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Manifestations and rate of patriotism and fanfare in daily newspapers on the example of the czech and the slovak national hockey team
Moravec, Vít ; Macková, Veronika (advisor) ; Trunečka, Ondřej (referee)
The thesis examines whether Czech and Slovak printed national daily newspapers reveal expressions of patriotism and fanfare in ice-hockey news reports. Sports matches between two nations, which once formed one state, have all the requisites for being more special and prestigious than regular matchups. For this reason, these two events have been selected as suitable for analysis: the final match in the 2000 World Championship between the Czech Republic and Slovakia (5:3) and the 2012 semifinal between the same opponents (1:3). The theoretical part introduces concepts of nation, nationalism, national identity, national symbols, myths, stereotypisation and fanfare. In the empirical part, a discourse analysis is performed for their examination and application on a research sample, which consists of texts from the time of the given matches between the Czech and Slovak national teams. As an assistant method, a quantitative content analysis has been chosen to provide answers to questions concerning the number and location of articles in each country's newspapers. The results of the analysis proved that Czech and Slovak printed daily newspapers frequently reveal expressions of patriotism and fanfare in the period under review, distinctively using the first person of the plural "we" or a tendency...
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Development in media reflection of cycling race Tour de France in daily newspaper Mladá Fronta DNES and in Czech Television in 2010-2015
Tomíček, Matěj ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
The thesis "Development in media reflection of cycling race Tour de France in daily newspaper Mladá fronta DNES and in Czech Television in 2010-2015" deals with the world's most famous cycling race and the way it is presented in selected Czech media. It summarizes the basic information about the history of the race and outlines how Tour de France was referred to during given years. Based on a qualitative content analysis, the thesis also examines the news routines that appear in the output, focusing on how the production is affected by the so-called couch journalism and if the results are influenced by the journalists being fans themselves. These phenomena are examined considering six individual Tour de France races. The analyzed media include Mladá fronta DNES and Czech Television, two media flagships, as far as referring to Tour de France is concerned. One of the sources for the practical and theoretical part of this thesis are also interviews with Tomáš Jílek - reporter from Czech Television - and Tomáš Macek - reporter from Mladá fronta DNES.
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Sports Interview and Its Specifics - with Focus on Czech Audio-Visual Media Practice
Lichnovský, Tomáš ; Záruba, Robert (advisor) ; Macková, Veronika (referee)
The interview is one of the journalist's basic methods and that statement also applies to the field of sport journalism. Through talking with athletes, the journalist gets information he afterwards shares with readers, listeners or viewers. When author decides to publish acquired material in the original dialogical form, it becomes of the interview genre. How would an ideal sport interview look like in this respect? What skills should a good sports journalist have? And how to ask the athlete not to answer "obviously"? The explanation on this topic has not existed in the Czech aca- demic sphere yet. For the first time, the diploma thesis Sport interview and Its Spe- cifics has tried to find the supported answers to the previous questions. In four explanatory chapters, the reader is introduced to the issue of media dia- logues with persons from the sports environment. The emphasis is laid on Czech audiovisual media area where the sport interview takes many forms. Besides a lit- erature research and the author's sports journalist practice, the thesis is based on interviews with leading Czech sports journalists. Their comments and tips are an essential part of the written theory. And what do the respondents think about sports journalists and the communication with them? A few notes of four Czech fa-...
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Phenomenon eSports.cz in the Czech media market
Jakubec, Dominik ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
This diploma thesis is a case study focused on the Czech company eSports.cz and its production in the Czech media market. The company is not only responsible for the administration of many sports journalistic websites, its young employees also engage in a PR communication while writing for the official club websites of professional sports organization. This means that many of the beginner sports journalists, who start their careers in eSports.cz, already combine PR communication with journalism, which is considered one of the ethical problems of journalism. The diploma thesis is trying to map the operations of the company in the Czech media field while briefly introducing its history and describing its currently most important projects. The focus will mostly be on the employees of this company, who usually take their first steps in the world of sports journalism while working for eSports.cz. Many of these young journalists later become professional sports journalists or PR employees and often use the experience gained in the company. The case study is attempting to explain the pros and cons of the company's production of future professional journalists by surveying its employees, interviewing current and past employees of the company and representatives of the organizations who cooperate with the...
