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Organizational Culture in a chosen Organization
Volná, Kristýna ; Vinšová, Tereza (advisor) ; Kozlová, Taťána (referee)
The theoretical part introduces the topic of organizational culture. Provides information on the elements, structure, content, strength, resources, functions and importance of organizational culture. It informs about the relationship between the individual and organizational culture and the concept of subculture. Next, the organizational culture of distinction and exploring its possibilities. In the practical part is analyzed the organizational culture of a particular organization. The aim of classification is mainly given to the selected culture typology, finding subcultures in the organization and demonstrate the influence of the head of the organization's culture.
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Electronic Communication between Tax Administration and Tax Entity
Hůlková, Vendula ; Kozlová, Taťána (advisor) ; Růžička, Zdeněk (referee)
The topic chosen for my bachelor work will be "electronic communication between tax administration and tax entity". In theoretical part, I would like to outline the basic concepts related to this form of communication. I would like to introduce development and especially I would like to mention forms of this electronic communication. The work will be most focused on two forms of electronic communication, data boxes and electronic filing. In the practical part, I would like to introduce how these two services are used and I would tried to show in detail the whole process for filling tax returns. I would like to give a clear summary of the two named services with their advantages and disadvantages. Primarily, the work will based on own experiences, then I contact other users of electronic communications (mainly through questionnaires) and the next source of information will be for me the local tax office. The work should be written in simple and understandable manner, so that it could help those tax entities, who until now have no information for this issue.
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Ethics in Accounting
Ketnerová, Gabriela ; Kozlová, Taťána (advisor) ; Tomanová, Iva (referee)
The aim of the thesis will focus on ethics for professional accountants, who are not only accountants, but also tax consultants and auditors. Confidence in the profession greatly weakened by major accounting scandals in the U.S. and in Europe at the turn of the millennium. I will focus on ethics from the perspective of philosophy and from the perspective of management in the introduction of the theoretical part. The theory of sustainable development and corporate social responsibility relates also with business ethics. In response to accounting scandals in the U.S. the new law was agredd and this documnet established new requirements for companies trading on the American Stock Exchange and drew an attention to code of ethics for professional accountants. I will describe the different types of accounting fraud in the practical part, said publicated examples.
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Marketing Strategy in AUDIT MAX, s.r.o. Company
Pippalová, Veronika ; Kozlová, Taťána (advisor) ; Polanecká, Šárka (referee)
Bachelor thesis maps the current state of the marketing mix of the mentioned company, makes into the SWOT analysis on the topic and suggests the adaptation of the marketing mix for future goals and opportunities. The goal will be achieved by identifying current facts, implementation of simplified PESTLE analysis and SWOT matrix of precaution. The expected output of this thesis should have been the usable proposals and recommendations for the company with summarized information about the company's environment. Theoretical and methodical part is divided into two chapters "Present" and "Future". There are theories of the marketing mix, service quality management and competition in the part "Present". In the part "Future" there is the theory for analyses of company's background, customers and the public, promotion in conjunction with the Internet and questionnaires. The practical part is similar to theoretical and methodical part by its division. It includes description of current marketing mix of the company and realisation of PESTLE and SWOT analysis. At the end of this thesis there are recommendations for individual elements of marketing mix.
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Marketing services in company FERENČÍK Ltd.
Ferenčík, Michal ; Kozlová, Taťána (advisor) ; Šmerda, Štěpán (referee)
The thesis in the first part deals with marketing and marketing mix of services. Then briefly explains the procedures for creating a SWOT analysis. The first part of theoretical information ends with the marketing communication mix. In the second part there are theoretical information used for analysing the company Ferenčík Ltd. The thesis made a SWOT analysis focused on communication with customers. After the analysis there are made the proposals for improving communication with customers.
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Marketing Mix in a chosen Company
Holenda, Jan ; Kozlová, Taťána (advisor) ; Tecl, Josef (referee)
The goal of this thesis is to decribe brewery in Havlíčkův Brod, discover and clearly characterize instruments of the marketing mix. On the base of known information present situation in brewery will be set up. If it is need, helpful recommendation will be made.
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Wages Accounting
Hanusová, Jana ; Kozlová, Taťána (advisor) ; Vilím, Josef (referee)
This thesis deals with wages accounting. It presents overview of all legal norms, which are used in the wage area. The output of this work is making a survey of calculating various types of wages, wage allowances, deductions, etc. In a separate chapter describes how to calculate wages in a particular company.
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