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Signs for the Prague metro stations: formal and semantic motivations
Němcová, Marie ; Prokšová, Hana (advisor) ; Vaňková, Irena (referee)
(in English): The bachelor thesis 'Signs for the metro stations: formal and sematic motivations' focuses on signs for the underground stations in the czech sign language especially from creating these signs point of view. The theoretical section is about explanation of needed terms for understanding the meaning (iconicity, composition, inicialization, loan translation etc.), the practical section finds out the form of signs of all metro stations with the help of the intended interviewing deaf community. Each sign is examined by motivational aspect and formal formation. If there is a presence of multiple names for one station, the names are compared. The objective of the thesis is making the partial analysis of the sign-forming system for this defined proprietary-names section. Aquired visual material is part of the thesis as well.
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Communication and visual presentation of the Girls without clothes brand on online platforms and their influence on creating a community of customers
Němcová, Marie ; Řehořová, Irena (advisor) ; Gvoždiak, Vít (referee)
(in English) The diploma thesis entitled "Communication and visual presentation of the Girls Without Clothes brand on online platforms and their influence on creating a community of customers" analyzes the image of the clothing company Girls Without Clothes from two points of view. Primarily, it examines the communication of the brand on the social media platforms Facebook and Instagram. Subsequently, attention is drawn to opinions of those customers who follow the brand on these specific platforms. The theoretical part of the thesis focuses on explaining the necessary topics (visuality, community, advertising image, etc.) from the fields of visual rhetoric, image theory and media theory. In the practical part, the company Girls Without Clothes is first introduced and then placed in a competitive environment. The image of the company is explored using the analysis of visual images, focusing primarily on the method of communication. Specifically, the emphasis is placed on significant elements that may appear in communication, such as the use of humor, vulgarisms, being on first-name terms, etc. The various aspects shaping the way of communication are studied in detail and compared with competing local companies Life is porno and Surfr, which are, in some ways, similar to the brand Girls Without...
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Signs for the Prague metro stations: formal and semantic motivations
Němcová, Marie ; Prokšová, Hana (advisor) ; Vaňková, Irena (referee)
(in English): The bachelor thesis 'Signs for the metro stations: formal and sematic motivations' focuses on signs for the underground stations in the czech sign language especially from creating these signs point of view. The theoretical section is about explanation of needed terms for understanding the meaning (iconicity, composition, inicialization, loan translation etc.), the practical section finds out the form of signs of all metro stations with the help of the intended interviewing deaf community. Each sign is examined by motivational aspect and formal formation. If there is a presence of multiple names for one station, the names are compared. The objective of the thesis is making the partial analysis of the sign-forming system for this defined proprietary-names section. Aquired visual material is part of the thesis as well.
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Contemporary DIY Photography in a Historical Context
Němcová, Anna Marie ; Šisler, Vít (advisor) ; Slussareff, Michaela (referee)
The thesis primarily aims to analyze the situation of DIY culture on the specific case of contemporary DIY photography through a research focused on photography students and alumni at Czech photography programmes. The research consists of fifteen in-depth interviews conducted with the students or alumni providing qualitative data that is analyzed quantitatively using the interviewees' coded answers. The secondary aim is to provide a theoretical background to the topic of DIY photography, exploring the connection between photography and DIY (Do It Yourself) in its historical context, as well as its current standing, as well as to introduce the photography medium's evolution briefly, focusing on the methods that were discovered, or applied, with a certain level of amateurism or through contribution from another field. Later, it explores the concept of DIY in different forms, subcultures, and contexts to draw a conclusion of how photography and DIY relate. The thesis' findings are centred around the struggle photographers feel when it comes to DIY in digital technologies, mainly due to limits in their skills in hands-on processes compared to analogue photography and the overall level of satisfaction with the available technology.
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Signs for the Prague metro stations: formal and semantic motivations
Němcová, Marie ; Prokšová, Hana (advisor) ; Vaňková, Irena (referee)
(in English): The bachelor thesis 'Signs for the metro stations: formal and sematic motivations' focuses on signs for the underground stations in the czech sign language especially from creating these signs point of view. The theoretical section is about explanation of needed terms for understanding the meaning (iconicity, composition, inicialization, loan translation etc.), the practical section finds out the form of signs of all metro stations with the help of the intended interviewing deaf community. Each sign is examined by motivational aspect and formal formation. If there is a presence of multiple names for one station, the names are compared. The objective of the thesis is making the partial analysis of the sign-forming system for this defined proprietary-names section. Aquired visual material is part of the thesis as well.
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Evangelism as a mission of the Church in actual Czech society
NĚMCOVÁ, Marie
Diploma thesis deals with the theme of evangelization and selected evangelization concepts which are nowadays applied in the Czech Republic. Evangelization is presented as an essential task of the Church and Christians. This task is based on Jesus missionary command to preach the Gospel to all creation. Evangelization is analyzed from the point of theological foundation of missiology, trinitology, Christology, Mariology and ecclesiology. Thesis also outlines which qualities the missionary who follows example of Jesus Christ should have, what content and methods of preaching Gospel should be employed. This paper acquaints with following evangelization concepts: School of Christian Life and Evangelization of Mary of Nazareth, the Mother of the Church, Franciscan missionary work, Koinonia of Saint John the Baptist and the Parish evangelization cells. The thesis provides comparison in terms of objectives, methods and partial theoretical findings.
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Church guide services within the spiritual care of the tourists - the example of the church of the Virgin Mary in České Budějovice
NĚMCOVÁ, Marie
This thesis deals with the religious tourism and with the tourism of pilgrimage, especially with the church guide services and their concentration on spiritual care for tourists. It provides the information about the attitudes of church to the spiritual care of tourists who are the visitors of churches. The thesis is also based on personal experience of the author which she gained during the project Otevřené brány/Open gates. In this spirit, the thesis concentrates on the proposal of the realization of a particular way of the spiritual care of tourists in the church of the Virgin Mary in České Budějovice. In the plan there is also emphasized the importance of the appropriate preparation of guides.
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