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Media coverage of men's and women's floorball Extraleague finals before and after the inroduction of the Superfinal
Voltr, Vít ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
The diploma thesis "Media coverage of men's and women's floorball Extraleague finals before and after the introduction of the Superfinal" focuses on the effect of introducing the Superfinal on the media imaging of the finals of the highest floorball competitions. In the introductory part, the thesis focuses on the relation between media and sport, a description of news values, types of news, and also on the description of the history of floorball both in the Czech Republic and in the world. There is also a part about the imaging of the small sports in the media in the thesis. The research itself is devoted to the manner and intensity of reporting on the final series of the highest floorball competitions of men and women. The quantitative part of the research focuses on the amount of media space that the investigated events receive, the typology of news that appear in investigated media, and the identification of other measurable features of the released media content. Qualitative research is focused on the changes in the media coverage of the finals of the highest floorball competitions brought about by the introduction of the Superfinal, especially in terms of the news vallues used by the invesigated media. The thesis evaluates the implementation of the Superfinal from the point of view of media...
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Meditační zahrada
Máčková, Veronika
The aim of this bachelor thesis is to clarify and define meditation garden by means of reference examples. In its first part, the thesis provides examples of religious-themed gardens, places of reverence, and even landscapes with contemplative potential which might serve as inspirational mediums. It further discusses manifestations of environmental art that by its own nature is capable of initiating thought processes in the viewer inclining him to contemplate. The theory is followed by a practical part which accounts for the means of achieving the meditation function. The intention is to mediate food for the soul through harmony and peaceful atmosphere that encourages self-development and finding and pursuing of one's life path. The goal is to enrich peoples' lives with spiritual dimension which in this case is facilitated through garden architectonic creation. The area surrounding the Holy Family Church in Trenčín was chosen to serve as a model in the design section. The design study itself is preceded by an analysis of the object. Ideological concept of the design is based on the philosophy of Christian meditation. However, the intellectual content is rather symbolic and the meditation garden thus remains open to everyone. Regardless of one's belief, it avoids any discouragement, displeasure or insult. The study is consecutively supported by situation, perspectives, axonometric projection, cuts and details on particular scale.
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Marketing strategy proposal for the design travel agency Dovýroby
Macková, Veronika ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The Master´s Thesis deals with marketing communication, brand building and marketing strategy planning process. The aim of the Master´s Thesis is to propose an appropriate marketing strategy for the design travel agency Dovýroby. The theoretical part of the thesis defines studied topic based on expert literature. The practical part includes the evaluation of a survey conducted to find out the current level of awareness of the Dovýroby brand, as well as situational analysis of the project, and proposal of marketing strategy. The analysis focuses especially on the products offered, current forms of communication and characteristics of the target group, as well as on market analysis, using Porter´s Five Forces Model and SWOT Analysis. Based on the findings, the author presents a marketing strategy proposal running until the end of 2017. This strategy includes a marketing plan, timing and also a budget split.
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The comparison of reflection of second highest czech football and hockey competitions in news service of Czech news agency in 2015/2016
Franěk, Tomáš ; Trunečková, Ludmila (advisor) ; Macková, Veronika (referee)
The diploma thesis "The comparison of reflection of second highest Czech football and hockey competitions in news service of Czech news agency in 2015/2016" deals with media coverage of second football league and first hockey league in order to find out how Czech news agency holds the news service for its clients, who rely on its service, in particular season. The thesis also includes the comparison of the way of informing about both competitions. On behalf of the second football league and the first hockey league the thesis maps the production of sport reporters in Czech news agency especially from quantitative perspective. The thesis focuses on analysis of agency service especially on particular periods: a week before the start of the season, the first and the tenth round, a week before the start of spring part of football league and a week before the start of play off's pre-round and also key moments in both competitions. In theoretical part the thesis briefly reminds the history of both competitions, the development of their game systems and also offers a summary of the most important events of 2015/2016. The thesis also puts forward a profile of Czech news agency as a unit and its sport service. The thesis analyzes the function of sport service and its sourcing and also quantifies formats of...
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The death of ice-hockey player Luděk Čajka as reported in chosen periodicals
Jurák, Vojtěch ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
This bachelor's thesis deals with the tragic death of ice-hockey player Luděk Čajka and especially with media coverage of this incident. Čajka was a talented defender playing for the Czechoslovak club TJ Gottwaldov (TJ Zlín since 1990). His up-and-coming career was interrupted in January 1990 during a league game in Košice when he was injured after slipping on the ice and crashing into the boards behind the goal. His fatal neck injury led to his death in hospital forty days later. This bachelor's thesis aims to find out how Czechoslovak printed media reported about the whole case. Three newspapers were chosen for the study - The Mladá fronta (nationwide general daily), The Československý sport (nationwide sports daily) and The Naše pravda (local general periodical). The contents of all of these newspapers were analysed and after that the ascertained results were compared among themselves. The thesis is made up of three main chapters. The first one focuses on Čajka's career, on the fateful game in Košice as well as later events and also mentions a similar, more than forty years older, accident of Czechoslovak ice-hockey player Vladislav Müller. The second chapter is theoretical and it prepares the background for the following study, discussing the chosen periodicals, research method and initial...
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