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The issues of arms trade (Mexico-USA)
Kučerová, Jana ; Jiránková, Martina (advisor) ; Vošta, Milan (referee)
The Master's thesis deals with the issues of the arms trade between Mexico and USA, focusing on the arms trafficking. The first chapter introduces the topic in general and analyzes the current situation of the world market in small arms and light weapons. The second and third chapter describe the characteristics of arms trade and its legislative framework in both countries - USA, Mexico - define local specifics and identify main trading partners. Bilateral trade in SALW between USA and Mexico, its process and practice how the trading takes place, is described in fourth chapter. The impact of arms trade on both countries is defined in the fifth chapter together with designed proposals to help to restrict illegal arms trafficking between partners and to reduce its negative impacts.
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The evaluation of the financial health of the firm in relation to financial statements compiled according to the Czech accounting standards
KUČEROVÁ, Jana
This thesis is focused on the evaluation of the financial health of the firm in relation to financial statements compiled according to the Czech accounting standards. The aim of the thesis is to analyze the information ability of financial statements, because these statements are the basic source for financial analysis. Its results are dependent on the quality of information, which are contained in the financial statements. The problem of the financial statements is the possibility to influence them to desirable direction.In the theoretical part is described the final accounts and there are characterized individual statements and the weaknesses of the financial statements. The last chapter of the theoretical part includes the description of the financial analysis. The practical part evaluates the financial health of the definite company. There are identified the factors, which have the influence on the financial health. The impact of these factors are demonstrated on the changes of the value of the financial health´s models.
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Analysis of employee satisfaction in the administrative headquarters o the company XY in Pague
Kučerová, Jana ; Pauknerová, Daniela (advisor) ; Erbenová, Monika (referee)
The thesis is focused on the analysis of job satisfaction of the employees at the administrative headquarters of the company XY in Prague. The analysis was carried out by using a questionnaire survey which covered many aspects of job satisfaction, such as employee satisfaction with their work content, the system of remuneration and the possibility of career advancement or personal development, labor relations and workplace conditions, and the satisfaction in the employee care provided by the HR department. The obtained results were analyzed and their interpretation led to suggesting possible remedial measures to increase the level of job satisfaction in the company. With an annual interval there was made a re-analysis in form of interviews with the managers of various departments and the representatives of the HR department in order to determine the effect of the implementation of the proposed measures.
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Tangible and intangible assets in the accounts, focusing on the depreciation policy of the selected entity
KUČEROVÁ, Jana
This bachelor thesis is focused on a depreciation policy and an influence of tax depreciation on the income tax base. The aim of the bachelor thesis is to analyse the tax depreciation and the book depreciation, the influence of the tax reform on depreciation of long- term assets and the analysis of the influence of the tax depreciation on the income tax base.In the theoretical part are described the long- term assets, the technical evaluation, the book depreciation and the tax depreciation.In the practical part, I aimed at the analysis of the tax depreciation of selected kind of long- term assets at the company Pekárny a cukrárny Klatovy, a. s. This society uses the linear tax depreciation and the linear book depreciation. I found out the possibilities of the tax savings.
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Company Silektro s.r.o. business assessment
Bezděková, Lucie ; Boukal, Petr (advisor) ; Kučerová, Jana (referee)
This Master's Thesis aims to assess overall financial health of the company Silektro s.r.o. and makro and micro surroundings components influence to its business. Firstly, theoretical basis and selected procedures are described. In practical part, individual methods combining internal and external analyses are applied. The key methods of this thesis are financial analysis, PEST analysis and Porter's Competitive Forces Model. The last used method is synthesis by SWOT. The required outcome is to evaluate analyses used and assessment of the overall business situation in reference period.
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Marketing strategy of brand Zlaté
Kučerová, Jana ; Postler, Milan (advisor) ; Titlbachová, Klára (referee)
Goal of the thesis Marketing strategy of brand Zlate is to evaluate newly formulated marketing strategy of the brand and after that on the basis of own questionaire to suggest future brand activities that will strenghten Zlaté brand on the Czech and Slovak markets. Theoretical part deals with marketing in general, strategies and planning and applicatin of marketing plan to individual parts of marketing mix. Practical part describes brand Zlate as such, its position in Kraft Foods, evaluation of past marketing strategy of the brand, way of creation of the new one and its implimentation to product and product portfolio, price and distribution strategy and communication as advertising, sales promotion and PR. Own questionaire looks into perception of the brand, its consumption and a short exploration into preferences of consumers as for suggestions of new products.
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Argentina's position in international trade
Kučerová, Jana ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
The aim of this thesis is to analyze the situation of Argentina in international trade concerning the current economic situation and its possible future development. The thesis gives the general characteristics of the country which are based on evaluation of reported values of macroeconomic indicators. The main part deals with mutual business cooperation between Argentina and its major partners - MERCOSUR, the European Union, the United States, China and India. An important part is devoted to bilateral relations between the Czech Republic and Argentina with an emphasis on contemporary practice and commercial cooperation.
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Education for employees in an organization
Kučerová, Jana ; Stříteský, Marek (advisor) ; Šikýř, Martin (referee)
The Bachelor thesis deals with the topic of education for employees in an organization. It is divided into two parts -- theoretical and analytical. The theoretical part is focused on the characteristics of training and development in the organization and the education system. The four phases of the basic cycle of systematic training in an organization are also characterised in this part. They are identifying needs of education, planning education, implementation of the training and it's evaluation, including measurements of it's efficiency. The analytical part of the thesis contains an analysis of the current education system in the company XY and is divided into two levels. First is the strategic level containing the chapter "Characteristics of the company XY and it's employment structure" and the chapter "Status of education in the company XY, which deals with the anchoring of the concept of education in the company XY and it's consistency with other HR activities. The second, system level focuses on the analysis of the four phases of education in the company XY, with all their attributes. In conclusion, I present a brief summary of the findings of the analysis and propose recommendations for improvement.
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Regionální integrace na americkém kontinentě (NAFTA, FTAA)
Kučerová, Jana ; Neumann, Pavel (advisor) ; Vondrušková, Barbora (referee)
Práce se zabývá regionální integrací NAFTA (Severoamerická zóna volného obchodu) a pokusem o vytvoření FTAA (Celoamerická zóna volného obchodu). V rámci NAFTA jsou rozpracovávána východiska k integraci, samotné ujednání a následně vztahy mezi členy v oblasti obchodu zbožím a službami, dále v oblasti investic, volného pohybu osob a ekologie. V rámci FTAA je rozebrána situace jednotlivých regionálních integrací v Latinské Americe a následně jednání v rámci FTAA a příčiny prozatimního neúspěchu integrace. Krátce je zde popsána i alternativa FTAA, ALBA (Bolivariánská Alternativa).
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