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Bedtime story and sleep! Regulating the use of television in raising children under 6 years of age
Švecová, Martina ; Jirák, Jan (advisor) ; Bednařík, Petr (referee) ; Štoll, Martin (referee)
The rigorous thesis "Bedtime story and sleep! Regulating the use of television in raising children under 6 years of age", describes the way and intensity of how parents regulate children's TV viewing. However, since a TV set (as an object) in our households is not the only displaying device and television (as an institution) is not the only broadcaster of television contents, this thesis also includes watching TV programmes on other displaying devices such as computer, tablet, laptop and smartphone, which are connectable to the Internet. The chosen target group are children from 0 to 6 years of age. The thesis is based on two hypotheses. Firstly, parents use TV as a babysitter, and do so for various reasons. The second hypothesis assumes that parents do not pay attention to the time and type of programmes that children watch, even at a very early age when children are most vulnerable. The theoretical part consists of two chapters. The first chapter describes the position and importance of a TV set (as an object), television (as an institution) and television programmes (as watched audiovisual contents) in our households, and deals with the influence of television on the socialisation of the child in the family. The second chapter describes both positive and negative influences of media (television...
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communication strategy of newly started media projects
Černá, Michaela ; Jirák, Jan (advisor) ; Trampota, Tomáš (referee)
This paper focuses on three new Czech media projects founded in 2014: news web Echo24.cz, a monthly Reporter magazin and a video portal DVTV. More specifically, it describes their creation, which took place as a consequence of the changes in the media market in the Czech Republic in the years 2013-2014. These were mainly changes in ownership structure as Andrej Babis acquired the publishing house Mafra and changes brought about by the crisis of the Czech Television channel. This paper maps out the establishment of new media projects and their positioning in an already competitive environment by observing the communication strategy of these projects. On the basis of predefined criteria it analyses the initial launch campaigns, the means used for marketing and the communication with the public during the first year after the projects were launched. This analysis is complemented by interviews with the authors of the projects: Dalibor Balsinek (Echo24.cz), Robert Casensky (Reporter magazin) and Jan Rozkosny (DVTV). On the basis of this analysis a comparison of the projects and their communication strategies is carried out. The obtained results can be useful in further research of the evolution of these media projects.
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Portrayal of war prisoners in american media after the election of Barack Obama
Jelínek, Jiří ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
The US attitude towards the prisoners of war, more accurately its media portrayal, is the main theme of this bachelor thesis. The main goal of this thesis is to find out whether this attitude in real situation corresponds with the similar attitude in the US movies and series. The real one has been changing significantly since 2001 depending on the Afghanistan and Iraq situation, and also on the decisions of the Supreme Court of the US and the people opinion. This thesis is based on official documents of the US administration as well as on several movies (24, Homeland, Zero Dark Thirty and Ghosts of Abu Ghraib). The essential thesis whether the real attitude was reflected in the movies was generally confirmed, however the differences between pictures were considerable, therefore the overall generalization is not possible.
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The image of a man in Czechoslovak magazines from the fifties and the seventies
Kočí, Marie ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This text examines the image of a man in three Czechoslovak magazines from the fifties and the seventies. It inspects ways of a construction of this image and its close connections to the social and historical context. It draws on many theories such as structuralism, poststructuralism, social semiotics, cultural studies and men's studies. The text is divided into two main parts - a theoretical and practical part. Powered by TCPDF (www.tcpdf.org)
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From machine to icon:car in popculture from the 60s
Rybář, Václav ; Bednařík, Petr (advisor) ; Jirák, Jan (referee)
An automobile is one of the most important phenomenons of modern technology. Since its origins, it has profoundly shaped our physical, economic, politic, social, cultural and media habitat. The objective of this Master thesis is to analyze the evolution of the role of the car in the popculture from the 60s onwards and its dimensions, with a primary focus on Anglosaxon culture, with excursions to Asia and continental Europe, primarily Czechoslovakia/Czech Republic. The core foundation of the thesis lies in the analysis of the popcultural genres, selected films, TV series, computer games and comic books. The main purpose of the thesis is to reflect upon the identity and conceptual shifts of car, going from a mere transport machine through a vehicle of product placement towards the concept of the icon, a narrative hero of popculture. The hypothesis to verify is that the car has become an essential part of the popculture itself, reflected in many various dimensions: car as a toy, car as a friend, car as a status symbol, car as a narrative extension of the hero and finally, car as a hero and subject. The thesis is divided into five separate chapters, all including case studies. Following an introduction summarizing cultural, economic and historic factors of the car industry, the first chapter describes...
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Standard and non-standard language in printed media communication and its impact on discussions about standard language
Pospíšilová, Martina ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
The present Master's thesis analyses language means in printed media with a particular focus on national daily newspapers from the second trimester of 1993. That year, there was an important linguistic conference on standardised Czech and language culture. The analysis examines especially language means that deviate from the standardised norm of the language. The theoretical part discusses key concepts, such as norm and codification or national language and its varieties. The understanding of these terms is critical for the analytical part of the thesis where language means used in printed media are being analysed using quantitative content analysis. The aim of this analysis is to describe their motivation of use and function. The results are then compared with the proceedings of the 1993 conference on standardised Czech and language culture held in Olomouc. The thesis provides a clear view on how the occurrence of non-standardised language means in media influences academic discussion on standardised Czech.
