Original title: Tvorba automatizovaných šablon v marketingové komunikaci s využitím After Effects
Translated title: Creation of automated templates in marketing communications using After Effects
Authors: Szelesová, Anita ; Krist, Antonín (advisor) ; Orlová, Lenka (referee)
Document type: Bachelor's theses
Year: 2014
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Bakalářská práce se zabývá funkcí motion graphics v marketingové komunikaci firem. Popisuje principy softwaru After Effects jako nástroje pro tvorbu motion graphics. Praktická část se věnuje analýze možností automatizace tvorby v programu After Effects. Porovnává postupy tvorby animací s různou mírou automatizace. Popisuje tvorbu automatizované šablony pro generování sady propagačních videí. V závěru prezentuje výsledky srovnání různých postupů tvorby sady propagačních videí podle míry automatizace. The thesis deals with the function of motion graphics in marketing communications of companies. It describes the principles of the After Effects software as a tool for creating motion graphics. The practical part deals with the analysis of the options of production automation in After Effects. It compares production procedures with various degrees of automation. It describes the creation of an automated template for a set of promotional videos. In the conclusion it presents the results of the comparison of various production procedures for a set of promotional videos according to the degree of automation.
Keywords: After Effects; automation; Expressions; marketing communications; motion graphics; promotional videos; template; After Effects; automatizace; Expressions; marketingová komunice; motion graphics; propagační videa; šablona

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/41856

Permalink: http://www.nusl.cz/ntk/nusl-198981


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses