|
| |
|
| |
|
|
Attitudes of the Czech borderland towards Germany
Novotný, Lukáš
The article comparing results of opinion poll of attitudes of Czechs towards Germans, some aspects of Czech-German cooperation along and cross the border. It´s generally apparent the trend of steadily increasing trust towads Germany including diminishing fear of German dominance. In comparison of milieu along the Bavarian and Saxonian part of the border there are recorded differences stemming from specific situation of both socio-economic systems.
|
|
| |
|
|
Theory and Practice of Political Marketing
Vondráčková, Lenka ; Dvořáková, Vladimíra (advisor) ; Novotný, Lukáš (referee)
The use of political marketing represents a more and more important part of election campaigns. This thesis is concerned with analysis of the campaigns of two largest Czech political parties - Civic Democratic Party and Czech Social Democratic Party - in the parliamentary elections 2006. The analysis is based on the comprehensive political marketing model that has been developed by Jennifer Lees-Marshment. In this model three kinds of political parties are distinguished: Product-Oriented Party, Sales-Oriented Party and Market-Oriented Party. The political marketing process which is different for each of them has a significant influence on the party behaviour during the campaign.
|
|
|
Political marketing in Slovakia: campaign 1998
Zábražná, Adela ; Dvořáková, Vladimíra (advisor) ; Novotný, Lukáš (referee)
This thesis deals with political marketing and its use in Slovakia in 1998 election campaign. Political marketing is gaining more and more importance with every election. Thus, it provokes inconsistent and controversial reactions not only among voters but also among scholars. The first chapter characterizes history and the recent discourse in the field of political marketing. Second part concerns the situation in the country after the era of government of Vladimir Meciar in the area of democracy, foreign policy and also describes contribution of slovak civil society to the campaign of 1998. The third chapter contains an introduction to the Lees-Marshment model of a market-oriented party, which builds a theoretical framework for the last, analytical part of this article, the analysis of the use of political marketing by political parties in Slovakia in 1998. The main objective of this analysis is to prove the presence of the concept of a market-oriented party according to the Lees-Marshment model among slovak political parties that have succeeded in the general election to the National Council of the Slovak Republic. Secondly, a question arises of possibility of application of such a model on unconsolidated system of political parties, as it was in Slovakia in 1998.
|
|
|
The influence of news service on the public opinion: The case study broadcast 168 hours
Fáberová, Dominika ; Dvořáková, Vladimíra (advisor) ; Novotný, Lukáš (referee)
The thesis deals with a concept of public opinion in connection with the influece of media. It follows the genre of news service, as a key part of media that are within the reach of social and political actio in the future. The first part presents the teoretical basics of news service and its components. The important definition of the candour criteria and also the normative requirements of news service in democratic regimes that form the media in the role of democracy keeper and define the other function for the sociaty as well, are to be found in the first section of the thesis. The analytical part concentraces on the case of broadcast 168 hours that represents an overview of a the week's course of events. The analysis emplasizes the work towards emotional influence on the viewer and finds coherence between the influence of the broadcast and the viewer's social and political awareness. The goal of the thesis is to discuss the consequences of such a specific kind of news broadcast as the 168 hours on the public opinion and the connection with the viewers and their future social and political life that can be represented and seen also throughout the election.
|
|
|
A Personal Digital Assistant (PDA) for a Manager's Work
Novotný, Lukáš ; Pokorný, Pavel (advisor) ; Přibil, Jiří (referee)
The goal of this work is to determine what role play PDA for manager, how managers typically use the PDA and how it can facilitate the daily operations. The work includes comparison of the financial (purchase and additional investment) and technological performance with the currently available technologies from the field related equipment for personal use - a notebook, mobile phone, etc. and the possibilities how can PDA significantly facilitate the manager's daily communication with the whole world. The result of the practical part is a program for PDA emulation in the Windows operating system for desktop computers as well as an overview of the technical parameters, including the financial performance of the purchase of PDA in the context of other IT technologies.
|
|
| |
|
| |
guest ::
