|
| |
|
| |
|
|
Valuation of Sponsoring Activities of Partners of Competition Series Kolo pro život
Hájková, Lucie ; Postler, Milan (advisor) ; Adam, Jiří (referee)
This thesis deals with sports sponsorship, concretely with an evaluation of the sponsoring activities of partners for a series of competition mountain bikes called Kolo pro život. The first chapter of the theoretical section explains the definition of sponsorship and types of sponsorship. The second chapter deals with sports sponsorship, strategy and effectiveness. In the practical section starting with the third charter I introduce the competition series Kolo pro život. The fourth chapter focuses on the partners of the competition series, where I analyse the motivation of sponsorship, their goals, marketing activities, target groups etc. In the fifth charter I prove my two hypothesis, which I specified before my research started. In the conclusion I suggest improvements for the future.
|
|
|
Antonio Salieri (1750 - 1825) - Life and Work
Hájková, Lucie ; Kniplová, Naděžda (advisor) ; Kniplová, Naděžda (advisor) ; Tuček, René (referee)
In the introduction I describe my reason to write about an.italian music composer,Antonio Salieri. In the following chapter, Opera in Italy, I briefly describe the history of opera, from the beginning in 16th century, I wrote a little bit about a composer C. Monteverdi and about the expansion of operta to the other places. Then I continue with opera of 18th century and end with verism and with its the most wellkonown composers. In the following part, Antonio Salieri ( 1750 - 1825) - his Life and Work, I describe in detail his life ( from the nativity in 1750 in Legnano near Venezia, in Italy ). Then I continue with his studies of music, his berth at the court of Josef II.This chapter ands in the year 1825, when Salieri died. In the chapter Antonio Salieri, his operas, there is a list of all his operas, with the names of librettists, there are also the dates of premiere of the operas. Where it is known, I write the titels of theaters, places of the first opening his works.In the part named Opera Falstaff - ilustration of his music talent, there is Salieri described as an important composer of his age. I analyse this opera as a music work, I deal with the theme of the opera and with its libretto.In the folllowing chapter Mozart versus Salieri I describe the legend of Mozart's fatality.The fame,that Salieri poisoned Mozart, originated after Mozart's exit.In the hooked ilustration there are the portraits of Antonio Salieri, there is also a picture of La Scala etc. At the I briefly describe the content of my work.
|
|
|
R.Leoncavallo, G. Puccini - Bohéma
Hájková, Lucie ; Kniplová, Naděžda (advisor) ; Hajóssyová, Magdaléna (referee)
The introductory section of this dedicated to the era of verismus, and fotonky of that in Italy. The following chapter deals with Giacomo Puccini and Ruggero Leoncavallo. Here is discussed thein life and work with an emphasison thein operatie compositions.The folloving section describes the lives of composers Henry Murger and Latin Quartet in Paris. The Chapetr entitled " Scénes de la via Bohéme",drala with the creation of this novel. Personality charachteristics of each charakter are postrayed on the chapters " The charakter of Rodolfo, Charakter of Marcello, Charakter of Mimi, Charakter of Musette".In this work the origin of the title " La Bohéme" is also discussed. The contents of individua opera, the comparison of person and roles, and also differences in text and music are also differences in text and music are also Themis of following pages.
|
|
|
Business environment in Italy
Hájková, Lucie ; Müllerová, Františka (advisor) ; Kodýtek, Jan (referee)
The theme of this thesis is to describe the business environment of Italy and to give readers a comprehensive overview of this country and the conditions of entry to this market for potentially interested enterperneurs. The thesis is divided into four chapters.In the first part the reader can get familiarized with the general characteristics of the target country both in terms of geography, as well as demographic and political information. The second chapter focuses on a closer economic characteristics of the country. The third chapter is devoted to the cultural specificities of Italy and specifications of doing business in this country. The fourth chapter is devoted to the business environment from a practical standpoint, the most common forms of business, labor market, tax, investment climate in the country and more.
|
|
|
Hodnocení výživy u seniorů
HÁJKOVÁ, Lenka
My Bachelor's thesis aims at assessing the eating habits of seniors to find out whether seniors consume sufficiently varied foods with a healthy percentage of fruits, vegetables and other important foods (with a high content of vitamins, fibre and other nutritional components). The paper also evaluates drinking habits, since a sufficient intake of fluids has the same importance for people as a quality diet. The theoretical section of the paper defines important terms such as nutrition, dietary components and drinking habits. Information was collected using a quantitative method (anonymous questionnaires). The goal of the thesis was to find out the quality and quantity attributes of the diet of a selected reference group of seniors, and to determine whether seniors sufficiently observe regular drinking habits. 100 seniors from the Hvízdal and Dobrá Voda old people{\crq}s homes were addressed with an anonymous questionnaire, of which 86 actually took part in the survey. I set two goals. Goal 1: To find out the level of the seniors{\crq} diet from a quality and quantity perspective, and goal 2: To determine whether seniors sufficiently observe regular drinking habits. I managed to fulfil both of these goals. I then formulated two hypotheses. Hypothesis 1 (seniors do not consume a sufficient amount of fruit and vegetables) was confirmed as well as hypothesis 2 (seniors do not observe healthy, regular drinking habits). The results of the thesis may serve to inform the general public and professionals about seniors' nutrition and drinking habits.
|
|
|
The Building of Customer's Loyalty Towards the Brand Linde
Hájková, Lucie ; Postler, Milan (advisor)
This thesis deals with the building of customers' loyalty towards the brand Linde. The first chapter of this thesis describes types of commercial communications, ATL and BTL marketing activities and specifics between B2B and B2C. The second chapter deals with the brand in terms of the building of a long-term relatinoship with customers. The third chapter deals with customers and their satisfaction. The fourth chapter explains the meaning of the term "loyalty" and describes CRM. The fifth chapter focuses on loyalty programs in general. The sixth chapter introduces the company Linde Gas, a.s. and its loyalty programme, which is described in more depth within the seventh chapter. The last chapter is about an evaluation of the loyalty programme and communications of the brand Linde. In conclusion I suggests changes for the future.
|
|
| |
|
|
Nezaměstnanost v České republice v souvislosti s dosaženým vzděláním
Hájková, Ludmila ; Mazouch, Petr (advisor) ; Fischer, Jakub (referee)
Cílem této práce je analyzovat nezaměstnanost v souvislosti s nejvyšším dosaženým vzděláním. V úvodní části je nejdříve přiblížen pojem nezaměstnanost a dále jsou zde popsány a srovnány způsoby zjišťování nezaměstnanosti v České republice. Další část se zabývá vzděláním, především úrovní vzdělanosti obyvatelstva v České republice a způsoby získávání dat v této oblasti. Třetí část práce tvoří porovnání výše nezaměstnanosti ve vztahu k nejvyššímu dosaženému vzdělání na základě dat získaných Českým statistickým úřadem ve Výběrovém šetření pracovních sil za kraje.
|
guest ::
RSS feed.