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Podnikatelský záměr zřízení školy
Nováková, Michaela
This bachelor thesis contains a created business plan for the establishment of a private primary school. First, a reader is introduced with aspects of the education functioning in the Czech Republic, including its financing way. Then, an analysis is made of the selection of a suitable regional city for a private primary school establishment, using the standard method used in order to evaluate public contracts. The most ideal values were achieved in the Ústí nad Labem town, where the business plan of a private primary school was applied. The business plan includes an analysis of this city´s social environment and the chosen marketing mix of the primary school. Finally, a financial plan is created based on the opening balance sheet and profit and loss statements for the following three calendar years.
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Ukazatele trhu práce ČR v období devizových intervencí ČNB
Nováková, Michaela
The diploma thesis focuses on the development of the Czech labour market in the period of the CNB monetary interventions that took place in 2013-2017. Within the VAR models, the causal relationship between the labour market indicators and the GDP growth is verified. The delayed effect of the change in GDP on the labour market indicators was found. The thesis also pays attention to the trend models of the selected time series. Within them the presence of the structural break indicating the start of using CNB foreign exchange interventions was detected. In conclusion the possible solutions of the long-term unemployment of disadvantaged groups in the labour market are presented.
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Model institutu dětského ombudsmana v ČR
Nováková, Michaela
Nováková, M. Model of the children’s ombudsman institute in the Czech Republic. Bachelor thesis. Brno: Mendel University, 2018. This bachelor thesis deals with the functioning of the ombudsman for children institution (the thesis focuses mainly on member states of European Union). Beginning of the thesis presents the system of external control and the activities of the authorities that administer it. More space is devoted to the issue of the ombudsman and his activities. Part of the thesis deals with the analysis of the legal regulation and activities of the children’s ombudsman institute in several countries. To find out if the children’s ombudsman is required in Czech Republic, another part of the thesis introduces a whole system of protection of children's rights in the Czech Republic. Afterwards, the thesis focuses in detail on the Slovak equivalent of the institution - the Children’s commissioner. The focus is on the legal regulation of the institution and the specific cases, that commissioner solved. Based on the previous analysis, the main part of the thesis is devoted to stated goal of the thesis, namely creating a legal frame recommendation for the functioning of the children’s ombudsman institute in the Czech Republic.
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Second grade students' menstruation cycle awareness
Nováková, Michaela ; Hanušová, Jaroslava (advisor) ; Kovaříková, Miroslava (referee)
The thesis focuses on menstrual cycle literacy of students at a selected primary school. The main focus of the thesis is primarily on the basic information on menstruation and how to clarify the topic to the chosen respondents. The aim of the paper is to determine the students' awareness regarding this topic, specify discrepancies and, if necessary, refute false information. The paper is divided into two parts, theoretical and practical. The theoretical part covers terms menstruation, the historical context of the menstrual cycle, the anatomy of internal and external reproductive organs and characteristics of menstrual cycle disorders. The practical part contains an analysis of data gained by means of two survey and a plan of a lecture on menstruation. The gained data are summarized and compared in the conclusion. The analysis of the data obtained by means of two questionnaires shows a growing tendency in the number of correct answers. After the second submission, the rate of correct answrs grew from 50,5 % up to 77,6 %. The analysis proved that the awareness of this topic is almost similar throughout the classes involved. There were no significant differences among the students from the 6th and the 9th grade. There were 13 correct answers on average in the 6th grade. This number increasead up to 20...
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Skechers company's strategy of marketing communication for the Czech market
Nováková, Michaela ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Strategy of marketing communication for Skechers on the Czech market Goals: The main objective of my thesis is to create a marketing strategy of communication for the Skechcers brand on the Czech market. This goal is based on identifying the biggest weaknesses of the brand. An important aspect of my thesis is also the comparison and inspiration of selected competitors, which are Nike and Under Armour. The target group of the communication strategy will be Generation Y in the Czech Republic. Methods: The practical part of my thesis, thus qualitative marketing research, was done in the form of an interview with two representatives from Skechers and Under Armour. The interview was centered around a previously prepared questionnaire, which was almost the same for both respondents - the only change was the name of the firm which the respondent represented. During the interview we focused on seven sections, which I discribe more in my thesis. A second method was used for the analysis of electronical documents and materials about existing marketing communications of Skechers and selected competitors. Results: The analytical part of the thesis is consisted of undertaken interviews with the representatives of Skechers and Under Armour. The results showed that Generation Y exclusively uses Under...
