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How Journalists Perceive Their Role in Lifestyle Magazines and Consumer Supplements
Černá, Nina ; Vochocová, Lenka (advisor) ; Jirák, Jan (referee)
This thesis is, in its theoretical part, focused on the concepts describing questions of normative theories of the press, public sphere and current journalist's position within the media organizations. Research part examines the factors influencing editors and their normative ideals about journalist profession. Through qualitative research we found the conclusions which represent personal, organizational and external factors influencing their work.
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Promotional activites of companies promoting nutrional supplements in the context of legal regulation of advertising in the Czech republic
Černá, Nina ; Winter, Filip (advisor) ; Benda, Josef (referee)
This bachelor thesis is focused on the legal and ethical side of advertising of nutritional supplements. In the first (theoretical) part, the thesis covers the definition of advertising, theoretical conception of the advertising law, its development, historical context and the present regulation of advertising in the Czech Republic. An important part is the self-regulation of the advertising industry and its authority in the Czech Republic - Rada pro reklamu. The thesis also includes the main acts and important conceptions which are connected with the advertising industry. Another point is the regulation of advertising industry in the European Union and the application of European directives in Czech conditions. The topic of this bachelor thesis is connected with the advertising of nutritional supplements and its difference from the advertising of medicaments. We can often see various adverts of nutritional supplements which are deceptive in some way. Mostly it is very difficult to recognize if the product is a medicament or a nutritional supplement. There is a big difference between them, but the public is influenced by promotion and believes that a supplement can help with treating diseases. It can be very dangerous because it is often easier to buy a "magic box" with some pills and believe in its effects...
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How Journalists Perceive Their Role in Lifestyle Magazines and Consumer Supplements
Černá, Nina ; Vochocová, Lenka (advisor) ; Jirák, Jan (referee)
This thesis is, in its theoretical part, focused on the concepts describing questions of normative theories of the press, public sphere and current journalist's position within the media organizations. Research part examines the factors influencing editors and their normative ideals about journalist profession. Through qualitative research we found the conclusions which represent personal, organizational and external factors influencing their work.
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Promotional activites of companies promoting nutrional supplements in the context of legal regulation of advertising in the Czech republic
Černá, Nina ; Winter, Filip (advisor) ; Benda, Josef (referee)
This bachelor thesis is focused on the legal and ethical side of advertising of nutritional supplements. In the first (theoretical) part, the thesis covers the definition of advertising, theoretical conception of the advertising law, its development, historical context and the present regulation of advertising in the Czech Republic. An important part is the self-regulation of the advertising industry and its authority in the Czech Republic - Rada pro reklamu. The thesis also includes the main acts and important conceptions which are connected with the advertising industry. Another point is the regulation of advertising industry in the European Union and the application of European directives in Czech conditions. The topic of this bachelor thesis is connected with the advertising of nutritional supplements and its difference from the advertising of medicaments. We can often see various adverts of nutritional supplements which are deceptive in some way. Mostly it is very difficult to recognize if the product is a medicament or a nutritional supplement. There is a big difference between them, but the public is influenced by promotion and believes that a supplement can help with treating diseases. It can be very dangerous because it is often easier to buy a "magic box" with some pills and believe in its effects...
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First-hand experience with art at school as a factor in shaping attitudes to art and an artistic perception of the world
Černá, Nina ; Hazuková, Helena (advisor) ; Landischová, Erika (referee)
First-hand experience with art at school as a factor in shaping attitudes to art and an artistic perception of the world My dissertation deals with the issue of how pre-school teachers acquire art-related skills and looks at the factors which influence this process. The general focus of the dissertation was updated, with the agreement of my supervisor, in line with the recommendations of lecturers from the Faculty of Primary Education. The aim of the dissertation is to provide up-to-date feedback on the effect of teaching art and the influence it has on the attitudes of pre-school teachers. I have attempted to point out the factors which emerged as insufficient in teacher training and yet are essential for ensuring a high standard of teaching. I have based my findings on the experiences reported by pre-school teachers and secondary teacher-training school students of art at school. The dissertation examines the findings of mainly quality-related research, drawn from analysis of interviews with pre-school teachers in the joint towns of Brandýs nad Labem and Stará Boleslav, which have been used as the basis for compilation of a series of case studies. The research has been supplemented with a questionnaire-based investigation for secondary teacher-training school students and a survey conducted amongst...
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