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Marketing strategy of a new television station TV Barrandov
Zábrodská, Jana ; Pešek, Ondřej (advisor) ; Procházková, Markéta (referee)
Bachelor's thesis describes a marketing strategy of a new digital television station, which entered to the television market at the beginning of 2009. The first part of the work deals with the theoretical description of the marketing strategy and the Czech television market. The second part describes marketing strategy of TV Barrandov and interprets the results of the television survey after three months of broadcasting. SWOT analysis summaizes the Knowledge of the practical part.
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Marketing and Paralympic games
Čechová, Pavla ; Pešek, Ondřej (advisor) ; Procházková, Markéta (referee)
This thesis deals with the history of Paralympic games and with the problems of marketing of non-profit organizations. In association with this, basic facts about sponsorship and public relations are also mentioned. Practical part consists of a brief report about marketing campaigns connected to previous Paralympic games and suggestions for the future how to make communication with public and with sponsors of the Czech paralympic committee better and more effective.
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Marketing mix on veterinary clinic
Hanulay, Juraj ; Procházková, Markéta (advisor) ; Žert, Zdeněk (referee)
The bachelor work deals with an application of the marketing mix. The theoretical part defines some important concepts concerned with marketing, marketing services and the marketing mix. The work is aimed to prove how can the functioning of the clinic be successful when the efficient marketing is used. It follows from the work that the success of the clinic is ensured primarily by a correct choice of the team of employees, their professional level, and by the modern material and instrumental equipment of the clinic. Of course, the success is conditional, to a large extent, not only on the financial policy of the clinic, its accessibility, and the properly conducted communication between the employee of the clinic, but also on the professional and responsive approach to a patient. In the conclusion of my work I give some proposals for the improvement of the marketing policy in the clinic.
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Foreign exchange risk securing
Procházková, Markéta ; Štěňhová, Božena (advisor) ; Nigrinová, Lenka (referee)
Práce se zaměřuje na téma kurzového rizika a způsoby jeho zajištění, a to vše převážně s ohledem na české podnikové prostředí z důvodu aktuálnosti dané problematiky. V souvislosti s vývojem české kurzové politiky po roce 1990 vysvětluje vznik samotné potřeby zajištění proti kurzovému riziku. Uvádí přehled používaných finančních derivátů a způsobů jejich výpočtu včetně praktických příkladů. Na závěr je nastíněna otázka vstupu České republiky do eurozóny, který českým exportérům a importérům přinese podstatné snížení rizika vyplývajícího z volatility kurzu CZK/EUR.
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Marketing mix - the Prague Zoo
Bělíčková, Helena ; Procházková, Markéta (advisor) ; Podhajská, Daniela (referee)
The Bachelor thesis deals with tools of the marketing mix of the most visited Czech zoo - The Prague Zoo. The aim of the thesis is a description and an evaluation of the marketing mix of the Prague Zoo. I want to find out what has been behind the success of the Prague Zoo in the few last years. The theoretical part defines important terms refering to marketing, service marketing and marketing mix. The explanation of the sence of zoological gardens, the history and the presence of the Prague Zoo follows. In the practical part the parts of marketing mix of the Prague Zoo are described. These parts are subsequently evaluated. As a conclusion, I summarize realized findings and consider contemporary situation of the Prague Zoo.
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