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Marketing with Youtubers
Kladivíková, Zuzana ; Vondra, Zdeněk (advisor) ; Krist, Antonín (referee)
This bachelor thesis aims at acquainting with one of the most significant marketing phenomena in recent: marketing campaings cooperating with youtubers. Also describes when and for what types of products it is appropriate to use this type of campaigns. First part of thesis points to the uniqueness of the video comparing to other formats and highlites its benefits over other media, using the human perception concept and marketign succes as a point of view. YouTube is examined as a most important current video platform and it´s reach in the czech audience is compared to the reach of czech TV stations. Second part of the thesis describes and analyzes the most popular youtubers and their video poduction, target groups and also the chracteristics of brands, who can succesfuly cooperate with yotubers to reach their marketing aims and interfere the right people. At the same time, it analyzes the already implemented collaboration and the campaigns that youtubers participated in and evaluates it´s results.
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Color grading and colors in film
Výbora, Jan ; Krist, Antonín (advisor) ; Adamec, Jiří (referee)
This thesis focuses on use of colors in film industry and the possibilities of color grading. It examines manipulation with colors in film history, and examines color theory, which in- cludes their use, meanings and ways of combining them. Next, it maps common visuals styles used in film industry and compares how frequently they are used. With the help of all gathered knowledge, it presents few ways how to color grade in DaVinci Resolve software to achieve desired look. The outcome of the color grading process shows the power of color grading software and its use in video-production.
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Analysis of preconditions for the creation of 360-degree video technology and its production
Látal, Filip ; Truhlář, Filip (advisor) ; Krist, Antonín (referee)
This bachelor´s thesis deals with a new type of media which represents the 360-degree video technology. The theoretic part of the thesis analyses the history and evolution of the audio-visual work and the preconditions leading to the creation of 360-degree video technology. This technology is defined in depth and the production cycle is chronologically described including the differences from the recording of the traditional audio-visual work. The practical part of the bachelor´s thesis introduces the details of the specific production process on which I participated in person.
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Kinetic typography: Technique development, trends and use in marketing communications
Kobzareva, Anastasia ; Krist, Antonín (advisor) ; Adamec, Jiří (referee)
This thesis is focused on kinetic typography, its development and the use in marketing communications. It also contains comparison of creating the text animation in Adobe After Effects, Apple Motion, Adobe Photoshop, Microsoft Power Point. The theoretical part provides the basics about kinetic typography technique, it history, trends and examples of use in the current marketing communication. In addition, it describes the structure and workflow in After Effects software, which is selected as an effective tool for creating kinetic typography. Practical part is centered on a comparison of Adobe After Effects, Apple Motion, Adobe Photoshop and Microsoft Power Point according to the criteria of efficiency making text animation in the selected software and also considering economic aspects. Based on the analysis, result presents which programs are the best suitable for work with kinetic typography. The thesis will provide an overview of current trends and types of kinetic typography and suggest the selection of program for its effective practical performance.
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Motion Design in the communication of TV stations
Menda, Jakub ; Krist, Antonín (advisor) ; Orlová, Lenka (referee)
The aim of the thesis is to analyse different ways of motion design utilization in communication of TV stations and to describe particularities of designing their corporate identities. The theoretical part outlines the topic of corporate identity and communication by means of mass media. The main focus is on the term of motion design mainly in connection with communication of TV stations. The practical part analyses attitudes and complete processes of TV station identity development at three particular cases: Prima Cool, ČT Art and O2 Sport. The central theme is the workflow of creative studios which is given in context of the TV station development, it's branding and communication. The practical part is based upon consultations with authors of the corporate identities. Subsequently, the findings are compared and evaluated in the conclusion.
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Using After Effects for company communication
Plajerová, Pavlína ; Krist, Antonín (advisor) ; Adamec, Jiří (referee)
Thesis is centered on the ways of using Adobe After Effects for the purposes of marketing communication. The aim of the thesis is the presentation of Adobe After Effects tools and animation techniques used for marketing communication. In theoretical part all elements of corporate identity are defined. Corporate identity is the basis for the company communication with costumers, consumers and other companies. New trends of marketing communication are mentioned too. In practical part the most useful tools of Adobe After Effects for making commercials are described. Using key frames and Puppet Pin Tool for animating objects are described at the end of the thesis via an animated commercial for Center of Physical Education and Sport.
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Creation of automated templates in marketing communications using After Effects
Szelesová, Anita ; Krist, Antonín (advisor) ; Orlová, Lenka (referee)
The thesis deals with the function of motion graphics in marketing communications of companies. It describes the principles of the After Effects software as a tool for creating motion graphics. The practical part deals with the analysis of the options of production automation in After Effects. It compares production procedures with various degrees of automation. It describes the creation of an automated template for a set of promotional videos. In the conclusion it presents the results of the comparison of various production procedures for a set of promotional videos according to the degree of automation.
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Visual styles of music videos and using Adobe After Effects for their postproduction
Línková, Johana ; Krist, Antonín (advisor) ; Bubeníček, Jan (referee)
This thesis is focused on visual styles of music videos and their postproduction in Adobe After Effects. The aim of this thesis is to identify how different styles of computer graphics can be used in music videos. This was obtained by analyzing variety of music videos which resulted in forming 6 categories. Most suitable tools of Adobe After Effects are suggested within each cathegory. Plan of comparative methodology for these categories is also a part of this thesis. Thanks to suggested tools, thesis can be used as an inspirational guide or catalogue for amateurs or students interested in computer graphics and music videos. Thesis will also provide an overview of current trends and possibilities of using computer graphics in music v ideos.
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Audiovisual post-production of internet show in After Effects
Miadoková, Miroslava ; Krist, Antonín (advisor) ; Adamec, Jiří (referee)
The thesis deals with the process of post-production of audiovisual work. It describes Adobe After Effects and Premiere Pro as tools for creating cycle videos. The practical part compares the possibilities of accessing post-production of work from the point of view of automation. The thesis also analyzes the various procedures and provides guidance for the development of optimized output. It describes an automated template through which were generated parts of internet show. The outcome of the work is analysis interpreted on the basis of time spent creating project.
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