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Arbitration clauses in cunsumer affairs with impact on execution proceeding
Nováková, Michaela ; Pohl, Tomáš (advisor) ; Smolík, Petr (referee)
Arbitration clauses in cunsumer affairs with impact on execution proceeding Abstract Arbitration is one of the forms of alternative dispute resolution. The arbitration institute is not a novice in the area of law. Its foundations can be seen from ancient times. However, today's legal regulation of arbitration can be observed since the first half of the 19th century. The essence of the arbitration procedure is to delegate the hearing and decision-making of certain disputes to the jurisdiction of the courts, to the arbitrator. The arbitrator then issues an arbitration award, which may be relied upon in the proceedings in which he was issued as an enforcement or enforceable title. In the legal order of the Czech Republic we find the primary regulation of the arbitration procedure in Act No. 216/1994 Sb. By passing this Act, the arbitration procedure was extended to national disputes. As a result of arbitration proceedings, disputes arising from consumer contracts could also be resolved. However, the method of resolving disputes between consumers and entrepreneurs has proved to be a widely used institute, even when overused and misused. The situation was so extreme that the lawmaker had to come up with a bill amendment to strengthen consumer protection in arbitration. Not only the legislative power, but also...
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Electronic records of sales
NOVÁKOVÁ, Michaela
This diploma thesis is aimed at Electronic register (records) of sales especially evaluation of the process of implementation and realization of the EET in a selected region of the Czech Republic. The theoretical part is dedicated to the study of theoretical knowledge. There is described a trade, trading systems, wholesale, retail, hospitality, tourism, sales, electronic register (records) of sales and marketing research. The practical part is concentrated on the research by questionnaire research, which are fill by entrepreneurs from the South Bohemian Region, controlled depth interviews with entrepreneurs from the South Bohemian Region and with representatives from the Financial and Customs Administration, who oversee the EET control. Finally, suggestions for improvement are made on the basis of questionnaires and depth interviews.
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A "Special Relationship"? the Anglo-American Relationship in the Age of Barack Obama and David Cameron
Nováková, Michaela ; Sehnálková, Jana (advisor) ; Raška, Francis (referee)
The term "special relationship" was for the first time in public used by the British Prime Minister Winston Churchill in his Fulton speech in 1946. His belief was based on the assumption that both countries were culturally similar and had cooperated in the Second World War. The cultural similarity and common purpose have been the presumption of mutual cooperation right from the beginning of the Cold War. Personal ties and Anglo-Saxon roots played also played a key role in defining the relationship as undoubtedly special. Such examples are JFK and Harold MacMillan, Margaret Thatcher and Ronald Reagan, and the subservient policy of Tony Blair towards G. W. Bush. The last mentioned is also used for partial comparisons throughout the thesis. The thesis called A "Special Relationship?" the Anglo- American Relationship in the Age of Barack Obama and David Cameron deals with the question whether the so-called special relationship is still special. By setting Obama-Cameron relationship into historical context, it offers a comparison between peaks, troughs, and average- level Anglo-American relationships. This leads to a conclusion providing specific factors of the Anglo-American special relationship. Those factors stem from the historical perspective and are then used in the main-body analysis of five...
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Emotional Marketing and Its Application in TV Advertisement
Nováková, Michaela ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The aim of this master´s thesis is to analyse the application of emotions in TV advertisement. The theoretical part is focusing on importace of emotions for human and its impact on consumer behavior. The thesis also describes the emotions and its use in marketing communication. Thesis also explains how to built positive association with brand through the emotions, moreover the methods how to measure the emotions. The practical part of the thesis is focusing on content analysis of TV advertisement. The analysis introduces some of the product cathegories. The aim of this analysis is to confirm or reject the hypotesis that given product cathegories use the same emotional appeals. Subsequent research determines, if the emotional appeal is really functional and how the respondents are influenced by TV advertisement.
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