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The publishing house Axel Springer and its transformation into a digital house
Báčová, Tereza ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
The diploma thesis The publishing house Axel Springer and its transformation into a digital house focuses on the gradual transformation of a the German publishing house Axel Springer from a traditional publisher of printed media into the digital house it is today. The thesis analyzes its business activities and offers a periodized overview of the house's dominant business strategies from the moment it was established in 1946 to 2014. Simultaneously, the thesis presents the chronological development of the house's product portfolio. It is this record of the house's historical and current portfolio which discovers not only the changes in the structure of revenues, but also the house's shift from its original object of enterprise. In the case of Axel Springer, the transformation is characterized with a transfer of the principles of media enterprise into the digital environment - within which the focus was broadened from media projects to non-media projects as well. Economically speaking, this strategy has been successful, as in 2014 the house generated more than 70% of its overall profit (EBITDA) from its digital activities. At the same time the thesis proves in a critical manner that the digital transformation of Axel Springer is not a result of successful digital transformation of the way the...
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Periodical Press in České Budějovice 1945-1948
Pavličíková, Helena ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
The diploma thesis Periodical Press in České Budějovice 1945 - 1948 focuses on the specifics of the development of periodicals published in České Budějovice in the post-war era from 1945 to 1948. The first part of the thesis deals with the changes in political, economic and cultural spheres in České Budějovice after World War II because it is significant context that influenced the organization and the structure of the national and regional press. For a systematic interpretation of the media situation the thesis captures the characteristics of the periodical press in České Budějovice published in the period between 1938 and 1945. The broadcasting of the radio station was very important during the last days of World War II, because it formed the basis of the regional editorial office of the Czechoslovak Radio. Therefore it was not possible to omit this topic. Specific changes in the organization and structure of the periodicals in České Budějovice in the post-war period are elaborated in the fourth and fifth part of the thesis. The general characteristics of the particular measures in the management of the Czech print media between 1945 and 1948 is followed by an analysis of the particular periodicals in České Budějovice. These periodicals are divided into three groups: periodicals of the National...
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Pictureof world cup in white water slalomkayaking organized from june 2010in chosen Czech newspapers
Stach, Daniel ; Köpplová, Barbara (advisor) ; Zamazal, Ondřej (referee)
This thesis focuses on analysis of media image of World Cup races in whitewater slalom kayaking that were organised in Prague-Troja in 2010, 2011 and 2012. Chosen media are MF DNES, Pravo and Sport. The aim of the thesis is to describe media image of the aforementioned events in the chosen media by using quantitative analysis and to define changes among the years. Analysis is concentrated on number of articles and amount of space that was given by the media as well as on forms and topics that appeared repetitively. Also published photos are part of the research. Photos are described according to quantity their published number, given amount of space and personality that has been chosen as an object for the photo. Particular personalities are identified in published articles and interviews too. In the first part of the thesis there are defined theoretical concepts such as media image creation, agenda setting and news values. In the second part there are described chosen media from the perspective of their ownership, characteristics of readers and its supplements. In addition the method of research is described in the second part too.
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Puppeteer 1912-2012: 100 years of world's oldest periodical focused on puppetry
Bláhová, Eva ; Köpplová, Barbara (advisor) ; Sekera, Martin (referee)
Puppeteer 1912-2012: 100 Years of World's Oldest Periodical Focused on Puppetry Rigorous Thesis Eva Bláhová Abstract The thesis focuses on the history of Czech Puppeteer (Český loutkář), the world's oldest continuously published periodical about puppetry. The first three chapters deal with its transformations between 1912 and 1950, the two following chapters describe in detail its existence from 1951 until 2012. The resource material consisting primarily of all volumes of the magazine served as the basis for historical analysis. The text also puts the history of the magazine into context with the development of Czech puppetry and it includes references to relevant literature. The magazine was founded by Jindřich Veselý in 1912 in Prague. After a short break between 1914 and 1916, it continued as Puppeteer (Loutkář), publishing articles about all aspects of puppetry. In 1940, it was replaced by Puppet Theatre (Loutková scéna). But Puppet Theatre was soon cancelled as well. After the war, the renewed Puppet Theatre (1945-1950) had to adapt to the new ideological demands and so it emphasized the role of puppets in education. From 1951 on, Czechoslovak Puppeteer (Československý loutkář, 1951-1992) focused fully on ideological issues, but it managed to maintain its professional qualities. Since 1993, the...
