National Repository of Grey Literature 109 records found  beginprevious21 - 30nextend  jump to record: Search took 0.01 seconds. 
Phraseology updates in the contemporary Czech language
Šrámková, Kateřina ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
The paper is titled: Phraseology updates in the contemporary Czech language The aim of this paper is to collect and describe phraseological updates. The collection of materials (resources) took place from January 2013 to June 2015. Updates were sought out from various sources - the media, books, the theater, the internet and landline calls. With the help of professional literature we first limited the theoretical framework of the issue and based on these theoretical attainments we classified the material according to the sources and types of resources from which it originated. In the summary of updates we can see for every idiom update its original version, its type of update, its specific description and its source with a comment specifying its occurrence etc. With the performed analysis we determined that the most common kinds of updates are contamination and lexical updates.
TV News as a Communicative Means
Ružbacká, Jana ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
Bachelor thesis TV news as a communicative means deals with the analysis of two main broadcasting corporations, Česká televize with its' news broadcast Události and TV Nova and its' Televizní noviny. The first part, theoretical, explains important terms, e.g. news, journalism style, news broadcast, news broadcast style. Practical part focuses on analysis from the different linguistic levels (morphology, lexicology, syntax, infotainment and tabloid news). The analysed days were the following: 16. 1., 17. 1. and 18. 1. 2012. The aim was to find identical features or differences. The thesis ends with the overall analysis. It also consists analysis of headlines and introductory parts of news broadcast, comparison of news broadcast from the view of length of news.
Preaching Style of Jaroslav Pleva
Kucová, Hana ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
This diploma thesis deals with distinctiveness in the style of preaching of Jaroslav Pleva, a Baptist preacher, on the basis of analysis of his preaching. This distinctiveness is realized through his use of language and style devices, and text structure. The final form of the discourse is influenced by its function and objective style factors. What mainly determines the structure of Pleva's texts to a considerable extent is a spoken form of the discourse. His code choice switching between standard and non-standard code, the official character of the discourse and its place and time given by the tradition are all very important; moreover, it is the addressee who represents the crucial factor of the preaching. The analysis of subjective style factors is also included. Intertextuality is typical for the genre of preaching, primarily following the biblical texts of the Old and New Testament. According to the variety of texts the motifs are diverse. Figurative speech, mostly originated in biblical texts, is used plentifully. Pleva uses these intentionally chosen devices to present his thoughts to his listeners and fulfil a persuasive function of a genre of preaching.
Death, murder, manslaughte as a medial topic
Mrkvanová, Veronika ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
Death, Murder, Manslaughte As a Medial Topic The subject of this diploma thesis is the analysis of the texts which concern violent death. Printed media articles and articles from news portals on the internet are being analysed. The work focuses on the manner death is presented and how the picture of the dead and of the manslayer is created. How the words "murder" and "manslaughter" alternate in various cases, their euphemisms and their relationship to reality is being researched. The method of stylistic and content analysis are being used.
Challenges in Promotional Texts
Wolfová, Michaela ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
Challenges in PromotionalTexts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television, internet advertisements The thesis will examine what approaches are used in marketing campaigns to challenge to the recipient's emotions as well as what social values are used for the challenges to be effective. There search will be based especially on stylistic and content analysis
Language of Tabloids in the First Czechoslovak Republic
Lacinová, Eliška ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
The aim of this work is to describe the language of several important tabloids in the First Czechoslovak Republic. Firstly, sensationalist journalism is defined by different criteria and is distinguished from serious journalism. The development of sensationalist journalism in Czech lands is outlined and the press in the First Czechoslovak Republic is characterized. Then, selected tabloids are characterized and evaluated according to the defined criteria of tabloids. Language in journalistic texts is put into broader context of journalistic style and is considered on the basis of the influences that affect the choice of the specific language means. One chapter is devoted to formal and language aspects of headlines of the tabloids. The headlines are described on lexical level, morphological level and syntactic level. The language of the tabloids itself is analyzed on the same levels, on the lexical, morphological and syntactic level. The tabloid press in the First Czechoslovak Republic is compared to contemporary tabloid press and some tendencies of the development of the tabloid press are outlined.
Particularity of the computer mediated communication on social networks
Komrsková, Zuzana ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
The diploma thesis is concentrated on the computer mediated communication going on the social networks Facebook and Twitter. The aim of the thesis was to find a to descript the specific features of computer mediated communication, both comparison of the two social networks according to different text types. Among the studied features dominated a group of features, which express emotions (emoticons, acronyms, capital letters, multiplier punctuation marks and letters, interjection, vulgar). This strongly contribute to the spontaneous nature of computer mediated communication.
Syntactic specifics in the work by Ignát Herrmann
Plášilová, Monika ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
This present thesis is stydying the syntactic specifics in the work by Ignát Herrmann. Major part of the literary work by this author pictures the life of "small" people of Pragues suburb at the end of the 19th century with their simple nature and daily routines and it all with the intention to assume and amuse readers. Although the texts are written and therefore well prepared, Herrmann tries to evoke an exactly reverse feeling in large extent and uses such language constructions which are typical for unprepared, spontaneous and familiar communication. In context of that the texts are rich of direct speech with all the characteristics peculiar to them. There were two main groups created on grounds of the fundamental Czech syntactic grammar for the description of the syntactic specifics in Herrmann's texts. One of them contains modifications of the basic sentence formula (ellipsis, parenthesis, aposiopesis etc.) and the second grammatical constructions with features of appossition relationship (rectification, enumeration and summary etc.). In the analysis reported here it was shown that at the syntax level there are Herrmann's pieces based on two basic principles which are in contrary to each other. On the one hand the texts are highly reduced but on the other side they are apparently enriched. The...
Headline - comparison of headlines in tabloid and serious press and their internet version
Kopřivová, Jana ; Chejnová, Pavla (advisor) ; Holanová, Radka (referee)
The aim of this study was trace the general tendence in the produce of headlines in the tabloid and serious press and their internet versions. The basis for this work was a sample of twelve newspaper headlines that came out in January and February 2013. There were drawn following conclusions on the basis of stylistic and pragmatic analysis and comparison of these titles. Analyzed subtitles are different designs and used language tools. The tabloid media is trying to attract potential readers, especially graphic design titles, while serious media put more accent on the content of the title message. The tabloid headlines have characteristic color caps and overhang headling to other cell components. Headlines of serious media are printed in black and stands on the site separately. One of the differences between tabloid headlines and serious media is their length - tabloid usually decide for shortes ones than the serious media. Basis subtitles should form a neutral literary language, yet there are presented present colloquial expressions in the headlines of tabloids and media. Tabloid headlines include expressive sign unlike the serious media headlines. Statements in the headlines are assertive and have interrogative and directive use. The tabloid media uses interrogative function in headlins more than the...

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