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Documentary piece 2.0 and its dominant features regarding the viewer
Tichá, Zuzana ; KOPECKÝ, Lubor (advisor) ; VLACH, Jiří (referee)
This thesis deals with documentary pieces 2.0
Its first and second part specifies the role of this term in the context of modern documentary formats, which are gaining in popularity lately but less so for theorization. The subject of the first part of this paper is to explain what the term documentary piece 2.0 actually means, to describe the principles upon which it works and in what ways it is possible to divide it.
The third part analyzes the dominant features of documentary pieces 2.0 and demonstrates them with specific examples of projects. Features which this thesis describes are: mosaic arrangement, collage concept, the possibility of exploration, investigative approach, subjective view and viewer usage data.
The aim is therefore to specify dominant features, which documentary pieces 2.0 carry within themselves, and to describe through them how does this whole modern production works with the audience.
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Evaluating the quality of implementation of the hand shotcrete
Kopecký, Lukáš ; Schmid, Pavel (referee) ; Svoboda,, Pavel (referee) ; Dočkal, Karel (advisor)
Currently, the high speed and low price are required for construction works in the modern architecture. Therefore, it is necessary to deal with verifying the quality of the constructions. Dissertation thesis is focused on evaluating the quality of the execution of sprayed concrete without accelerating additives applied by spraying by a dry way manually-sprayed. The quality of shotcrete was judged on the basis of standardized both non-destructive and destructive methods using sprayed samples. The quality of shotcrete was assessed in terms of strength of sprayed concrete in pressure, density and homogeneity judged on the basis of the velocity of sound samples. The destructive method was carried out on the core samples which were pressured on the hydraulic press, as the non-destructive method was used ultrasonic passageway method based on the propagation velocity of the ultrasonic pulse. On the basis of our results and their mutual correlations, it has been proposed the modifications of the general equal used for predicting the strength of the sprayed concrete tested by our strength class, which leads to a potential reduction in the number of cores on the real structure, and therefore reduce the price of implementation of qualitative tests and increase effectiveness of carrying out tests on the construction place.
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Realization of coarse superstructure of extension of clinic St. Clement in Prague
Valchař, Jan ; Kopecký, Lukáš (referee) ; Novotný, Michal (advisor)
This bachelor's thesis deals with a construction-technological solution for the execution of the rough superstructure of the extension of the clinic of St. Clement in Prague. The work includes the technical report, the technological regulation for the monolithic reinforced concrete structure, the site equipment, the design of the machine assembly, the transport relations, the safety and health plan, the control and test plan, the timetable and the item budget.
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Realization of coarse superstructure of villahouse Slivenecká in Prague
Petřík, Michael ; Kopecký, Lukáš (referee) ; Novotný, Michal (advisor)
This thesisseals with realization of coarse superstructure of villahouse Slivenecká in Prague. technological phase solving realization walling and monolitic phase vertical and horizontal construction.Work includes technical report, site equipment,statement of estimate, technological regulation, site facilities, scheduling, machinery proposal, controlling and testing plan, safety, blueprint floors.
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Jawa - history of the brand
Minařík, Miloš ; Kopecký, Ladislav (advisor) ; Halada, Jan (referee)
The Bachelor's thesis monitors the conception, history and operation of the most successful domestic motorcycle manufacturer - trademark Jawa. The thesis generally deals with the functioning of the company in different political-economical systems that has gone through during 83 years of operation and describes the changes of position and perception of brand value in time. The thesis is focusing on the extraordinary personal and professional career of founder of Jawa Company Ing. Dr. h.c. František Janeček. As well as on the enterpreneurial philosophy of his company and style the company worked the way up to become a leader of the domestic motorcycle market, which enabled the company to gain good position in the most successful era of postwar epoch. The great amount of attention is focused on the years of 30th, when Jawa starts its work and the process of brand building. This process is presented in the complex framework that explains and comments, but also monitors the entire system of branding methods, which supported the production strategies of Jawa and led to the successful building of a brand value. In this sense, the thesis takes particular notice of organizational processes in the company, changes in its portfolio and promotion of company products. The communication and activities of the...
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"My Ryor" campaign in 2010
Bendlová, Eva ; Kopecký, Ladislav (advisor) ; Halada, Jan (referee)
This bachelor thesis deals with interactive communication from the sight of marketing communication. As a result it applies the findings on the Czech cosmetics brand Ryor. The thesis consider a deeper consequences of interactive communication with culture as well as social interaction. One part of this work is theoretical communication model of interactivity and study of basic elements of relations between members of a communication act. All these conclusions are at the end applied on the real activities of Ryor brand.
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Analysis of the Communication Activities of Lecebne lazne Jachymov
Hessová, Markéta ; Dolanská, Nora (advisor) ; Kopecký, Ladislav (referee)
Analysis of the Communication Activities of the Spa Jáchymov Markéta Hessová Abstract The theme of this thesis is the Analysis of the communication activities of the Spa Jáchymov. The author of the work chose to evaluate the communication activities of the company within the time range between 2008 and 2010, which saw some fundamental changes in the company's communication strategy. These are described in detail later in the paper. The aim of the work is to assess how marketing communication has developed with respect to building company's image and if the selected communication tactics are effective. In order to assess the current situation of the Spa Jáchymov, author chose SWOT analysis that takes into account both internal and external business environment, i.e. the city Jáchymov, Karlovy Vary region and current trends in the spa tourism industry. There were also two questionnaire surveys carried out to provide arguments for the assessment conclusions and to support the hypothesis, which assumes that the Spa Jáchymov does not use their potential sufficiently, since it is a unique radon spa in the Czech Republic and the first radon spa in the world. The main finding of this work is the fact that the company lacks comprehensive communication campaigns that would help to effectively shape the image of the...
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Aid to Domestic Tourism in 2009-2010 Focusing on the "Kudy z nudy" Projekt
Panýrková, Lucie ; Dolanská, Nora (advisor) ; Kopecký, Ladislav (referee)
The subject of this bachelor thesis is from the field of tourism, concretely the support of domestic tourism in the Czech Republic. The first part is a theoretic introduction into the topic of services marketing, which differs a lot from the classic goods marketing. The next part contains a summary of the current state of domestic tourism in the Czech Republic. The main part of the thesis, however, focuses on activities, which were performed in year 2009 and 2010 to support domestic tourism, from creating of a logo and an advertising slogan for the Czech domestic tourism, to a contest for the best tourist activity. Most of the attention was given to the Tips for Trips project. The thesis compares the current and the previous versions of the web portal www.kudyznudy.cz, assesses the project's activities on the Facebook social network and it also describes the Tips for Trips publishing activities and annual Tips for Trips contest. In 2010 the project was supported by a large advertising campaign, which is also mentioned in the thesis. There is a detailed analysis of television sport and printed advertising, along with evaluation of the campaign's effectiveness. The last chapter is dedicated to an online survey, which I carried out with the aim to map the public's opinion about the domestic tourism in...
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