Original title: Zavádění nových produktů značky Korunní v letech 2009 a 2010
Translated title: The introduction of new products of Korunní brand in 2009 a 2010
Authors: Nerudová, Dana ; Kopecký, Ladislav (advisor) ; Köppl, Daniel (referee)
Document type: Bachelor's theses
Year: 2011
Language: cze
Keywords: event; Karlovarská Korunní; launching; marketing mix; POS; event; Karlovarská Korunní; marketingový mix; POS; zavádění produktu

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/38389

Permalink: http://www.nusl.cz/ntk/nusl-302644


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses