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The language of internernet media focused on skateboarding
Hroch, Miloš ; Šoltys, Otakar (advisor) ; Karaščáková, Zuzana (referee)
The aim of this study is to analyse language of internet media focused on skateboarding. An essential element of the introduction is a brief history of skateboarding globaly and here in the Czech Republic. The basis for the analysis of contemporary audiovisual clips also touches on the development of the distribution of skateboard videos. In this study I also mention the role of YouTube as a distributing tool and phenomenom of instant fame, which is not strong only in skateboarding, but it is a phenomenon across the full spectrum of society. The principal basis of this study is the definition of two print and later Internet traditions in skateboard journalism - Thrasher and Transworld Skateboarding magazine. The study also concerns itself with maping out the Czech media environment, where skateboarding has its own place. The genesis of skateboard media in the Czech Republic follows the formation of Thrasher and Transworld, which is a very interesting fact that is important for the general understanding of the topic. For deeper insight into skateboard subculture, I also mention the journalistic style of Czech skateboarding media. The Internet media has a special emphasis on visual content, more so than print media, due to traditional text being replaced by moving pictures, and therefore with help of...
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The protection of children and teenagers based on the assessments of the Council for radio and television broadcasting
Malířová, Klára ; Šoltys, Otakar (advisor) ; Macků, Lucie (referee)
The subject of this thesis is protect of children and adolescents in the evaluations of The Council for Radio and Television Broadcasting. The first part is mapped Czech media legislation with regard to the legal standards underlying The Council for Radio and Television Broadcasting in their trials (particularly Act No. 231/2001 Coll., on radio and television broadcasts). The next chapter introduced The Council for Radio and Television Broadcasting, in particular with regard to its activities and competences in relation to the protection of children and youth. The central and largest of the thesis is the research itself, followed by the processing results of the research and defining conclusions. Research is conducted content analysis using qualitative and quantitative strategies. As a basis for research is used legislation, case law, decisions and notifications Council for Radio and Television Broadcasting from 2008 to 2011. The aim of the research is to find out whether we are protected the interests of children and adolescents in the Czech Republic, as broadcasting is concerned. What does the legal regulation of the media in this area. And how much is the legal regulation of the media in the protection of minors used in practice. Whether therefore The Council for Radio and Television...
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Signs and sign systemes in an advertising ellection camlaign
Lišková, Tereza ; Šoltys, Otakar (advisor) ; Lysoňková, Lenka (referee)
Bachelor thesis titled "Signs and sign systems in an advertising campaign" focuses on the analysis of a particular political campaigns. It is an election campaign of Strana práv občanů (Party of citizen's rights) - ZEMANOVCI during the elections to the Chamber of Parliament of the Czech Republic in 2010. The thesis analyzed specific process behind the campaign entitled "30 stories of Milos Zeman," with key leader and chairman of the party well-known Czech politician Milos Zeman. Campaign also by name refers to the socialist series "30 cases of major Zeman". The work will first analyze marketing issues of the campaign and its potential success given to the end voters. Bachelor thesis also focuses on the signs and sign systems using semiotic analysis and to identify their explicit, but also a secondary meaning and the purpose for which the party wanted to use them in their campaign. The thesis further analyze an electoral program and its connection with the signs applied in the campaign. The last part includes, the comparation of the political campaing of SPOZ with the campaigns of the rival political parties.
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Axiology of advertising
Kartous, Bohumil ; Šoltys, Otakar (advisor) ; Pravdová, Marie (referee) ; Doubravová, Jarmila (referee)
1. Abstract This dissertation is focused on the relation between social system of values and advertisement as an authentic and powerful form of communication. Dissertation firstly summarise relevant theoretical approaches from the field of development of values and also from the field of media theory, upon them is creating its own method applicable for the analysis of selected case studies. Core of the dissertation lays in clarification of interaction between advertisement and system of values where the pivotal role plays the concept of "value field" which is constructed by the ad message with purpose to enforce given element into the social reality shared by the recipients of message. The way how ad message makes construction of its value fields is explicated through the deconstruction of selected ad messages. Dissertation further points out several derivations of value fields - constructions used by advertisement producers for the easier overcoming of barriers related to ad messages, particularly to the expediency of them. Last but not least dissertation puts forward cautions about some risks and challenges caused by close interaction between advertisement and system of values. Dissertation concludes by proposing solutions to how eliminate them.
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Principles of popularization and media coverage of scientific knowledge on the Czech and American news servers
Samšuková, Eva ; Šoltys, Otakar (advisor) ; Škodová, Markéta (referee)
Diploma thesis "Principles of popularization of scientific knowledge on the Czech and American news servers" evaluates and compares news published during three month period in scientific sections of news servers in the Czech Republic and the United States of America. The thesis follows room provided for scientific topics, the audiovisual features and theme agenda on NYTimes.com, USAToday.com, iDnes.cz and Novinky.cz. The results are accomplished through the quantitative content analysis which is supplemented by the qualitative semiotic analysis. The semiotic analysis determins compositional and narrative structures and the language features in the articles. It is very important to be concerned about the scientific journalism, as science is important in people's lives and, furthermore, it is the public who helps to support scientific efforts financially. Thus, scientists should be concerned about and aware of science communication in media.
