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National Repository of Grey Literature

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	Classification the School and the director of the School in the Begard of Grounder Vondráčková, Lenka ; Koberová, Eva (advisor) ; Trunda, Jiří (referee) Detailed record
	Classification the School and the director of the School in the Begard of Grounder Vondráčková, Lenka ; Koberová, Eva (advisor) ; Trunda, Jiří (referee) Detailed record
	Evaluace vlivu Amnesty International na globální vládnutí na vybraných kauzách Vondráčková, Lenka Detailed record
	Theory and Practice of Political Marketing Vondráčková, Lenka ; Dvořáková, Vladimíra (advisor) ; Novotný, Lukáš (referee) The use of political marketing represents a more and more important part of election campaigns. This thesis is concerned with analysis of the campaigns of two largest Czech political parties - Civic Democratic Party and Czech Social Democratic Party - in the parliamentary elections 2006. The analysis is based on the comprehensive political marketing model that has been developed by Jennifer Lees-Marshment. In this model three kinds of political parties are distinguished: Product-Oriented Party, Sales-Oriented Party and Market-Oriented Party. The political marketing process which is different for each of them has a significant influence on the party behaviour during the campaign. Detailed record

See also: similar author names
2	Vondráčková, Liběna
1	Vondráčková, Linda
4	Vondráčková, Lucie

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