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Linguistic analysis of girls' magazines
Jindřichová, Jana ; Janovec, Ladislav (referee) ; Holanová, Radka (advisor)
The bachelor's thesis deals with language features of girls' magazines, published in the period from May to December 2008. These magazines create a journalistic unit, which is closely defined in the terms of age and gender. The aim of this thesis is to analyze the influence of these factors on the concrete use of language. In the individual chapters is covered the analyses of language typical for the front page and six other most prototypical genres: language of agony aunt, photo-comix, male language in girls' magazines, advertising language, language of fashion pages and language of "gossip" pages. The final chapter presents language features common to all listed. This is a comprehensive analysis of language with emphasis on the lexical and stylistic aspect.
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Argumentation in political debates
Vostalová, Lucie ; Holanová, Radka (referee) ; Daněk, Jan (advisor)
The goal of the Bachelor Thesis is to elaborate one political discussion. From this discussion I will choose suitable samples for my research . Subsequently I try to find some arguments which will support chosen politicians opinions. Their argumentations I am noting in the argumentation structure. The argumentation analysis of the contemporary politicians who represent the two most important and the largest political parties is my contribution of this Thesis. The Thesis I have divided in to theoretical and practical part. The theoretical part contains seven chapters. The practical part is based upon the practical part. My first steps aim to the description of the political arguments and the dialogical communication which is taking pláce in that types of programs. Afterwards I will deal with the dialogical communication type and thanks to it. I can establish the type of dialogical communication in my program. Then I would like to outline the argumentation text structure which helps me during the practical part. Furthermore, in my research I will find what the opinion is and how can I identify it.. In the chapter called Argument I will target the argument principle and how can I identify it. In the next chapter I will peep into the argumentation problems . Of course, I can not leave out the wrong...
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Linguistic analysis of advertising texts in terms of age cathegory
Krajčová, Lenka ; Holanová, Radka (referee) ; Chejnová, Pavla (advisor)
In my thesis, I focused on advertisements and their impact on the recipients according to their age. I concentrated on commerce advertisements; mainly from TV, newspaper and magazines. I assessed manipulative strategies in concrete age categories and commented on verbal and nonverbal linguistic means. I presented examples of these linguistic means in real advertisements, which are attached to this thesis. In the individual chapters, I divided the typology according to the subject and according to the age of the recipient. I tried to point out the main differences in manipulative strategy and differences between used language means in concrete age categories.
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Pupil's attitudes to literary Czech
Durdilová, Hana ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
V posledních letech se zintenzivňuj1 diskuse o spisovnosti v odborných periodikách a na vědeckých konferencích. Hlavni problém tkvi ve stále rostoucím vlivu obecné češtiny, a tim souvisejícím dopadem na spisovný jazyk. Mezi jednotlivými lingvisty panuje nejednoznačný názor. Někteří akceptuji nespisovné prostředky i v psaném projevu, někteří jsou ochotni o nich uvažovat, jini je striktně odmitaji. Cilem této práce je rozpoznat postoje žáků základních škol ke spisovnému jazyku. Práce reaguje na názor P. Sgalla, že se člověk v dětství spisovnost uči uměle a spisovné vyjadřováni je pro něj nepřirozené. Pomoci výzkumu na základních školách a gymnáziu zjišťuji, jaká děti zaujimaji stanoviska ke spisovnému jazyku, jak na něj nahližeji, zda ho vůbec vnimaji a hlavně jakou roli hraje v jejich životě.
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Linguistic Analysis of Czech and English Sport Reposts
Seethaler, Martin ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
The subject matter of the thesis is the journalistic genre of sport report and its goal is to compare the Czech reports with the English ones. The sport reports were studied from the viewpoint of the main linguistic disciplines: morphology, lexicology and syntax. At all these levels of the linguistic analysis the examples from some authentic texts were used to demonstrate the differences in many aspects of both languages (e.g. distribution of parts of speech; the use of non-finite verb forms; sport terminology; applied word formation processes; some means of stylistic diversity, complexity of sentence structure, specific syntactic structures) The pieces of knowledge achieved during the analysis were used to provide some general stylistic characterization of the examined genre. The results of the comprehensive analysis confirm both the concise nature of sport reports and some general differences between Czech and English as reflected in the reports. On the basis of the examined linguistic material the English sport reports can be defined by more extensive sport terminology, more complex sentence structure and broader repertoire of the means of stylistic condensation (shortening). The style of English sport reports is characteristic of its nominal nature using a lot of substantives, adjectives and pronouns....
