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Exopolitics and Security in the 21. Century
Zelinka, Ladislav ; Prorok, Vladimír (advisor) ; Lisa, Aleš (referee)
The thesis introduces a new field of social sciences, the exopolitics, and poses a question, whether extra-terrestial intelligence constitutes a threat to security. The problem is discussed through analysis of primary data, which are in particular these: official documents, studies, letters, memoranda, witnesses' testimonies, official statements and other reliable evidence. Theoreticaly I refer to the existing exopolitical literature, mainly of M. Salla, and two selected papers. The aim is to show that the exopolitical study is actual, legitimate and well-founded and deserves more attention and credit. The thesis wishes to give an inspiring appeal to promote further study of the field through academia and other educational institutions.
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Analýza strategie Red Bullu a její asociace s extrémními sporty
Janek, Alicja ; Cook, Gina (advisor) ; Lisa, Aleš (referee)
Sports marketing is divided into three sectors: marketing of a sport, marketing products and services through sports and promotion of a sport to the public. This thesis is mostly referring to marketing through sport, and its analysis of a very unique and innovative organization. Red Bull GmbH is a leader within the dynamic area of energy drinks, a fast-growing area of the beverage sector. The objectives of this thesis are to show how Red Bull develops its marketing strategy and identify the principles and processes involved, to describe the tools and techniques used in their marketing and show how they have been applied. The main goal of this thesis is to explain how effective is the association with extreme sports for Red Bull.
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Codes of ethics in the sector of financial institutions
Rezková, Petra ; Vymětal, Petr (advisor) ; Lisa, Aleš (referee)
This thesis deals with the codes of ethics and their role in the financial organizations.The first part outlines the theoretical significance and function code of ethics, its characteristics, development, advantages and disadvantages. The second part continues with a more detailed examination of codes of ethics in the business and financial sectors, including the dismantling of the phenomenon of corporate social responsibility. The importance of the implementation of codes of ethics is illustrated on the example of the financial crisis in the U.S.. The aim is to assess the comprehension of current codes, and practical examples show the differences between ethical codes in specific organizations of the financial sector in the Czech Republic, and to draw conclusions for the creation of an "ideal" code of ethics, if one exists.
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Political correctness - prerequisits, forms, consequences
Rada, Tomáš ; Müller, Karel (advisor) ; Lisa, Aleš (referee)
The diploma thesis is focused on the phenomena of political correctness. The topic is studied at three levels which correspond to the three chapters. The first chapter analyses the development of the term political correctness and the discussion which took place in the USA. The second chapter presents the main philosophical and ethical basis of political correctness, the third chapter describes its particular diplays.
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Political visions of Václav Klaus
Láznička, Viktor ; Prorok, Vladimír (advisor) ; Lisa, Aleš (referee)
The basic task of this thesis is to analyse the political visions of Václav Klaus. The start point is Klaus's entry into high politics in 1989 and the final is the period of his presidency, i. e. the present time. The first part briefly discusses Klaus's professional career before 1989. The following chapter discusses the input Vaclav Klaus in politics, his role in the division of Czechoslovakia and subsequently his position after the establishment of the independent Czech Republic (the position of Prime Minister of the Czech government and since 1997 head of the main opposition party). Next part of the thesis is concerned to the position of the President in relation to the government, the legislature and the judiciary. The President's powers are defined in terms of both constitutional theory and in relation to how the powers developed in conjunction with the practice. There are such examples of presidential vetoes. The thesis also discusses Klaus' attitudes towards selected key issues such as internal politics and presidential powers under it, the relationship with the European Union, relations with Russia, relation to environmental issues, the views of the civil society and NGOism). The aim is to answer the question of how developed during the time of Klaus' political visions, and analyse their consistency. The thesis does not discuss the evaluating or analysing the Klaus's views as such, but only examines the sources of these ideas, their development and their integrity.
