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Proposal of Company Communication Mix
Procházková, Nikola ; Štefulík, Bohuslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor’s thesis is focused on the proposal of new communication mix in the company Annapurna s.r.o. based on the analytical part. This company is specialized on distribution of advertising printed materials and other advertising tools. The work includes the theoretical, analytical and proposal part. The theoretical part is concentrated on the general knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research. The proposal part introduces some suggestions for solutions.
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Proposal to improve the marketing mix of the company
Foltýn, Filip ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis deals with a proposal to improve the marketing mix of the company Decathlon, in the Czech Republic registered in the business register as DECASPORT s.r.o. The thesis is divided into three main parts. The first, theoretical part, explains the concepts of marketing and the marketing environment. The analytical part is focused on the analysis of the company's marketing mix and then individual analyzes are performed. The last part deals with individual proposals to improve the marketing mix.
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Company Marketing Mix
Dadák, Jan ; Dědoch, Lukáš (referee) ; Kaňovská, Lucie (advisor)
The bachelor´s thesis focuses on problems of optimalization of marketing mix in company Karel Nikl, ltd. In the first part, the author deals with the theoretical knowledge of marketing. The second part is devoted to the analysis of the current state of company. In the final third part, the author tries to suggest changes that will lead to the optimization of marketing mix.
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Company Marketing Strategy
Cabejšek, Tomáš ; Dobešová, Michaela (referee) ; Kaňovská, Lucie (advisor)
Bachelor’s thesis is focused on proposal for changes in marketing strategy in shop with electrical appliances and electronics especially from the perspective of the marketing mix and situational analysis. The theoretical part defines the basic concepts of marketing and marketing strategies. The second part of the analysis is focused on the findings of the current situation in the company. In the third section describes the proposed measures whose mission is to improve the current marketing strategy.
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Marketing Communication Mix of the Company
Petruchová, Denisa ; Stávková, Blažena (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with communication mix of company Sonnentor s.r.o. The main aim of the thesis is to extend current communication mix which should mainly attract new potential customers and improve current propagation. Theoretical solutions defined in the first part of thesis are followed by analytic part where current status of the company is described. The last part suggests changes and recommendations which should be oriented to improvement of customers satisfaction and future revenues.
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Marketing Communication
Váhovská, Viktória ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This Diploma thesis focuses on the marketing communication of the company named Záhradní vinařství. The issue of interest will be explained in the theoretical part, which will serve as the foundation for the outputs of the analytical part of the thesis. Based on the conducted analyses, an appropriate marketing communication strategy will be suggested in the practical part of thesis.
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Proposal for Improving the Communication Mix in a Selected Company
Gatialová, Martina ; Novak,, Roman (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with the proposal for the improvement of the communication mix in a selected company. The thesis is divided into three parts. The first part focuses on theoretical knowledge about marketing and definitions of selected analyzes. The second part consists of analysis of environment of the selected company and marketing research concerning the satisfaction of the company's existing foreign customers. The final part contains the proposals for improving the communication mix, which were created based on the analysis.
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Company Communication Mix
Švecová, Michaela ; Novotná, Marie (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis is focused on the analysis of communication mix in the company DS. Hrabal, s.r.o. which is engaged in the production and the sale of confectionery. The work includes the theoretical part where there are several terms concerning marketing analysed, the sekond part deals with the introduction of company and the execution of the analyses and the third part introduces some further suggestions for solutions which will lead to the improvement of the marketing communication of the company.
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Communication Mix of the Company
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Kaňovská, Lucie (advisor)
Diploma thesis deals with communication mix of company Zahradní centrum V Aleji. The theoretical part of the thesis defines the basic concepts from marketing, marketing mix and communication mix. The analytical part of the thesis describes the current situation of the company, analysis macro environment and micro environment, marketing research and SWOT analysis. At the end of the thesis are presented suggestions which should lead to improvement of the communication mix.
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The Proposal of Product Communication Mix
Slavík, Roman ; Tomášková,, Eva (referee) ; Kaňovská, Lucie (advisor)
The goal of the bachelor thesis „The Proposal of Product Communication Mix“ is the proposal for improvement of communication mix based on the analysis of the selected protuct‘s present communication mix in selected company. The bachelor thesis is divided into two parts, theoretical and practical. Theoretical part describes particular tools of marketing communication, it’s principles in the theoretical level and methods of analysis of a company internal and external environment. Introduction of practical part describes selected the company and the selected product. Further takes place analysis of current state of the selected product, analysis of particular tools of promotion and analysis to evaluate the strengths, weaknesses, opportunities and threats involved in the product. Last part contains proposals to improve the current communication mix.
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