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The Media Image of the Chernobyl Nuclear Accident on the Pages of Selected Czechoslovak/Czech and American Press
Krocová, Radka ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
The dissertation The Media Image of the Chernobyl Nuclear Accident on the Pages of Selected Czechoslovak/Czech and American Press based on contemporary press shows the way the Chernobyl nuclear accident was depicted in the press and the way its media image developed. The paper introduces historical context such as the Soviet-American relationships and ecological activities in the CSSR. Last but not least it describes causes, course and consequences of the Chernobyl accident. In the analysis only Czechoslovak/Czech and American press from the period from 1986 until 2011 was used. This procedure enabeled putting down and analysing the accident's media image in particular dailies and its transformation through the time. It also enabeled the confrontation between the Czechoslovak/Czech and the American press depiction. The contribution of this disertation is in the fact that it complements previous studies about the Chernobyl accident which primarily dealt with its ecological, health, social and economical consequences. A more extensive study about its media depiction was missing until now.
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Czech film trailer and its role in the film promotion in years 2006-2011
Schöppel, Jan ; Bednařík, Petr (advisor) ; Švelch, Jaroslav (referee)
The diploma thesis Contemporary Czech film trailer and its role in the promotion of the film in the context of foreign production deals with the film trailer. The first part deals with the development of the film trailer abroad, particularly in the United States of America. It describes every single time period up to the present day and outlines the future trends in its development. The second part comprehensively analyzes all components of cinematic trailer. It describes the process of making movie trailers, classifies it in the film marketing communication mix and examines its role in the film promotion. It refers to manipulative function of trailer and deals with its control. Finally, describes the process of distribution trailer and shows the various distribution channels. All of these issues compare the situation in the U.S. and the Czech Republic. The final section focuses on the Czech film trailer. First, it maps its history from the beginning to the present. Then it puts these findings into the context of the Czech film history and the history of the Czech movie promotion. Further thesis will focus on the current situation in the Czech trailer. Analyzes it from the perspective of film critics and trailer makers and presents all factors influencing the form of trailers. In conclusion, the...
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Impact of Media Partnership on the Content of Film Reviws
Radváková, Tereza ; Šobr, Michal (advisor) ; Bednařík, Petr (referee)
The diploma thesis Impact of Media Partnership on the Content of Film Reviews explores the relation between the content of film reviews in Czech press and media partnership. The first part, which is based on researches, briefly describes the development of the cultural journalism oriented on the cinematography in the Czech setting and analyses the issues theoretically. Than the diploma thesis examines the approach of Czech professional journalists and considers the limits of personal subjectivity of respective journalists and the ethics of Czech press. In the second part, which focuses on the analysis, the author chose two national journals and two national weekly magazines and analyzed the reviews of films, which were in media partnership with the journals or weekly magazines. She compared the attitude of media partners with others journals - either press or electronic. The analysis covers the period from 2007 to 2010 and allows not only comparison between the journalists or the media, but also between the selected years.
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Structure of Trade-Unionstical Press Between 1948-1956
Seemanová, Petra ; Köpplová, Barbara (advisor) ; Bednařík, Petr (referee)
This diploma thesis "Structure of Trade-Union's Press Between 1948-1956" is focused on the period from 25th February 1948 till 26th February 1956. The first part is mainly focused on the situation within this period. Firstly it was needed to mention the historical background with focus on the official state policy. This thesis describes also the development of The Revolution Trade-Unions (ROH), which was done in its way as reflection on the state policy. For the better understanding there is described the situations of the Czech press in generally, as trade-union's press reflected that as well. The second and third part is firstly focused how trade-union's press was working; it means its organisation-structure, distribution, promotion or archival-collection-process. This work is concerned also on the editorial site - there is focus on the redactors and their tasks. As the examples of redactors there are mentioned two personalities: František Dvořák and Jiří Síla. Both of them did significant work for trade-union-press and it is interesting to put the light on their lives within 1948-1956. In more details there is described the issue of "work- writers", who should have created the "spine" of Trade-Union's press. The publishing company Práce and its business have to be described as this was the...
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The transformation of television variety show in Czech lands
Oulová, Soňa ; Kruml, Milan (advisor) ; Bednařík, Petr (referee)
"The transformation of television variety show in Czech lands" tackles the historical development of variety shows and offers an insight into the television entertainment as such in the historical context. For the sake of a more complex approach, the paper also deals with the radio variety shows and touring variety shows as a form of public entertainment. Furthermore, the thesis discusses the history of Czech cabarets, which are also an important source for the TV shows and two period programmes, Televarieté "Television variety show" and Možná přijde i kouzelník "Perhaps a Magician Will Come Too" shall be analyzed. The thesis aims to capture the spectrum of variety shows featured in the Czech television and also outline the form their production has transformed into.