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Work with advertising text as a method for language and comunication teaching in 1st grade at elementary schools
Kyjanková, Kamila ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
This dissertation is focussed on protecting children from the effect of advertising messages. The theoretical part deals with the history of advertising and interest in the issue of the effect of advertising on children. The work then goes on to consider the objectives and function of adverts and the means used in advertising for persuasion. The theoretical part also covers the methodology for media studies and specific requirements for first grade, including a chapter on the psychological development of first-grade elementary school pupils. The practical section contains an analysis of Czech language textbooks with the aim of determining whether textbooks contain themes related to advertising. It also contains the results of a survey of first grade elementary school teachers with the aim of determining the relationship adopted by teachers to the issue of advertising. The practical section includes worksheets for first grade elementary school pupils. These worksheets are intended to help pupils understand the ways in which advertising affects us and learn something about how adverts are created.
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Comparison of Syntactic Structure of Czech and Englisch Written and Spoken Advertisementes
Mazánková, Marcela ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
In the introduced diploma thesis I worked with the collection of 200 written advertisements (Czech and English) and 200 TV commercials (Czech and English). The main task of the thesis was to describe the major features of Czech and English advertisements from the syntactic point of view, compare them and support by proper examples. The thesis also includes statistic data based on the analysis of individual items in the collected material. The thesis is divided into four chapters. The first one deals with the general features of advertisement, its position within the Czech stylistics, its forms and the possibilities that each form provides. The next chapter focuses on the analysis of the syntactic structure itself and examines the different ways of expressing the items being compared. The third chapter describes the advertisements in the context of pragmatics. Utterances used in advertisements are analyzed by exploring the theory of speech acts, theory of cooperative principle and maxims of politeness. The chapter also examines the different ways of addressing a receiver and his/her position in the discourse of advertising. The last chapter includes all findings and conclusions. Powered by TCPDF (www.tcpdf.org)
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Czech teachers attitudes to the formal language
Herčíková, Iva ; Holanová, Radka (referee) ; Janovec, Ladislav (advisor)
Czech Teachers Attitudes to the Formal Language This diploma thesis deals with the attitudes of the Czech teachers to the formal Czech language in several ways. The thesis is divided into two parts. The first one is the theoretical part and the second the practical one. In the first part, the author tries to define the problems that could appear when thinking about the basic question, which is inserted into the title. This theoretical part consists of many different approaches that can be traced in the Czech linguistics and that is the reason, why many Czech linguists are cited and their works has been used to discuss the topic from several points of view. The author tried to define the literary aspects of the Czech language, standardization of the language, its oral and written forms. It was also necessary to have a look at the ordinary situation of teaching Czech at schools and to define the attitudes of the teachers of Czech to one aspect of the subject they teach (to the formal language). This is mainly contained in chapter six. Chapter five includes an article called The Profile of a (Typical) Czech Teacher by Vladimir Smilauer (Liberec, 1969) and compares it to the current situation at the schools in the Czech Republic. The practical part was compiled from twenty-one questionaires that were...
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The Idea of Acceptability in Youth Magazines
Šilhanová, Vendulka ; Šmejkalová, Martina (advisor) ; Holanová, Radka (referee)
Tato diplomová práce by měla přispět charakteristice jazyka tištěných médií určených mládeži jako specifické sociální skupině. Vychází z analýzy vybraných tištěných médií (časopisů) a snaží se zachytit a zjistit, jaké komunikační strategie a jazykové prostředky užívají média pro získání a udržení dospívajících čtenářů a komunikaci s nimi. Soustředím se na prostředky akceptability textu, které doložím na příkladech konkrétních časopiseckých textů. Předpokládám, že užití prostředků akceptability je na jedné straně motivováno snahou autorů seriózně a srozumitelně čtenáře informovat, na straně druhé snahou navázat s nimi kontakt, přiblížit se jejich světu, vytvořit atmosféru blízkosti a důvěry (oslovení, tykání / vykání...). Dále očekávám, že snahy o akceptabilitu se projeví také na volbě tématu a útvaru národního jazyka, na délce a strukturaci textů, lexiku, užití výrazových prostředků na rovině syntaktické, v množství kontaktních prostředků či aktualizovaného vyjadřování. Závěry, nimž práce dospěje, by měly přispět informovanosti o světě časopisů pro mládež a jejich jazykové kultuře. Dále by měly shrnout výskyt projevů akceptability na výčtu konkrétních příkladů a pomoci ke klasifikaci těchto zjištěných jevů a vymezení jejich funkcí. Zaznamenané příklady také budou sloužit většímu poznání strategií autorů,...
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