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Marketing communication of the athletic club AŠK Slávia Trnava
Fančovičová, Kristína ; Med, Daniel (advisor) ; Opelík, Daniel (referee)
Title: Marketing communication of the athletic club AŠK Slávia Trnava Objectives: The main objective of this bachelor thesis is to evaluate the current state of marketing communication of the athletic club AŠK Slávia Trnava. The partial aim of the thesis is to define, based on interviews and collected information, strengths and weaknesses in the club's marketing communication. Methods: Methods of qualitative nature were used in this bachelor thesis. The methods include the analysis of relevant documents, social media, websites etc. Also observations and semi-structured interviews with the club chairman and athletic coaches. Results: The result of this bachelor thesis is an evaluation of the current marketing communication of the sports club AŠK Slávia Trnava and steps that could lead to its improvement in the near future. Keywords: marketing, athletics, communication mix, qualitative research
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Marketing communication of HC Slavoj Velké Popovice
Kukačka, Lukáš ; Ruda, Tomáš (advisor) ; Med, Daniel (referee)
Title: Marketing communication of the team HC Slavoj Velké Popovice Objectives: The aim of this study is on the basis of current marketing communication of the club HC Slavoj Velké Popovice and conducted quantitative research to present specific proposals that will lead to improvement and to reach out to wider number of parents of potential players. Methods: In this study quantitative research methods were used and results of research were closer described in analytical part of the study. Quantitative methods were carried out in the form of electronical personal survey. 75 parents of the children that fall into categories squirt team took part in the electronical survey. During personal questioning 100 respondents that represent current fan club of Slavoj Velké Popovice were inquired. Additional used methods were informal interviews with representatives of the club and consecutive analysis of internal documents. Results: On the basis of evaluation of the survey was discovered that marketing communication of the club HC Slavoj Velké Popovice uses individual communication instruments ineffectively. Following analysis discovered the main reason that is related to published information that is not up to date. That is why were proposed various measures that will help the club with development of...
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Development of media coverage of Floorball in the Czech television
Ponikelský, Jiří ; Čáslavová, Eva (advisor) ; Med, Daniel (referee)
Title: Development of media coverage of Floorball in the Czech television Objectives: The main objective of this bachelor thesis is to determine the evolution of floorball medialization in Czech television, primarily between the years 2012 and 2019. Another objective is to determine how the medialization is perceived by executive committee of Czech floorball and by the top floorball clubs in the top Czech male floorball competition - Superlize florbalu and through the interviews to find out what is worth the fluctuations in broadcasting. Methods: To determine the development of medialization of floorball in the Czech television was used a method of internal data analysis, the data will be provided by the Czech television itself. The other method is an electronic survey, which was used to evaluate the perception of floorball medialization by selected clubs and executive committee of Czech floorball. Results: The space devoted to floorball on the ČT sport program has slightly increased between 2012-2019, except for the year 2015 and 2019. The media coverage of floorball is influenced by a major event such as the World Championship or the Superfinal since 2012. Most space is given to the highest men's competition. The Executive Committee of Czech floorball and the individual clubs of the Superligy...
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Management of major orienteering events
Lavičková, Michaela ; Crossan, William Morea (advisor) ; Med, Daniel (referee)
Name: Management of major orienteering events Goal: The main goal of this thesis is to determine and summarize basic managerial methods important for successful organization of major sporting events, with focus on orienteering. These methods will be described more in detail to support potential organizers of main orienteering events and so to help to bring professionalism to delivery of the event. Methods: In this work a mixed method approach was used for the data collection as well as for analysis of collected data. Information about events were collected through questionnaires, analyzed with basic statistic methods such as mean, median or correlation and visualized in graph. Correlations were critically evaluated considering logical interrelation of two variables. Results: The results showed a crucial role in success of any orienteering event plays functionality of organizing committee - its satisfaction, commitment and coherence. Even though, organizing committees doesn't necessarily have any professional education in sport event management, years of organizing national and grass root events gave them enough experience to organize successfully major orienteering events, considering their own objectives. Keywords: world class events, organization, world cup, world championships, research,...