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Image of the Czech-Australian settlement in 1871 on the site of the Viennese press
Skálová, Monika ; Sekera, Martin (advisor) ; Köpplová, Barbara (referee)
The thesis "The image of Czech-Austrian settlement in 1871 in media coverage by Viennese press" is focused on the view of German Austrians on the constitutional negotiations between the government in Vienna and the Czech political representation. The settlement consisted of a several media events reflected by major European dailies. The work examines the sight of two important Viennese newspaper - Die Neue Freie Presse and Die Presse, which were located in the center of the political focus. The research depicts period when constitutional negotiations culminated - from August to September 1871. Prior the analysis of dailies is the theoretical part describing the development of Czech-German relations, with emphasis on German nationality within the Habsburg monarchy, the development of censorship in the monarchy in the second half of the nineteenth century and the history of the examined periodicals.
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Regulation of media during the election campaign in Czechoslovakia in 1946 and 1990
Pařízková, Nikola ; Bednařík, Petr (advisor) ; Köpplová, Barbara (referee)
The thesis deals with election campaigns in media during founding elections in Czechoslovakia in 1946 and 1990. The importance of those elections derives from their character of being the first elections after a regime change. Based on a comprehension of historical context, characterisation of the media system related to regime change and particularly an analysis of specific expressions in election campaigns, the thesis aims to understand the functioning of media in given periods. The qualitative content analysis examines party newspapers of two relevant party bodies in given years - Rudé právo of Komunistická strana Československa and Svobodné slovo of Československá strana (národně) socialistická. The electoral campaigns in question largely reflect the dynamical processes associated with the period of transition. The concept of campaigns in 1946 is determined by the already established position of Komunistická strana Československa whose influence was wide. This party was controlling the functioning of media during elections even though the media system had already been emancipated after the Protectorate of Bohemia and Moravia. In 1990 we can conversely observe peremptory campaigns calling for democracy. Campaigns reflect the controversial position of KSČ in this year - Svobodné slovo appeals to...
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The biographical study of Jiří Mucha and his journlistic work in pre-war, war and post-war years
Bílá, Kristina ; Köpplová, Barbara (advisor) ; Osvaldová, Barbora (referee)
This bachelor thesis is devoted to the life and work of writer and journalist Jiří Mucha in selected years from 1937 to 1948 . This period is further divided into three phases, the pre- war (1937-1939), war (1939-1945) and postwar (1947-1948) period. For each era are allocated three most important periodicals which formed the strongest pillar of Mucha's work. These are the Lidové noviny, magazine The Czechoslovak and Svobodné noviny. The thesis is also focused on Mucha's other publications from 1929 to his death in 1991. Each chapter contains information on the socio-historical situation, the status of the media at the time and also discusses specifics of Mucha's contributions to the above mentioned publications. The aim of this thesis is to map Mucha's benefit especially in the field of journalism and also to bring his personality closer. What is more, another aim is to compare the various creative periods by method of comparative analysis or what impact his writing had on the socio-historical events. The thesis would also like to detect the difference between individual articles.
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Mediarepresentation of forming local policy
Švubová, Jana ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The diploma thesis on the "Media representation of forming of local policy (on the example of the financing of the Prague theatres)" suggests that mass media contribute to the forming of local policy by selective reporting of the politics. This fact is illustrated on the example of forming grant policy of the capital city of Prague. The analysed media are the daily papers MF Dnes, Lidové noviny, Právo and the televisions TV Nova and Česká televize in 2007 and 2008. The theoretical part of the diploma thesis introduces the relation between mass media and reality, the effects of media and the factors influencing forming of the news content. The political communication is discussed; this phenomenon is introduced together with the personalisation of politics and the mediatisation. Furthermore the paper deals with the agenda- setting theory and its relation to framing theory and the theory of news values. Then the development of the dispute is given, the most important moments are emphasized. The research part of the diploma thesis includes results of the quantitative content analysis. The aim of this research was to discover the media image of the dispute and to confirm or to disprove the hypothesis (i.e. the mass media were not impartial). The qualitative frame analysis shows the ways the dispute was...
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Culinary trend and Czech magazines dedicated to gastronomy in the years 2004-2012
Králiková, Barbora ; Köpplová, Barbara (advisor) ; Wolák, Radim (referee)
Diploma thesis Fenomén labužnictví a časopisy věnující se gastronomii na území České republiky v letech 2004-2012 is devoted to the questions of publishing gastronomical magazines in Czech republic in the years 2004-2012 and describes the culinary trend which is frequent issue of the Czech media discourse in the year 2012. The first parts of the thesis deal with the sociological perspectives on food, its role within society is explained as well as its ability to produce the meanings and symbols and to express social differentition. The attitude of Czech population towards food and lifestyle is characterized. The following chapter focuses on the culinary trend in various kinds of masmedia content, it reveals the context of the trend, its impact and the way it is represented in Czech republic. The last two chapters of the thesis deal with the gastronomical magazines, which are divided into two main categories according to their content. The current situation on the Czech market with magazines is explained. The final chapter focuses on selected gastronomical magazines F.O.O.D. Apetit and Gurmet which are analyzed from the point of their sections arrangment, graphic design, advertisement and language. Short semiotic analysis of selected articles is presented.
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