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Současná marketingová strategie společnosti Škoda ve vybraných zemích
Reva, Denys ; Cook, Gina (advisor) ; Lisa, Aleš (referee)
Abstract Contemporary organizations must often improve their business situations through drastic innovation; Skoda currently faces the question of how to improve its market position. A merger with Volkswagen during 1991 -- 2000 helped and has improved Skoda's situation significantly. However, this was just the first step towards further achievement. Volkswagen has not given approval for Skoda to create luxury, potentially faster, more innovative cars; furthermore, Skoda is forbidden from entering Northern American countries. Hence, Skoda has to create a new strategy regarding how to expand business through alternative ways. The intent of this thesis is to explore three already existing markets where Skoda does business as well as its business practices in each, including its methods of producing and distributing, and then to analyze a possible alternative solution for business expansion. Thus, this work investigates and analyzes Skoda's situation in: European Union, Russia and India. Thereafter it describes a new potential market of Burma. Several tools and frameworks are used to conduct this process, i.e. SWOT analysis and PEST analysis and 4PS analysis; the author also examines Skoda's modes of entry as well as their marketing practices. Using these same tools also helps to reflect the possibilities for Skoda in a new potential market. A description of these markets helps to draw a parallel for taking appropriate marketing decisions in a new market. The final part of the thesis provides conclusions and suggestions about possible market entry.
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Segmentace trhu pracích prostředků v České republice
Pejlová, Gabriela ; Cook, Gina (advisor) ; Lisa, Aleš (referee)
The master thesis is devoted to the explanation of the theory of market segmentation and then its application on the washing detergents market in the Czech Republic. The goal is to describe trends in segmentation of washing detergents and suggest possible reasons for them. Thus, the thesis is a combination of three parts -- the first depicts the theory in question, the second part captures empirical data of the washing detergents market describing the aggregate market and its individual segments in detail, and the third and final part is devoted to an attitude of customers to washing detergents in the Czech Republic.
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Optimalizace nákladů na ochranu životního prostředí: Náklady na ochranu životního prostředí. Pojetí, efektivnost a optimalizace
CENIA, česká informační agentura životního prostředí, Praha ; Vysoká škola ekonomická v Praze, Fakulta národohospodářská, Katedra životního prostředí, Praha ; Vojáček, Ondřej ; Urbanová, Tereza ; Prchal, Jaroslav ; Medková, Marcela ; Lisa, Aleš ; Kovář, Jaromír ; Klusák, Jaroslav ; Geuss, Erik ; Dvořák, Antonín ; Šauer, Petr
Publikace vydaná v rámci řešení projektu je rozdělena do dvou částí. Část I Optimalizace nákladů na ochranu životního prostředí tvoří kapitoly Pojetí životního prostředí, jeho ochrany a základních ekonomických souvislostí, Náklady a výdaje na ochranu životního prostředí na národohospodářské úrovni, Náklady na ochranu životního prostředí ve veřejné správě, Náklady na ochranu životního prostředí a jejich optimalizace na podnikové úrovni, Náklady na ochranu životního prostředí a spotřebitelé, domácnosti a nevládní neziskové organizace, Schéma řešení nových problémů ochrany životního prostředí. Část II Optimalizace nákladů na ochranu přírody - případové studie popisuje dvě případové studie: Třeboňsko - CHKO a Natura 2000 a Jizerské hory.
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The reasons and solutions to african poverty
Zelinka, Ladislav ; Prorok, Vladimír (advisor) ; Lisa, Aleš (referee)
Africa is a poor continent with many faults and problems, which we aren't able to solve sufficiently. There are many reasons for the prevailing poverty, including the influence of foreign companies and capital, foreign governments, enormous corruption and unfair international trade. Many countries don't grow although they are rich in resources. There have to be multiple and complex solutions, of which some are given in this thesis.
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The elections to the Council of Prague in 2010
Lišková, Markéta ; Vymětal, Petr (advisor) ; Lisa, Aleš (referee)
The bachelor thesis deals with elections and electoral systems in the Czech Republic with an emphasis on local elections to the Council of Prague. The aim is to analyze the elections to this local council and explain the problems with its occurring in connection with the last elections in 2010. If there was not deliberate manipulation division of dividing constituencies in favor of the ODS. The first chapter deals with elections and electoral systems. The second chapter analyzes the elections in the Czech Republic. The third chapter deals with elections to the Council of Prague in 2010. Elections to the Council of Prague are held under the Act on elections to municipal councils, although Prague is also the county and municipality. The Council of Prague can legitimately divide Prague to more constituencies. Intentional manipulation cannot be demonstrated on the basis of election results, as are known in advance. The fact whether a party will be represented, only the voters decide. However, we can speculate about it, depending on the allocation of Prague to the smallest permissible option and the lack of proportional division into electoral districts.
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