house Mafra and changes brought about by the crisis of the Czech Television channel. This paper maps out the establishment of new media projects and their positioning in an already competitive environment by observing the communication strategy of these projects. On the basis of predefined criteria it analyses the initial launch campaigns, the means used for marketing and the communication with the public during the first year after the projects were launched. This analysis is complemented by interviews with the authors of the projects: Dalibor Balsinek (Echo24.cz), Robert Casensky (Reporter magazin) and Jan Rozkosny (DVTV). On the basis of this analysis a comparison of the projects and their communication strategies is carried out. The obtained results can be useful in further research of the evolution of these media projects.
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Latin America so as to find out, how these countries were perciered in the Czech media
Macias Huanca, Olinda Veronica ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
The main of the diploma work was to study the internal situations in individual states of Latin America so as to find out, how these countries were perceived in the Czech media. As a study material a group of articles was selected between the period of 2000-2003 from two renowned national newspapers, "Mlada fronta Dnes and Prava". Generally 278 articles were analyzed. These were studied by the help of quantity research method which is good for systematic and inter-subjective confirmation of written communication contents. Powered by TCPDF (www.tcpdf.org)
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Big Brother and us : Construction of private life in interaction of the public with reality TV
Kadavá, Anna ; Reifová, Irena (advisor) ; Trampota, Tomáš (referee)
The central theme of this diploma is the construction of privacy in reality TV shows. Process design privacy I tried to show with strategies Television text that jsoi in reality TV shows to the formation of private use. The subject of this thesis was illustrated by looking at the three programs listed simultaneously in the Czech Republic (VyVolení Big Brother and Wife Swap), as these resources and methods used and how to participate the resulting experience private audience. Presentation of privacy in these programs I examined as key moments that are offered by their creators audience potential use. The audience can then identify with them or against them, on the contrary define. Powered by TCPDF (www.tcpdf.org)
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Event or/and news? : from Galtung and Ruge to contemporary model of news values
Johanidesová, Darina ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
Events do not get into the news simply be happening. It means that events have to be seen, heared, recognized, come from some identified source, they have to be chosen as a news and then presented. What are the characteristics that make the news from the events? The characteristic is newsworthiness. Two norwegian scientists, Johan Galtung and Man Ruge, had studied newsworthiness of overseas events presented in Norwegian press. As a result they presented study about twelve factors that influence the selection. Their study come from 1963. My aim is to reconsider their findings to present day journalism in the Czech republic. First part of my work will be theoretical thinking about news values, second part will be analysis of three czech dailies. Powered by TCPDF (www.tcpdf.org)
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Corporate social responsibility of public media service: analysis of strategy of Czech Television
Krausová, Kateřina ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
The aim of the thesis is to explore corporate social responsibility strategy of public media services. The research method endorsed is a case study of Czech Television that combine a multiple source of data such as official documents, archive records and informal interviews. The analysis points out the influence of institutional conditions and stakeholders, describes particular CSR initiatives and the way communication strategies of Czech Television are working. The thesis offers an analytical model which at the same time is describing the functioning logic of CSR strategy in public media services and can be used for further research on CSR in general. Powered by TCPDF (www.tcpdf.org)
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