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National Repository of Grey Literature 8 records found  Search took 0.02 seconds. 
Marketing Strategy of Automotive Trade-fairs
 Hraběová, Jana ; Kremlová, Martina (referee) ; Chalupský, Vladimír (advisor)
The subject of this Master´s thesis is a proposal of a marketing strategy for an automotive trade show called "Autotec & Autosalon Brno 2010". The theoretical part focuses on marketing communication and practical use of its individual components. The suggested strategy facilitates the primary goal, which is a provision of planned attendance of the trade fair.
Detailed record
Marketing Research of Purchasing Behavior in Plant Weight Reduction
 Alexová, Veronika ; Hraběová, Jana (referee) ; Chalupský, Vladimír (advisor)
The subject of the thesis is design a marketing survey of purchasing behavior in weight-loss products and mapping of customer awareness of product line of XL-S Medical. This survey is based on a single personal interviews, from which the results are analyzed. Based on these results, the suggested measures that will lead to an increase of merchantability XL-S Medical.
Detailed record
Model of Effective Marketing Communication at the Trade Fairs and Exhibitions
 Hraběová, Jana ; Kremlová, Martina (referee) ; Dvořák, Jiří (advisor)
The Bachelor’s thesis is focused on an effective proposal of the trade fair exposition for the company Konica Minolta spol. s r.o. This work contains the complex preparations of the firm in readiness for the trade fair “EmbaxPrint” in order to maximise the impact of their participation as well as to ensure they are successful without overreaching budget.
Detailed record
Proposal of Product Communication Strategy
 Zavřelová, Tereza ; Hraběová, Jana (referee) ; Kaňovská, Lucie (advisor)
This master´s thesis deals with improving communication strategy of Lactacyd, which is an intimate hygiene brand of Omega Pharma company. The thesis is divided into three main parts. The first part contains description of theoretical resources and fundamental knowledge. The second part of the thesis is focused on an analysis of the current situation with an aim to obtain information needed for proposal part. The last part delivers proposals for improvement of the current marketing communication as well as other proposals which can strenghten market position of Lactacyd brand.
Detailed record
Model of Effective Marketing Communication at the Trade Fairs and Exhibitions
 Hraběová, Jana ; Kremlová, Martina (referee) ; Dvořák, Jiří (advisor)
The Bachelor’s thesis is focused on an effective proposal of the trade fair exposition for the company Konica Minolta spol. s r.o. This work contains the complex preparations of the firm in readiness for the trade fair “EmbaxPrint” in order to maximise the impact of their participation as well as to ensure they are successful without overreaching budget.
Detailed record
Proposal of Product Communication Strategy
 Zavřelová, Tereza ; Hraběová, Jana (referee) ; Kaňovská, Lucie (advisor)
This master´s thesis deals with improving communication strategy of Lactacyd, which is an intimate hygiene brand of Omega Pharma company. The thesis is divided into three main parts. The first part contains description of theoretical resources and fundamental knowledge. The second part of the thesis is focused on an analysis of the current situation with an aim to obtain information needed for proposal part. The last part delivers proposals for improvement of the current marketing communication as well as other proposals which can strenghten market position of Lactacyd brand.
Detailed record
Marketing Research of Purchasing Behavior in Plant Weight Reduction
 Alexová, Veronika ; Hraběová, Jana (referee) ; Chalupský, Vladimír (advisor)
The subject of the thesis is design a marketing survey of purchasing behavior in weight-loss products and mapping of customer awareness of product line of XL-S Medical. This survey is based on a single personal interviews, from which the results are analyzed. Based on these results, the suggested measures that will lead to an increase of merchantability XL-S Medical.
Detailed record
Marketing Strategy of Automotive Trade-fairs
 Hraběová, Jana ; Kremlová, Martina (referee) ; Chalupský, Vladimír (advisor)
The subject of this Master´s thesis is a proposal of a marketing strategy for an automotive trade show called "Autotec & Autosalon Brno 2010". The theoretical part focuses on marketing communication and practical use of its individual components. The suggested strategy facilitates the primary goal, which is a provision of planned attendance of the trade fair.
Detailed record

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