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Analysis of Czech television news before the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021
Slancová, Markéta ; Nečas, Vlastimil (advisor) ; Karel, Kryštof (referee)
This thesis examines compliance with the normative requirements imposed on Czech television broadcasters by Act No. 231/2001 Coll. on the Operation of Radio and Television Broadcasting and on Amendments to Other Acts. It focuses on the requirement of objectivity and its compliance in the period before the parliamentary elections. In particular, it focuses on the postulate of impartiality as part of the scheme of objectivity as defined by Jörgen Westerstahl in 1983. The sub-objectives of the thesis were to find out how much attention was given to individual candidates by the TV stations examined in this study, whether the journalists' speeches separated facts (news information) from opinions (commentaries) and, finally, whether the journalists' speeches did not contain explicit evaluations. For this purpose, a quantitative content analysis of six episodes of the main news broadcasts broadcasted during the three-week period before the elections to the Chamber of Deputies of the Parliament of the Czech Republic held in the autumn of 2021 was used. Specifically, I selected three episodes of Události broadcast by Czech Television and three episodes of Hlavní zprávy CNN Prima NEWS. It was found that Czech Television did not give any space in the examined pre-election coverage to the candidates standing...
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Comparative analysis of the social media communication of Czech political leaders (chairpersons) of selected political parties during campaign before the parliamentary elections in 2021
Kopřiva, Jan ; Rosenfeldová, Jana (advisor) ; Karel, Kryštof (referee)
This thesis analyses the communication of leaders of political parties in the Czech Republic on social media in relation to the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021. The aim of the thesis was to find out how political leaders communicate on selected social media in the pre-election, election and post-election period. The chosen research method is quantitative content analysis. Three time periods were selected for the purpose of the analysis - the week before the election, the week of the election and the week after the election. The research included leaders whose electoral potential according to the Kantar model was above the threshold for winning a mandate according to the Act on Elections to the Parliament of the Czech Republic. Seven candidates met this criterion. The analysis studies posts on Facebook, Twitter and Instagram in terms of, for example, frequency, communicated topics or interactions. The analysis of individual profiles and the subsequent comparison of the results showed significant differences in the frequency, length and focus of the posts of each leader. For six of the seven leaders analysed, positive presentation of the programme and political views prevailed over criticism of other politicians or political entities. Only a small...
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Analysis of the coronavirus crisis discourse in the opinion sections of Czech online media
Karel, Kryštof ; Schneiderová, Soňa (advisor) ; Křeček, Jan (referee)
This diploma thesis examines how the first, spring wave of the coronavirus pandemic and its associated aspects were presented by Czech media, specifically by the opinion sections of reputable mainstream online media in three three-days intervals in different phases of this period. Its main premise is that the way media refer to a social reality can significantly influence this reality, its theoretical part is therefore focused on the reciprocal relationship between media and society, mainly the social construction of reality and discourse, besides also describing the pandemic itself and the trends in the usage of media during the analysed period. The research itself was made using the discourse analysis method. The central chapter of the thesis presents key findings in ten subchapters focused on the main discursive tendencies, common language elements and social phenomena being referred to. The interference of the COVID-19 discourse with the ones about the government restrictions, economic development and the assumed Chinese origin of the virus was salient, the parallels with other diseases or historic events or eras were also common. Metaphors, neologisms, fallacies or metadiscourse reflections appeared in the analysed texts as well. The dynamics of the discourse that was varying depending on the...
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