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Communication Mix of the Company
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Kaňovská, Lucie (advisor)
Diploma thesis deals with communication mix of company Zahradní centrum V Aleji. The theoretical part of the thesis defines the basic concepts from marketing, marketing mix and communication mix. The analytical part of the thesis describes the current situation of the company, analysis macro environment and micro environment, marketing research and SWOT analysis. At the end of the thesis are presented suggestions which should lead to improvement of the communication mix.
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Design of a Supply Strategy Using an ABC/XYZ Analysis
Mahdalová, Eva ; MBA, Petr Novotný, (referee) ; Bartošek, Vladimír (advisor)
The bachelor’s thesis deals with the issue of inventory management. Using ABC, XYZ and ABC / XYZ analysis material items will be divided into nine categories based on their characteristics such as the importance and volatility of consumption. For each category will be defined management strategies so as to obtain optimal inventory levels, while minimizing costs and ensuring trouble-free production.
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The Business Plan of Foundation a Web Solutions Agency
Holický, Filip ; MBA, Petr Kopecký, (referee) ; Heralecký, Tomáš (advisor)
This thesis contains a business plan for a new company that focuses in the field of web service. The paper has three main parts. The first part is a theoretical basics that are necessary for creating a business plan, the second is an analytical part which contains information about a market analysis and a new company. The last part is the most important as it contains a possible way of how this business plan could be executed.
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Development Strategy of Family Business
Bednář, Jan ; MBA, Petr Jarchovský, (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with the topic of strategic development of the family business. In the theoretical background chapter, it describes family business, strategic management and change management. In the practical background chapter, it builds and implements a new strategic business plan according to the theoretical background and the analysis of the external and the internal business environment.
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