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Application of social media as a modern tool for marketing communication for adaptive surf contest
Holomková, Kristina ; Ruda, Tomáš (advisor) ; Med, Daniel (referee)
Title: Application of social media as a modern tool for marketing communication for adaptive surf contest Objectives: The main objective of this diploma thesis is to create a content plan to improve propagation of Bali Adaptive Pro surf contest. Content plan will be made for social media platform - Instagram. Methods: There are two quantitative methods in this thesis. The first method is monitoring the Bali Adaptive Pro instagram profile. Another method is an in-depth interview. Monitoring method was chosen to obtain data and information that could be improved. In-depth interviews were conducted to understand adaptive surfing and to find practical advice in digital marketing. The first respondent is Jan Považan. Jan is a co-founder of the non-profit organization Adaptated, which is trying to motivate handicapped people to start with adrenaline sports. In particular, Jan's own experience with adaptive surfing and as a participant in adaptive surfing races in California was beneficial for this research. The second respondent is Hynek Zbořil, who has great working experience in digital marketing. In this thesis, there are useful information about individual functions and possibilities in the online world and also about trends in social media described. Results: The result of this diploma thesis is the...
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Marketing Plan of Fitness and Wellness Center - Fit Effect
Rumlová, Kristýna ; Ruda, Tomáš (advisor) ; Med, Daniel (referee)
Title: Marketing plan of fitness and wellness center Fit Effect. Objectives: The aim of this bachelor thesis is to perform a situational analysis of the marketing plan of fitness and wellness center Fit Effect and to propose measures for improvement in the following years. Furthermore, use the analysis to identify weaknesses in the activities of fitness and wellness center and make suggestions for improvement in certain areas. Methods: Document analysis was used to obtain secondary data from internal and external sources. Porter's five forces model was used for micro-environment analysis. PEST analysis was used for macro-environment analysis. The competition analysis was performed by comparing fitness centers according to selected criteria around Fit Effect. Results: Porter's five forces model revealed the driving forces in the industry affecting club activity. As a result, the threats identified are substitutes, the bargaining power of customers and the competition from businesses in the industry. Opportunity is a challenging market for the entry of new competitors and the bargaining power of subordinate suppliers. PEST analysis revealed, what external factors affect the functioning of the club and were given a prognosis. A few important positive factors for Fit Effect is increasing population,...
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Customer Profile Characteristics For The Betting Industry in Czech Republic
Med, Daniel ; Šíma, Jan (advisor) ; Kunzmann, Lucia (referee)
Title: Customers typology of Czech betting companies. Objectives: The main objective of this research is to create a typology of curent customers typology of Czech betting companies. Methods: In order to obtain the results, marketing quantitative research was conducted in the form of both electronic and personal questioning. The basic set was all bettors in the Czech Republic and the sample was composed of 210 respondents. They were represented by customers who bet online through the computer and through the application, as well as those from physical bookmakers. The field ran for two weeks. Results: The results of the research are presented in the analytical part of this work. They are a source of hypothesis validation and, for the synthetic part, in which, by means of mathematical-descriptive methods, the bookmakers were divided into three types, briefly named as Computers, Applications and Offices. Keywords: Typology, customer, segmentace, betting companies, bets, lottery, marketing, marketing research
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Marketing mix of FitBenefit Company
Med, Daniel ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Name: Marketing mix of FitBenefit Company Aims: The main aim of this thesis is to create an appropriate marketing mix for the company FitBenefit based on the findings of demand for its products. FitBenefit offers compensatory and rehabilitative exercises for sedentary jobs. However, the company is not actively running at the moment and the aim is to help it achieve resurgence. The company offers services, hence marketing mix does not only include 4 but 7 P's in total; Product, Price, Place, Promotion, People, Physical Evidence and Process. Another aim is to compare two target groups of the service's consumers; employees for whom the service is intended and the boards of the companies which decide whether the service will be accepted or not. Methods: The first step to be used in this thesis was a market research, both quantitative research of employees and qualitative research of the companies' management. The quantitative method provided a sufficient number of responses, and thus enabled the right assessment of interest in the service. The qualitative method was used to examine the management of the companies to obtain detailed information; especially information regarding barriers of establishing the service in the workplace. Results: The results of the market research indicate an interest in the...
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