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TV-debate - argumentation and persuasion: Václav Moravec questioning's case study
Jelínková, Barbora ; Kraus, Jiří (advisor) ; Šoltys, Otakar (referee)
The diploma thesis presents own research method for examination of speech formations. It focuses on examination of televised political debates. The method applied here may be characterized as an organized hermeneutic analysis of political discourse. Through the application of an analytical - philosophical approach (e.g. application of the theory of maxima, illocutionary acts evaluation, and analysis of arguments and verification of their truthfulness), the method allows us to establish objective facts of the debate as well as some personal features of debate participants. To examine texts, the theoretical knowledge of distinguished authors (J. J. Austin, K. Bayer, T. A. van Dijk, N. Fairclough, H. P. Grice, J. Habermas, J. Kraus, G. N. Leeche, J. R. Searl, and others) have been made use of. In addition to the literary survey, the thesis also includes the argumentation in respect of selection of the method, selection of talk shows, transcript of debates from TV records, transformation of the text into an analysable form, and research methodology. Accordingly, a specific communication model of programme is drawn up, the talk show discourse is analysed as a whole, and the styles and argumentation of selected participants are examined and analysed, which is followed by a comprehensive assessment of the...
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"Media terrorism" via bacteria E.coli
Füleová, Veronika ; Šoltys, Otakar (advisor) ; Škodová, Markéta (referee)
The diploma thesis "Media terrorism via bacteria E.coli" puts the so-called cucumber affair from Summer 2011 into wider context and aims to discover the main attributes of contemporary risks and define the way they are presented in the media. Misguiding media releases and the inability to identify the source of the bloody diarrhea outbreak in Germany caused by E.coli bacteria have collectively had a significant impact on consumer behavior and economic stability on a global level. Most people are dependent on government and expert authorities due to the fact that they cannot recognize what represents a realistic threat and what serves as a basis for media sensation. This is why this thesis studies the social constructionist theory, basic media routines and practices as well as theoretical concepts that support the production of pseudo-events. A content analysis of selected Czech dailies and weeklies was executed in order to enable a comparison of the language that has been common for all "pandemics" in the 21st century.
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Role of the Men's Lifestyle Magazines on the Czech Media Market with Focus on the Maxim
Kubištová, Lenka ; Šoltys, Otakar (advisor) ; Vochocová, Lenka (referee)
The thesis "Role of the Men's Lifestyle Magazines in the Czech Media Market with Focus on the Maxim Magazine" deals with the analysis of five lifestyle magazines for men situated in the Czech Republic in 2011 - Playboy, Esquire, FHM, ForMen, and Maxim. The thesis begins with a brief introduction into the history of the studied magazines in the Czech Republic and further examines them from the content, language, and graphics perspective. Special attention is dedicated to Maxim as it is the most successful magazine in the segment. With the help of the discourse analysis in the interpretation of Teun A. van Dijk the work focuses on five categories that characterize the magazine discourse: the ambivalent approach to the traditional "heroic" masculinity, the way Maxim communicates with its readers, the role of humour (especially irony) and the magazine's view on homosexuals and women. The thesis demonstrates the ideological - sexist - base of the Maxim discourse with the support of demonstrative examples.
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Language and style of the advertisement
Vrábľová, Denisa ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
The thesis analyzes the advertisement that was published in three selected national newspapers and a weekly magazine. It focuses on the period last thirty years (comparison with the 80`s of the 20th century, the 90`s of the 20th century and the period after 2000). It is trying to show changes that occurred during the processing period of advertising texts in thematic, language and style area. The thesis concentrates on the selected sample of advertising texts and as well the most common principles of creation, it compares with scientifically based facts from reference book relating to advertising language. Advertising language is based on the changing society and its value which is constantly in progress. The year 1989 symbolized not only the changing political and social conditions in our country but also allowed the access of foreign capital onto the Czech market and its increase in competition that the advertisement responded with huge development. The advertisement could no longer rely on the information but it had to develop more features like the attraction and persuasive function. The thesis divides the advertising into two main parts. The first thematic part focuses on the texts from the point of their formal aspects (e.g. size and position of advertising in newspaper, colorful scheme, graphic...
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Psychological aspects of narration in mediacontens
Věchetová, Gabriela ; Šoltys, Otakar (advisor) ; Wolák, Radim (referee)
The topic of narration in media contents is the main subject of my thesis. Psychological findings related to use of media, and television in particular, are contemplated. Myth which is examined from a psychological perspective represents the key topic of my thesis. The myth is compared to a fairytale as it embodies archetypal patterns of a human mind. In the thesis, first, the theoretical frames of naratology, semiotics, psychology and media studies are described. Second, my findings are used for a practical demonstration of a semiotic analysis of selected media messages: commercial, fairytale and news. Categories of cognition, emotion and motivation are used for considering the psychological aspects. Furthermore, deeper structures of human psyche and subconscious processes are stressed. The main objective of the thesis is to provide deeper understanding of mental operations while being exposed to media contents which utilize components of narration and myth. The topic of this thesis is complex; therefore, I have presented findings from disciplines mentioned above coherently. The thesis is, hence, a sectional essay offering integrated findings from multiple disciplines.
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