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Application of Knowledge Management Principles in Selected Company
Červienka, Juraj ; Mihalyfi, Michal (referee) ; Doskočil, Radek (advisor)
The thesis deals with the issue of the knowledge management and its principles. The introduction of thesis is addressed to theoretical basics of the knowledge management that is followed by the practical part. The theoretical part provides the starting point for the proposal and applications of system for the chosen company. The main aim of the practical part was to form the application for management of projects and the repository of the knowledge of the chosen company. This aim should be followed by increasing of the work efficiency and enhancing of the access to the information. The resulting application will be set up into the company workings.
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Marketing Strategy of Telefónica O2
Bilavčík, Martin ; Doskočil, Radek (referee) ; Chlebovský, Vít (advisor)
The goal of this diploma thesis is to prepare a marketing strategy for Telefónica O2 Czech Republic, a.s. The strategy is focused on target market and is based on questionnaire research made with respondents from target population. Strategy contains proposal of steps which could help to acquire new customers and keep recent customers. The diploma thesis also contains summary of information about the target population usable by Telefónica O2 for further analysis.
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The Application of Fuzzy Logic for Evaluation of Offers
Galina, Michal ; Doskočil, Radek (referee) ; Dostál, Petr (advisor)
The Master’s thesis describes the process of selection and evaluation of offers on the market of real estate. The thesis includes the selection of suitable flat for the clients of reality group M&M reality holding a.s. on the base of defined criteria and their importance at using the fuzzy logic. The target of this thesis is the contribution of a functional, understandable and transparent model for the evaluation of the real estate’s offers with the use of fuzzy sets.
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