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Organizing of the sporting event by the example of Czech cheerleading championship.
Forejtková, Iva ; Voráček, Josef (referee) ; Malecha, Petr (advisor)
Title: Organizing of sporting event on the example of the Czech Cheerleading National Championship 2009 Goal: Development of cheerleading in the Czech Republic through organizing of the Czech National Championship based on the dates from the last year. Methods: Descriptive analysis, SWOT analysis, Interview. Results: Development of cheerleading on the base of suggestion of organization of the Czech Cheerleading National Championship 2010. Keywords: Management, marketing, sporting event, descriptive analysis, interview, SWOT analysis, cheerleading.
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Building-up and economic operations of tennis facility
Burian, Stanislav ; Kočíb, Tomáš (referee) ; Voráček, Josef (advisor)
Title Building-up and economic operations of tennis facility Goals Graduation theses describes problems of preparation and building-up of tennis facility TK Komorany including its economics and return on investment. Technique Observation, description analysis, personal and telephone questioning Key words Tennis facility, build-up of tennis facility, investment costs, operating costs, operating income, return on investment
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Manager plan of building a golf course
Vyhnal, Vojtěch ; Gaudlová, Daniela (referee) ; Voráček, Josef (advisor)
Title Manager plan of building a golf course Annotation The thesis is concerned with theme of building golf courses. It describes the crucial parts of the project including selection of suitable site, selection of golf course architect, preparation of building schemes, its realization, functioning and maintenance. The thesis deals with means of funding the project (such as grants) as well. Finally the chosen policy is applied on building a fictitious golf course in an area near castles Točník and Žebrák. Objective Create a background layout for manager's intend to build and operate a golf course, especially of municipal and low-cost type. Methods Background research, analysis of documents, personal, telephonic and electronic questioning Keywords Golf, golf course, building a golf course, manager plan, grant 5
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Corporate identity of HC Slavia Praha and its utilization in commercial activities
Kolaříková, Denisa ; Navrátilová, Miroslava (referee) ; Voráček, Josef (advisor)
CORPORATE IDENTITY OF HC SLAVIA PRAHA AND ITS UTILIZATION IN COMMERCIAL ACTIVITIES Objectives: The aim of this work is to assess the corporate identity of HC Slavia Praha and its utilization in commercial activities. The next object is to propose new instruments to reinforce existing components and integrate new elements. Methods: Case study, document research and interview were methods used for the elaboration of this thesis. We applied the acquired information to assess current corporate identity and to compile a SWOT analysis. Following corporate identity improvements are based on SWOT analysis's results. Results: Thesis described general signs of corporate identity of HC Slavia Praha in its complexity and together with its utilization in commercial activities. Through the SWOT analysis we emphasized main assets and limitations of HC Slavia Praha in this field and suggested the improvement of actual state of affairs. We can summarize all suggestions into one fundamental point which is to focus on the growth of audience during home games and as a result the building of a strong brand of HC Slavia Praha. Keywords: marketing, communication mix, corporate identity, ice hockey, HC Slavia Praha
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