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The Change of Media Image of Izrael in Czech Press at the Turn of 80ˇs and 90's
Nevyhoštěný, Martin ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
Thesis titled "The Change of Media image of Israel in Czech Press at the Turn of 80's and 90's" deals with the construction of the media image of Israel in the Rudé právo and Mladá fronta dailies using examples of news about the Lebanon War in 1982 and the outbreak of the first Intifada in 1987. The findings are then compared with media image of Israel in the Mladá fronta Dnes and Lidové noviny dailies and weekly newspa-per Respekt during the Gulf War in 1991 and the signing of the Israeli- Palestinian peace treaty in Oslo in 1993. Research is focused on vocabulary of the news and on historical and political context of Czech-Israeli relations in the eighties and nineties. There is also description of researched newspapers and Czechoslovak media environment and jour-nalistic production in this period. The research method used is qualitative content analy-sis. Media images comparison is based on the selection of specific excerpts from news-paper articles, with the emphasis on a wide range of thematic coverage in the examined periods. List of all researched articles is attached. Powered by TCPDF (www.tcpdf.org)
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Journalists and source protection in motion pictures
Kroupa, Tomáš ; Bednařík, Petr (advisor) ; Wolák, Radim (referee)
This diploma thesis named "Journalists and source protection in motion pictures" focuses on investigative journalists pictured in movies that have originated in Anglo-American language and cultural area. Analyzed are such movies that either have been filmed or have had their opening night in last three decades of the twentieth century or the first decade of twenty first century. From 1970s decade there is one movie analyzed while from all the other decades there are always two movies were being taken into analysis. Theoretical part of this thesis consists first of all of all necessary terms followed by several chapters about history of investigative journalism in English speaking countries. Several important personas and events from the area of investigative journalism from the twentieth century are also mentioned. Political movies from 1960s and 1970s are also briefly mentioned at this point. Briefly discussed are also principles of qualitative analysis method and necessary assumptions. Within the practical part of this thesis every movie is described and analyzed. Specific qualitative analysis method is the same in case of all the analyzed movies and results are discussed in specific subchapters by the same structure so all movies can be easily compared and cross-analyzed. Detailed descriptions...
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Media image of the Soviet Union in selected Communist and Christian Democratic weeklies during the Third Czechoslovak Republic
Mádr, Daniel ; Bednařík, Petr (advisor) ; Sekera, Martin (referee)
The paper deals with selected aspects of the media image of the Soviet Union during the Third Czechoslovak Republic. Its aim is to analyze the mechanisms of media image construction in two journals of the Communist Party of Czechoslovakia and in two weeklies of the Czechoslovak People's Party. Partial aim represents an effort to compare the resemblance of discourse of the USSR between Communist and Christian Democratic journals and then effort to capture eventual changes of the discourse image during the analyzed period. To achieve the objective we use method of critical discourse analysis inspired by the design from the pen of J. P. Gee. The first part presents historiographical outline of specific socio-political conditions of the Third Republic. Second, theoretical and methodological chapter provides an overview of the conceptual framework embedding that is used for the text analysis. The research part identifies that some discursive aspects of the image of the USSR in Communist and Christian Democratic conception seem to be diversifying over time, others are different from the outset. Powered by TCPDF (www.tcpdf.org)
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Czechoslovakian propaganda during the interwar period: Propaganda practices of the Czechoslovakian Ministry of Foreign Affairs in Vienna
Lukešová, Olga ; Köpplová, Barbara (advisor) ; Bednařík, Petr (referee)
This thesis investigates propaganda practices of the Czechoslovakian Ministry of Foreign Affairs applied especially to the local press of Vienna during the interwar period. The aim of the thesis is to explain the reasons that made the Czechoslovakian authorities take these steps and to reconstruct the events surrounding the subsidizing of the Vernay publishing house. A part of the investigation is an analysis of the press published under this house (Tag, Stunde, Börse, Bühne, Sphinx and business books of Compass) - its history, political orientation, columns, journalists, characteristics, etc. The emphasis is placed on changes brought by the Czechoslovakian influence. The thesis studies activities of the journalists (not only in Vernay ̓s newspapers) during the crucial moments of the history of the Austrian - Czechoslovakian relations (e.g. the Austro-German Customs Union of 1931) and then draws conclusions on the effectiveness the propaganda. In this regard, the aspects seen as the most problematic are especially the non-loyalty of some of the journalists, a wide awareness of the propaganda in both countries, and a choice of newspapers intended for the purpose of propaganda.
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Kraus Magazine in Terms of the Political Economy of Communication: A Critical Analysis of a Year of Existence of the New Concept in the Czech Media Market
Podzimková, Linda ; Vochocová, Lenka (advisor) ; Bednařík, Petr (referee)
This rigorous thesis researches the Czech printed magazine Kraus which was launched in November 2011 and ended in July 2012. The magazine was unique due to its media format of so called personality magazine. Kraus magazine was the first personality magazine in the Czech republic and no such other has been released since then. The thesis tracks and analyzes the existence of the magazine in Czech media market, while following the perspective of the critical political economy of communication. In order to put the Kraus magazine into a broader context of the political economy of communication, one part of the thesis is focused on foreign personality magazines such as Dutch Linda or American O, The Oprah Magazine. The successful Dutch Linda magazine was explicitly a pattern for Kraus, being published by the same media production company Sanoma Magazines. Another part of the thesis characterizes the public media image of Jan Kraus, a well-known Czech TV host, whose name and face the first Czech personality magazine bare. Marketing strategy, influences of the media management and ownership, advertising, internationalization, concepts such as commodification and structuration and more are the main interests of critical political economy and the key areas of this study too. The thesis includes a qualitative...
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