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The body culture phenomenon in czech special interests magazines
Strouhalová, Iva ; Jirák, Jan (advisor) ; Macková, Veronika (referee)
Body culture represents a typical example of sociological phenomenon which has been a subject of mass commercialization for nearly several decades. At certain stage of this process, new magazines of special interest were been created with focus on a specific concept of the physical culture. Their content coverage ranged from fitness, strength training, bodybuilding, health lifestyle, to physical exercise in general. The diploma thesis "The body culture phenomenon in Czech special interests magazines" aims to survey an origin and evolution of such magazines in the Czech Republic and tries to shed light on how physical culture represented by increasing popularity of fitness activities among general public had been reflected in this segment of media production. While analyzing three Czech magazines, Svět kulturistiky, FITNESS and MUSCLE&FITNESS, the thesis examines how the mass popularization and commercialization of physical culture have affected a content structure of the magazines. The research focuses on selection of topics, target audience, use of language and graphic design. Qualitative content analysis will be used to study how the physical culture phenomenon is represented in selected magazines. The thesis also gives a brief insight into the history of bodybuilding and fitness movement in the...
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Authenticity in the media World
Malaníková, Hana ; JIRÁK, Jan (advisor) ; HANČIL, Jan (referee)
The subject of my doctoral thesis is the phenomenon of the authenticity of people?s, specifically TV hosts?, public appearances in the media. The chief impetus, and the field of study itself, was my own experience of working at Czech Television for a year and a half and the necessity of placing that experience in the context of my theatre and teaching work.In the interest of preserving the most authentic possible testimony, the text is written in a narrative style with an emphasis on the subjective view of the author. In the introduction I set out the starting points from which I will explore authenticity in front of the television camera, along with the personal and social context of the phenomenon being studied. I describe the "rules of the game", i.e., the structure and concept of the text. Later I focus on the most significant contemporary views of authenticity, from the ideas of Jean-Jacques Rousseau to the theories of the social construction of reality of Peter Berger and Thomas Luckmann. From social scientific theories, I move on to the authenticity of actors on stage and an analysis of the discipline of Acting with the Inner Partner as a specific case of authentic existence in a public situation. In the third chapter I compare the theory and practice of television broadcasting from the perspective of an actor attempting to perform authentically in the role of TV host. In conclusion, I compare my original hypotheses with the conclusions I reached on my journey from the stage to the television camera and set out their potential significance for the study of authorial acting and authorial creativity.
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Výzkum a implementace nových nástrojů pro předpovědi povodní a odtoku v rámci zabezpečení hlásné a předpovědní povodňové služby v ČR: Rozvoj metod pro stanovení a měření parametrů sněhové pokrývky vzhledem k potřebám hlásné a předpovědní povodňové služby
Český hydrometeorologický ústav, Praha ; Stašová, Alena ; Bubeníčková, Libuše ; Řičicová, Pavla ; Vajskebr, Václav ; Romportl, Dušan ; Pobříslová, Jana ; Stříž, Martin ; Jirák, Jan ; Bercha, Šimon
Cíle dílčího úkolu: 1. Výzkumný monitoring sněhové pokrývky v Jizerských horách, 2. Navržení metodiky pro verifikaci dat ze sněhoměrných polštářů pro jejich provoz v rámci staniční sítě a určení kritérií jejich rozmístění v rámci ČR, 3. Posouzení reprezentativnosti dosavadního způsobu měření parametrů sněhové pokrývky a navržení nových postupů, 4. Posouzení vlivu informací o sněhové pokrývce na výsledky simulací a předpovědí hydrologickými modely na malém povodí, 5. Ověření metodiky GIS výpočtu zásob vody ve sněhové pokrývce pro území ČR, 6. Využití naměřených hodnot pro širší veřejnost a pro provoz a větší efektivitu práce Horské služby ČR. V roce 2007 probíhaly tyto práce: výzkumný monitoring sněhové pokrývky v rámci experimentálních povodí v Jizerských horách, testování sněhoměrných polštářů na stanici Desná-Souš, návrh využití naměřených hodnot pro širší veřejnost a pro provoz a větší efektivitu práce Horské služby ČR, posouzení reprezentativnosti dosavadního způsobu měření parametrů sněhové pokrývky a navržení nových postupů.
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Výzkum a implementace nových nástrojů pro předpovědi povodní a odtoku v rámci zabezpečení hlásné a předpovědní povodňové služby v ČR: Rozvoj metod pro stanovení a měření parametrů sněhové pokrývky vzhledem k potřebám hlásné a předpovědní povodňové služby. DÚ 5
Český hydrometeorologický ústav, Praha ; Stašová, Alena ; Kimlová, Martina ; Bubeníčková, Libuše ; Řičicová, Pavla ; Ducháček, Libor ; Hancvencl, Rudolf ; Vajskebr, Václav ; Pobříslová, Jana ; Stříž, Martin ; Jirák, Jan ; Bercha, Šimon
Výsledky testování sněhoměrných polštářů na stanici Desná-Souš, Svratouch a Churáňov. Návrh metodiky pro verifikaci dat ze sněhoměrných polštářů a pro jejich provoz. Ověření nových postupů měření parametrů sněhové přikrývky. Výzkumný monitoring sněhové přikrývky v rámci experimentálních povodí v Jizerských horách a v západních Krkonoších. Posouzení reprezentativnosti dosavadního způsobu měření parametrů sněhové pokrývky a navržení nových postupů.
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