|
| |
|
|
Marketing Strategy of a Hotel
Janderková, Šárka Jana ; Přibyl,, Martin (referee) ; Šimberová, Iveta (advisor)
This diploma thesis was created for a four-star-hotel located in South Moravia. The thesis explores and evaluates the current situation at the hospitality market and the hotel services. A part of the theis is a marketing research focused on customer satisfaction. The aim of the work is to set a marketing strategy and proposals that would lead to higher occupancy and earnings.
|
|
|
Customer Satisfaction
Vajsarová, Markéta ; Šimberová, Iveta (referee) ; Schüller, David (advisor)
The diploma thesis deals with the analysis of customer satisfaction of the selected company. In the theoretical part, important concepts are explained, which are the basis of the subsequent analytical part. The analytical part contains a description of the current situation of the selected company, such as its external and internal marketing environment, which is followed by a questionnaire survey with an evaluation of the results. The last part of the final thesis deals with own proposals to increase customer satisfaction.
|
|
| |
|
|
Development of Business Activities for Creating Franchise Network
Fréhar, Ondřej ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on the development of business actvities of the company FreOn Services s.r.o., which runs its own concept of ice cream with fruit in ice cream carts with their brand „Tak trochu jiná točená“. The diploma thesis discusses a development of business activities in a form of creating documentation for an expansion of the concept of draft ice cream full of fruit through franchising and forming of model franchises.
|
|
| |
|
|
Marketing Research Focused on Student Entrepreneurship and Knowledge of Innovation Agency
Brázdová, Michaela ; ,, Petra Chovancova (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with marketing research focused on students' entrepreneurship and knowledge of the selected innovation agency, the South Moravian Innovation Centre. The theoretical part defines the key concepts for the thesis, which are entrepreneurship, innovation, marketing trends, marketing research and presents related research already conducted. The analytical part introduces the Innovation Agency and analyses the current state of the organisation. Furthermore, marketing research and analysis of the obtained data is carried out. Based on the results of the questionnaire survey and interviews, the thesis concludes by proposing measures to improve the current state of the innovation agency.
|
|
| |
|
|
Proposal for the IT Company's Expansion into the Slovak Forestry Information Systems Market
Smrčka, Filip ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This thesis is focused on proposing the suitable way of expansion of the Brno company HA-SOFT, s.r.o. to the Slovak forestry information systems market. The introduction is dealing with defining the problem, setting the goals and methodology of the thesis. The theoretical part is dealing with the problems background and the most important terms. Analytical part is focusing on the external and internal environment of the company towards the expansion of the company to the foreign market. In the proposing part there is own suggested design of the suitable way of expansion followed by evaluation, especially from an economical point of view.
|
|
|
Proposal for the Expansion of Infant Food to the Vietnamese Market
Tranová, Petra ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the presentation of a procedure manual for a Czech company with baby food products when entering the Vietnamese market. The company selected for the submission of the manual is engaged in the production and distribution of baby food for infants and young children. The work is divided into four parts. In the introductory part, the issue is defined, the main and sub-goals to be achieved by the diploma thesis are set, and the methods used are described. The theoretical part defines the basic concepts of the solved problem. This part is followed by an analytical part with an analysis of the current state of the company. The last part contains our own solution proposals, including an economic evaluation.
|
guest ::
RSS feed.