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Podniková kultura v organizaci Mars ČR
Zápotocká, Zuzana ; Pauknerová, Daniela (advisor) ; Bullová, Daniela (referee)
The topic corporate culture in the context of international company is the main subject of this thesis. The theoretical part introduces and describes the concept of culture and national culture, together with the cultural standards and dimensions. The study also defines organizational culture and its elements, strong organizational culture and subculture. Finally, I analyze the impact of the national specifics of the formation of the corporate culture. To demonstrate the theoretical bases in practice I have chosen the company Mars Czech Republic.
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Optimization of Presentation with Regard to Maintaining the Auditors Attention and Enhancing the Ability to Keep the Presented Content in Mind
Hrkal, Marek ; Pauknerová, Daniela (advisor) ; Kočí, Ondřej (referee)
Presentation became an important communication phenomenon of today. However, its quick onset caused that presenting has been considered as an ability without theoretical fundamentals. This diploma thesis makes an effort to convince the readers about the opposite by connecting practical presentation procedures with theoretical knowledge based on literature concerned with psychology and social communication. The emphasis is put especially on application of the theory of perception, attention and memory. In the application part of this theses all stages of preparing and delivering a presentation are analyzed step by step. Belonging to the empirical part, an evaluation of presenters was carried out. For this very purpose an evaluation sheet was created as a formalized methodical tool. This thesis is usable by any communicator who wants to understand the theoretical phenomena on which presentation is based.
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Mobbing
Kamzíková, Veronika ; Pauknerová, Daniela (advisor) ; Cipro, Martin (referee)
Bachelor thesis themed Mobbing deals with the question of negative phenomena in the workplace, determination of the terms related, next it deals with the division of mobbing and characteristics which are typical for both victims and offenders. In the practical part of the thesis particular cases are analysed with regard to inquiry of common characteristics of this unfavourable phenomenon.
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Limits of development it student association Erasmus Student Network
Chládová, Martina ; Pauknerová, Daniela (advisor) ; Bort, Tomáš (referee)
This thesis is focused on analysis of development limits in an european interdisciplinary student association called Erasmus Student Network (ESN). The main aim of the theoretical part is to clear up issues linked with non-governmental organizations, volunteering and specifics in motivation of volunteers. Practical part then directly focuses on ESN and research within their members. The research is connected with motivation, satisfaction and identification with the international association. Within the thesis there are used information from actual literature and trustworthy internet sources as well as information gained from ESN representatives and my own experience.
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Men´s identity in modern society
Beráková, Zita ; Hubinková, Zuzana (advisor) ; Pauknerová, Daniela (referee)
This thesis is concerned with the men and their identity in modern society. Introductory chapter is dealing with issue of male identity, its evolution from childhood, and finding the heart of today's crisis, as many call it. Further it makes us acquainted with the areas of family, employment and society, and with the roles and status of male sex there. The main aim of the thesis is to present a picture of a man in various spheres of life and his male identity. I was interested how men themselves cope with new roles and demands that society and women poses on them. The part of thesis is empirical research that occupies with the attitudes of men and women to their traditional family and working roles that are influenced by persisting gender stereotypes.
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Professional career of women in Komerční banka
Trejtnarová, Martina ; Pauknerová, Daniela (advisor) ; Hubinková, Zuzana (referee)
The thesis deals with women in Komerční banka focusing on their career and possibilities of work-life balance. The main aim of the thesis is to find out an attitude of the bank towards the equal opportunities, employees' awareness of instruments of family policy as well as the biggest difficulties in women's career. In order to support the practical part of the thesis, we present information about women's role in society, women in the media, career, equal rights and work-life balance. The adopted method of the empirical part is an individual interview with women managers and a questionnaire aimed at selected employees of the bank.
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Analysis of job satisfaction
Urgošová, Jana ; Pauknerová, Daniela (advisor) ; Bedrnová, Eva (referee)
Diploma theses analyses the job satisfaction problem of employees of the company XY including the social climate aspects. On the basis of questionnaire method the factors which are affecting job satisfaction in positive way, as well as the factors which originate job dissatisfaction have been specified. The information obtained from these questionnaires have been analysed and explicated at the same time. The author has proposed some measures to remedy the situation in the workplace as well to increase the factor of job satisfaction, motivation and social climate in the workplace.
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Communication strategy of a company
Tomanová, Monika ; Pauknerová, Daniela (advisor) ; Kašparová, Eva (referee)
The topic of my thesis is the communication strategy of non-profit organizations. The theoretical part deals with the explanation of important concepts, such as: non-profit organization, communication and communication process, marketing and marketing mix and finally, communication is explained as a complete integrated system. The practical part deals with specific non-profit organizations, such as Ozvěna and Hnutí Brontosaurus. The following methods are used in my thesis: a questionnaire, analysis of documents, interviews with the public and employees of organizations. The current communication strategy of organizations are analyzed and strenghts and weeknesses are identified. Based on this analysis using the above methods, there are mentioned specific recommendations for improvements.
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Bearings of consumers for guerilla instruments
Chuová, Trang ; Pešek, Ondřej (advisor) ; Pauknerová, Daniela (referee)
Bachelor thesis deals with the various trends in marketing communications with more focus on guerilla marketing. The main objective is to present and apprise of the various trends and identify view of consumers for classic forms of advertisement and the new non-traditional forms such as guerrilla marketing, which are more using for address the target groups.
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